Silvia Ferraresi
Operations Representative ADIDAS/REEBOK at Intersport Italia- Claim this Profile
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Bio
Experience
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Intersport Italia
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Italy
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Sporting Goods Manufacturing
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1 - 100 Employee
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Operations Representative ADIDAS/REEBOK
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Jan 2019 - Present
- Product master data: creation, update, maintenance. - Web Portal: upload and maintenance for products, assortments and discounts - Customer / supplier deadline timeline: organization and update - Seasonal Purchase Orders: processing, sending and maintenance based on supplier order confirmations - Seasonal Sales Orders: maintenance and update based on Supplier / Customers changes. Creation and sending of order copies to Customers. - Order Analysis: comparison vs previous year and/or forecast - Discounts: calculation and setting for both purchase and sales orders - Interaction with product managers and suppliers. The correct management of the above activities affects Logistics and Finance Show less
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Document Point Sas
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Italy
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Manufacturing
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1 - 100 Employee
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Sales and Business Development Manager
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Jun 2017 - Jan 2019
Customer management and business development - Customer Orders - Relations with suppliers - Data Analysis redefintion and update - CRM (Customer Relationship Management) implementation - Company Profile Review - Web Development e maintenance: corporate homepage, Linkedin, Facebook - Business Development: new customers /increase penetration into existing customers Customer management and business development - Customer Orders - Relations with suppliers - Data Analysis redefintion and update - CRM (Customer Relationship Management) implementation - Company Profile Review - Web Development e maintenance: corporate homepage, Linkedin, Facebook - Business Development: new customers /increase penetration into existing customers
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Warrantraining - Centro Servizi PMI
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Bologna, Italia
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BIM Project Coordinator
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Oct 2016 - Jan 2017
Management and promotion training course for BIM Manager (Bologna, Modena, Reggio Emilia) - Coordination with the Presidents of Professional Orders (Architects, Engineers, Geometers) for the presentation and accreditation of the course - Calendar Course Definition - Contact and Promotion with Professionals - Launch event organization - Feedback Collection Management and promotion training course for BIM Manager (Bologna, Modena, Reggio Emilia) - Coordination with the Presidents of Professional Orders (Architects, Engineers, Geometers) for the presentation and accreditation of the course - Calendar Course Definition - Contact and Promotion with Professionals - Launch event organization - Feedback Collection
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Gruppo Monti- Molino Spadoni Spa
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Bologna, Italia
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Sales and Marketing Consultant
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Apr 2016 - May 2016
- Businss Analysis and Target Definition - SWOT Analysis - Social Media content review - Businss Analysis and Target Definition - SWOT Analysis - Social Media content review
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Lineaerre Gli Specialisti del Ricamo
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Italy
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Retail Apparel and Fashion
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Sales and Marketing Consultant
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Feb 2016 - Mar 2016
- Target Setting - SWOT Analysis - Competitor and Consumer Analysis - Business Development - Social Media content review and management - Target Setting - SWOT Analysis - Competitor and Consumer Analysis - Business Development - Social Media content review and management
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Iscom Emilia Romagna
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Italy
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Professional Training and Coaching
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1 - 100 Employee
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Training as Commercial and Marketing Expert
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Nov 2015 - Jan 2016
- Market Analysis and segmentation - Configuration of product /service and its positioning - Business Strategy definition and implementation - Market Analysis and segmentation - Configuration of product /service and its positioning - Business Strategy definition and implementation
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Nike
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United States
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Retail
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700 & Above Employee
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Sep 2012 - Jun 2015
Sales tools/support Management - Show room, Samples and order entry application- Organize and coordinate the opening of the new Show room in Rome and in Milano- Supervise and coordinate maintenance of existing show room in Italy- Samples: orders, delivery, liquidation, budget and forecast- Country leader for Digital Order Entry Tool implementation, training to sales force and customers- Prepare seasonal price list Direct reports: 1 person
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Nov 2011 - Aug 2012
- Deliver the implementation of the new Trade Terms Strategy- Lead the commercial discounts planning process for the whole fiscal year, manging annual and seasonal discounts- Track the discount flow during the fiscal year and compare it with the budget- Training to the sales force on the new trade termsDirect reports: 2 people
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Nike
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United States
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Retail
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700 & Above Employee
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May 2009 - Dec 2010
- Sales Planning: target setting & forecasting (yearly & seasonal)- Yearly discount review process- Development of the new Sales Compensation tracking tool- Sell Out Management: report creation and maintenance- Distribution Policy: support to the implementation and training to the sales forceDirect reports: 2 people
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Jun 2006 - May 2009
- E-Business Strategy & Rollout, closely monitor and track performance against B2B platform revenue targets. - Training to sales force and customers- Support to the European Team for the B2B rolloutDirect reports: 6 people
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Jun 2003 - May 2006
- Footwear Sales analysis: sales data, historical data, ad hoc queries for the planning and the evaluation of business and performances.- E-business development and support: content management, In Country contact, performance tracking and analysis.- Sales Support: training and support to the Sales force for Order Capture tools, e-commerce and other relevant sales tools.
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Nov 2000 - May 2003
- Sales Director and his Direct Reports (10 people): managing agendas and support daily activities.- Creation and maintenance of reports to monitor the sales revenues- Travel & Event Sales: organization of Sales Meetings (Italy and abroad), Off-site Meetings, flights and hotels for all the Sales Dept (85 people). In Country contact for European Travel&Events.- Sales budget: creation, costs control, forecast update.- Support to Retail Department (10 people) with the same roles mentioned for Sales. Show less
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Mar 2000 - Oct 2000
- Samples, Catalogs, Showrooms: orders, budget, coordination.- In Country contact for our European Head Quarter for the above mentioned. - Training to new hires for order entry systems and additional tools related to order maintenance.
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Sep 1999 - Mar 2000
- Data analysis and Sales reports provided to Mgrs and to the European Head Quarter in Holland. - Check of the expense reports of the Sales Reps and translations from English to Italian.
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Education
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ISCOM E.R.
Marketing -
Alma Mater Studiorum – Università di Bologna
Laurea in economia aziendale, Economics -
ITC vincenzo monti
Diploma di Ragioniere Amministrativo, 59/60