Silvia Ivanova

Product Designer at Selfapy
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • English Full professional proficiency
  • Spanish Full professional proficiency
  • German Full professional proficiency
  • Bulgarian Native or bilingual proficiency
  • Portuguese Professional working proficiency

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Furqan Hameed

I had the pleasure of working with Silvia as a UI/UX product designer at FORMEL Skin. She consistently impressed me with her ability to create functional, intuitive and aesthetically pleasing designs that greatly enhanced the user experience of our products. Silvia is highly skilled in conducting user research, analyzing user feedback, creating designs and running user testing sessions. She is an expert in design tools such as Figma and Adobe Creative Suite. Her observation skills, attention to detail and ability to think outside the box consistently resulted in innovative design solutions that exceeded our expectations. In addition to her technical skills, Silvia is a fantastic team player and collaborator. Silvia is a proactive communicator and always willing to lend a helping hand to others on the team. I highly recommend Silvia for any UI/UX design position. She will be an asset to any team and will consistently deliver exceptional results.

Ana Asch

Silvia has impressed me from day one with her very strong ability to ask great questions. With time, I could see the signs of a simultaneously sharp and open mind displayed over and over again. I cannot wait to see where curiosity and discernment, both qualities of a great UX researcher, will lead her.

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Credentials

  • Prenatal Yoga Teacher
    Yoga Alliance
    Oct, 2019
    - Sep, 2024
  • UX Design
    Software University (softuni.bg)
    Aug, 2019
    - Sep, 2024
  • The Fundamentals of Digital Marketing
    Google
    Jun, 2019
    - Sep, 2024
  • Registered Hatha Yoga Teacher
    Yoga Alliance
    May, 2018
    - Sep, 2024
  • Deutsches Sprachdiplom
    Kultusministerkonferenz
    Apr, 2013
    - Sep, 2024
  • Certificate in Advanced English
    University of Cambridge
    Jul, 2012
    - Sep, 2024

Experience

  • Selfapy
    • Germany
    • Mental Health Care
    • 1 - 100 Employee
    • Product Designer
      • Jan 2023 - Present
  • Freie Universität Berlin
    • Germany
    • Research Services
    • 700 & Above Employee
    • Yoga Teacher I Content Creator
      • May 2020 - Present
  • FORMEL Skin
    • Germany
    • Hospitals and Health Care
    • 1 - 100 Employee
    • UX/UI Designer
      • Mar 2021 - Oct 2022

      FORMEL Skin is backed by Singular, Heal Capital, Cherry Ventures and Heartcore Capital. Series A funding of €30m in December 2021. A HealthTech start-up offering customised, high-quality, medical treatments online. https://sifted.eu/articles/formel-skin-dermatology-germany/ • As a single Product Designer, supported the company to raise €30m in Germany’s largest health-tech Series A, December 2021 • Do user and market research to understand, empathize and find opportunities in which FS can improve user acquisition • Design and iterate fast on team concepts to be tested on the acquisition funnel • Align with the Head of Product, Product Managers, Brand Team, Customer Support and Engineering team to ensure a seamless physical-digital customer journey from conversion to retention • Do follow-ups on KPIs and OKRs to track the impact of concepts • Use Figma, Adobe Suite, Notion etc • Do QA designs to make sure that the tests are implemented correctly • Empathized with users and their pain points to discover opportunities to optimize user acquisition and user’s experience within the customer log-in area • Prepared research briefs, created prototypes & conducted usability testing sessions • Analyzed research insights and provided user research reports to the Product Team • Planned and facilitated design workshops with relevant stakeholders Show less

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    • United States
    • Financial Services
    • Product Designer
      • Jul 2020 - Jan 2021

      • Collaborated with Senior Designers to create a Design System from scratch and define the product strategy • Planned and conducted user research and usability testing sessions • Created user personas, journey flows and wireframes in Sketch • Created prototypes from hi-fi wireframes in InVision • Presented designs and user insights to stakeholders and internally • Worked closely in cross-functional team in agile environment • Collaborated with Senior Designers to create a Design System from scratch and define the product strategy • Planned and conducted user research and usability testing sessions • Created user personas, journey flows and wireframes in Sketch • Created prototypes from hi-fi wireframes in InVision • Presented designs and user insights to stakeholders and internally • Worked closely in cross-functional team in agile environment

  • Stack Browser
    • United States
    • Software Development
    • 1 - 100 Employee
    • UX/UI Designer
      • Dec 2019 - Jun 2020
  • UNICEF
    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Fundraising Assistant - Individual Giving
      • Jan 2019 - Jan 2020

      • Worked closely with the Communication Officer and Resource Mobilization Officer to plan and implement UNICEF’s 2019 Fundraising campaigns • Measured each campaign performance against key fundraising objectives and helped UNICEF increase the present conversion rate of individual donors • Implemented digital marketing activities for recruitment of new one-off individual donors (Direct Mailing, EDM, Newsletter, Digital Campaigns, SMS cash appeals) • Developed, executed and analyzed offline and online marketing campaigns, with focus on SEA & Display • Strengthened relationships with UNICEF's key partners and 30,000 active individual donors • Supported the maintenance of the donation website to improve users’ experience and conversion rate Show less

  • Houzz
    • United States
    • Software Development
    • 700 & Above Employee
    • International e-Commerce Product Manager Assistant
      • Jul 2018 - Jan 2019

      Houzz is the leading online platform for home renovation and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. • Developed and manage a close business partnership with Houzz vendors in order to successfully onboard their products on Houzz and maximize their commercial performance • Worked closely with Sales and Content Management to provide overall vendors support • Developed projects to improve cross-department communication and to optimize processes • Quality assurance • Experience using Salesforce • Set and track KPIs and Targets • Communicated with buying team and managers remotely Show less

  • SRE
    • Food and Beverage Services
    • Embassy of Mexico in Germany - Press and Communications Assistant
      • May 2017 - Jun 2018

      • Assisted in the organization of events in the Embassy including the G20 Summit in Hamburg 2017 and the closure of the Dual Year between Germany and Mexico Mexico - Germany 2016/17 and the • Created communication and social media strategies • Drafted and translated content from Spanish to German and vice-versa • Collaborated with the Cultural and Press Unit • Researched and prepared reports for internal and external communication • Assisted in the organization of events in the Embassy including the G20 Summit in Hamburg 2017 and the closure of the Dual Year between Germany and Mexico Mexico - Germany 2016/17 and the • Created communication and social media strategies • Drafted and translated content from Spanish to German and vice-versa • Collaborated with the Cultural and Press Unit • Researched and prepared reports for internal and external communication

  • Kanopea
    • Indonesia
    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • Communications Assistant
      • Aug 2016 - May 2018
  • Instituto Cervantes
    • Spain
    • Government Administration
    • 700 & Above Employee
    • Public Relations Assistant
      • Feb 2017 - Apr 2017

      Erasmus+ Mobility Scholarship for Traineeships Erasmus+ Mobility Scholarship for Traineeships

  • Reppenhagen Rechtsanwälte
    • Office Assistant
      • Apr 2014 - Aug 2015

Education

  • Ironhack
    UX/UI Bootcamp
    2020 - 2020
  • Freie Universität Berlin
    Master of Arts - MA
    2018 - 2019
  • Freie Universität Berlin
    Bachelor of Arts - BA, Media and Communication Science
    2014 - 2018
  • CEU Cardenal Herrera University
    Exchange Semester, Visual Communication
    2016 - 2017

Community

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