Silviya Ivanova
Head of Marketing and Growth at LimeChain - Blockchain & Web3 Solutions- Claim this Profile
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English Full professional proficiency
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Bulgarian Native or bilingual proficiency
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Bio
Irina Ilieva
Silviya joined LLP during challenging times. Her position in the company required a unique combination of imagination, skills and knowledge. In a very short period of time, not only did she gain a deep understanding of our business and marketing forces that shape the industry, but she also established the ground of today’s marketing department. She is also a very valuable member of the team. Her calm and straightforward personality makes her a preferred counsellor for her colleagues. Those who want to share their ideas and are looking for a different, imaginative and thought-provoking perspective would naturally ask for Silviya’s advice. Exclusively responsible, she is a person you can always rely on! The most important thing about Silviya is that her potential is still to be unfolded. She is always looking to learn more, to analyse and to research into any subject thoroughly.
LinkedIn User
Silviya is a hard-working, very keen to details person. One can always be sure that she will put her best to the current task at hand and when she is on it – it is as good as done! She is an easy person to communicate with, and all in all - a great person to work with!
Irina Ilieva
Silviya joined LLP during challenging times. Her position in the company required a unique combination of imagination, skills and knowledge. In a very short period of time, not only did she gain a deep understanding of our business and marketing forces that shape the industry, but she also established the ground of today’s marketing department. She is also a very valuable member of the team. Her calm and straightforward personality makes her a preferred counsellor for her colleagues. Those who want to share their ideas and are looking for a different, imaginative and thought-provoking perspective would naturally ask for Silviya’s advice. Exclusively responsible, she is a person you can always rely on! The most important thing about Silviya is that her potential is still to be unfolded. She is always looking to learn more, to analyse and to research into any subject thoroughly.
LinkedIn User
Silviya is a hard-working, very keen to details person. One can always be sure that she will put her best to the current task at hand and when she is on it – it is as good as done! She is an easy person to communicate with, and all in all - a great person to work with!
Irina Ilieva
Silviya joined LLP during challenging times. Her position in the company required a unique combination of imagination, skills and knowledge. In a very short period of time, not only did she gain a deep understanding of our business and marketing forces that shape the industry, but she also established the ground of today’s marketing department. She is also a very valuable member of the team. Her calm and straightforward personality makes her a preferred counsellor for her colleagues. Those who want to share their ideas and are looking for a different, imaginative and thought-provoking perspective would naturally ask for Silviya’s advice. Exclusively responsible, she is a person you can always rely on! The most important thing about Silviya is that her potential is still to be unfolded. She is always looking to learn more, to analyse and to research into any subject thoroughly.
LinkedIn User
Silviya is a hard-working, very keen to details person. One can always be sure that she will put her best to the current task at hand and when she is on it – it is as good as done! She is an easy person to communicate with, and all in all - a great person to work with!
Irina Ilieva
Silviya joined LLP during challenging times. Her position in the company required a unique combination of imagination, skills and knowledge. In a very short period of time, not only did she gain a deep understanding of our business and marketing forces that shape the industry, but she also established the ground of today’s marketing department. She is also a very valuable member of the team. Her calm and straightforward personality makes her a preferred counsellor for her colleagues. Those who want to share their ideas and are looking for a different, imaginative and thought-provoking perspective would naturally ask for Silviya’s advice. Exclusively responsible, she is a person you can always rely on! The most important thing about Silviya is that her potential is still to be unfolded. She is always looking to learn more, to analyse and to research into any subject thoroughly.
LinkedIn User
Silviya is a hard-working, very keen to details person. One can always be sure that she will put her best to the current task at hand and when she is on it – it is as good as done! She is an easy person to communicate with, and all in all - a great person to work with!
Credentials
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Marketing of Loyalty
Michael Leander Company: Speaking, Consulting, Marketing AutomationApr, 2013- Nov, 2024 -
Digital Marketing
Drayton Bird AssociatesJan, 2012- Nov, 2024 -
Direct Marketing
Andy Owen courseNov, 2011- Nov, 2024 -
Guerrilla Marketing - Google Analytics
-Jun, 2011- Nov, 2024
Experience
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LimeChain - Blockchain & Web3 Solutions
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Bulgaria
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Marketing and Growth
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Sep 2019 - Present
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StorPool Storage
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Software Development
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1 - 100 Employee
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Marketing Manager
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Feb 2015 - Sep 2019
StorPool is a young IT company developing software-defined storage solution, a preferred choice for hosting companies, service providers and cloud builders. It is a global IT company focused on deploying the fastest and most reliable storage solution worldwide. More on www.storpool.comAs a marketing manager, I’m responsible for building the annual strategy, setting and tracking KPIs, developing brand awareness across the markets playing with multichannel campaigns and marketing mix, reaching new audiences, opening new channels, generating and nurturing leads. I’m also being part of developing the “go to market” strategy across the US and EU market. Key focus on this role is to increase digital contributions, integrate traditional and digital tactics for identifying and generating new potentials and closing deals. The role is to be a trusted business advisor to the sales team, to enable business partners and to develop effective marketing and sales initiatives.
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Regional Marketing Manager, Microsft Dynamics ERP, CRM and BI
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May 2013 - Dec 2014
Group marketing manager is a key role responsible for collaborating all marketing activities in Bulgaria, Romania, Slovakia, and the Czech Republic.Being responsible for the global marketing I led all marketing programs for the company. This included developing the marketing strategy, full digital coverage, analytics, lead generation, global CRM strategy, advertising development, event management, agency management and etc. With that role I also took over the supervision of local marketing specialists, focusing on managing the team in the way of high performance, motivation, and loyalty. Working in a matrix managed environment developed professional abilities in building, maintaining and utilizing internal networks across all business functions.
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Marketing Executive, Microsoft Dynamics ERP Solutions
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Oct 2010 - May 2013
Directly responsible for developing and implementing marketing creative strategies and growth plans on the Bulgarian market. I hold the execution of all operational activities related to marketing and inline with the marketing strategy – PR and brand development, events, collaterals, lead generation, digital, research, customer relationship management, etc.This job involved in responsibilities in strategy building, budget management, and sales initiatives. Dealing with a wide variety of people from business oriented and C-level people to governmental figures, press and analysts was also part of the professional responsibilities I had.
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Sales & Marketing
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May 2008 - Apr 2010
- Selling and advertising top products of Philip Morris- Promoting an increase in sales- Building distribution net across the region- Working in the field of direct sales- Compliance with the terms of a predetermined plan for sales- Maintaining close contact with existing customers and searching for potential clients- Promotion campaigns and event participation - Selling and advertising top products of Philip Morris- Promoting an increase in sales- Building distribution net across the region- Working in the field of direct sales- Compliance with the terms of a predetermined plan for sales- Maintaining close contact with existing customers and searching for potential clients- Promotion campaigns and event participation
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Education
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2009 - 2010
Ikonomièeski universitet, Varna
Master, Management -
2005 - 2009
Ikonomièeski universitet, Varna
bachelor, Economics
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