Silvia Ferraresi

Operations Representative ADIDAS/REEBOK at Intersport Italia
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Bologna, Emilia-Romagna, Italy, IT

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Italy
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Operations Representative ADIDAS/REEBOK
      • Jan 2019 - Present

      - Product master data: creation, update, maintenance. - Web Portal: upload and maintenance for products, assortments and discounts - Customer / supplier deadline timeline: organization and update - Seasonal Purchase Orders: processing, sending and maintenance based on supplier order confirmations - Seasonal Sales Orders: maintenance and update based on Supplier / Customers changes. Creation and sending of order copies to Customers. - Order Analysis: comparison vs previous year and/or forecast - Discounts: calculation and setting for both purchase and sales orders - Interaction with product managers and suppliers. The correct management of the above activities affects Logistics and Finance Show less

    • Italy
    • Manufacturing
    • 1 - 100 Employee
    • Sales and Business Development Manager
      • Jun 2017 - Jan 2019

      Customer management and business development - Customer Orders - Relations with suppliers - Data Analysis redefintion and update - CRM (Customer Relationship Management) implementation - Company Profile Review - Web Development e maintenance: corporate homepage, Linkedin, Facebook - Business Development: new customers /increase penetration into existing customers Customer management and business development - Customer Orders - Relations with suppliers - Data Analysis redefintion and update - CRM (Customer Relationship Management) implementation - Company Profile Review - Web Development e maintenance: corporate homepage, Linkedin, Facebook - Business Development: new customers /increase penetration into existing customers

    • BIM Project Coordinator
      • Oct 2016 - Jan 2017

      Management and promotion training course for BIM Manager (Bologna, Modena, Reggio Emilia) - Coordination with the Presidents of Professional Orders (Architects, Engineers, Geometers) for the presentation and accreditation of the course - Calendar Course Definition - Contact and Promotion with Professionals - Launch event organization - Feedback Collection Management and promotion training course for BIM Manager (Bologna, Modena, Reggio Emilia) - Coordination with the Presidents of Professional Orders (Architects, Engineers, Geometers) for the presentation and accreditation of the course - Calendar Course Definition - Contact and Promotion with Professionals - Launch event organization - Feedback Collection

    • Sales and Marketing Consultant
      • Apr 2016 - May 2016

      - Businss Analysis and Target Definition - SWOT Analysis - Social Media content review - Businss Analysis and Target Definition - SWOT Analysis - Social Media content review

    • Italy
    • Retail Apparel and Fashion
    • Sales and Marketing Consultant
      • Feb 2016 - Mar 2016

      - Target Setting - SWOT Analysis - Competitor and Consumer Analysis - Business Development - Social Media content review and management - Target Setting - SWOT Analysis - Competitor and Consumer Analysis - Business Development - Social Media content review and management

    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Training as Commercial and Marketing Expert
      • Nov 2015 - Jan 2016

      - Market Analysis and segmentation - Configuration of product /service and its positioning - Business Strategy definition and implementation - Market Analysis and segmentation - Configuration of product /service and its positioning - Business Strategy definition and implementation

    • United States
    • Retail
    • 700 & Above Employee
      • Sep 2012 - Jun 2015

      Sales tools/support Management - Show room, Samples and order entry application- Organize and coordinate the opening of the new Show room in Rome and in Milano- Supervise and coordinate maintenance of existing show room in Italy- Samples: orders, delivery, liquidation, budget and forecast- Country leader for Digital Order Entry Tool implementation, training to sales force and customers- Prepare seasonal price list Direct reports: 1 person

      • Nov 2011 - Aug 2012

      - Deliver the implementation of the new Trade Terms Strategy- Lead the commercial discounts planning process for the whole fiscal year, manging annual and seasonal discounts- Track the discount flow during the fiscal year and compare it with the budget- Training to the sales force on the new trade termsDirect reports: 2 people

    • United States
    • Retail
    • 700 & Above Employee
      • May 2009 - Dec 2010

      - Sales Planning: target setting & forecasting (yearly & seasonal)- Yearly discount review process- Development of the new Sales Compensation tracking tool- Sell Out Management: report creation and maintenance- Distribution Policy: support to the implementation and training to the sales forceDirect reports: 2 people

      • Jun 2006 - May 2009

      - E-Business Strategy & Rollout, closely monitor and track performance against B2B platform revenue targets. - Training to sales force and customers- Support to the European Team for the B2B rolloutDirect reports: 6 people

      • Jun 2003 - May 2006

      - Footwear Sales analysis: sales data, historical data, ad hoc queries for the planning and the evaluation of business and performances.- E-business development and support: content management, In Country contact, performance tracking and analysis.- Sales Support: training and support to the Sales force for Order Capture tools, e-commerce and other relevant sales tools.

      • Nov 2000 - May 2003

      - Sales Director and his Direct Reports (10 people): managing agendas and support daily activities.- Creation and maintenance of reports to monitor the sales revenues- Travel & Event Sales: organization of Sales Meetings (Italy and abroad), Off-site Meetings, flights and hotels for all the Sales Dept (85 people). In Country contact for European Travel&Events.- Sales budget: creation, costs control, forecast update.- Support to Retail Department (10 people) with the same roles mentioned for Sales. Show less

      • Mar 2000 - Oct 2000

      - Samples, Catalogs, Showrooms: orders, budget, coordination.- In Country contact for our European Head Quarter for the above mentioned. - Training to new hires for order entry systems and additional tools related to order maintenance.

      • Sep 1999 - Mar 2000

      - Data analysis and Sales reports provided to Mgrs and to the European Head Quarter in Holland. - Check of the expense reports of the Sales Reps and translations from English to Italian.

Education

  • ISCOM E.R.
    Marketing
    2015 - 2016
  • Alma Mater Studiorum – Università di Bologna
    Laurea in economia aziendale, Economics
    1994 - 1999
  • ITC vincenzo monti
    Diploma di Ragioniere Amministrativo, 59/60
    1989 - 1994

Community

You need to have a working account to view this content. Click here to join now