Silvia Chen
Head of Data @Trailmix at Trailmix Games- Claim this Profile
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Experience
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Trailmix Games
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United Kingdom
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Computer Games
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1 - 100 Employee
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Head of Data @Trailmix
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Jun 2023 - Present
London, England, United Kingdom
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Meta
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French Polynesia
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Law Practice
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1 - 100 Employee
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Data Science Manager - WhatsApp
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Dec 2021 - May 2023
London, England, United Kingdom
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Data Scientist - Reality Lab
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Apr 2019 - Dec 2021
London, United Kingdom First Data Scientist in AR team, led the data projects for major product launches (AR Studio, 3rd party AR effect on Instagram, AR in Messenger Calls). - Identified and measured success of zero to one product efforts through goal setting, forecasting, and monitoring of key product metrics to understand trends. - Delivered in-depth analysis to understand a two sided AR ecosystem, user behavior patterns and growth opportunities by applying different analytical and statistical… Show more First Data Scientist in AR team, led the data projects for major product launches (AR Studio, 3rd party AR effect on Instagram, AR in Messenger Calls). - Identified and measured success of zero to one product efforts through goal setting, forecasting, and monitoring of key product metrics to understand trends. - Delivered in-depth analysis to understand a two sided AR ecosystem, user behavior patterns and growth opportunities by applying different analytical and statistical approaches. - Partnered with Data Engineers to design and develop data foundation. - Designed, ran and analyzed experiments to test opportunities and levers to improve the product. - Drove product roadmap and product prioritization via data insights.
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Google
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United States
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Software Development
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700 & Above Employee
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Analytical Consultant
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Dec 2016 - Mar 2019
Amsterdam Area, Netherlands
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Atlassian
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Australia
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Software Development
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700 & Above Employee
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Senior Business Analyst
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Sep 2016 - Oct 2016
Amsterdam Area, Netherlands
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Business Analyst
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Sep 2013 - Sep 2016
Amsterdam Area, Netherlands - Onboarded new BI tools for Customer Success Team. - Redesigned data model and built ETL to serve business needs of Customer Success Team. - Designed operational KPI and strategic metrics to reflect business trend. Implement highly interactive and visualized reports and dashboards on BI tool GoodData . - Performed in-depth operation analysis with SQL, R and Excel to model how different factors in the operation impact different KPI and deliver actionable insight to improve performance… Show more - Onboarded new BI tools for Customer Success Team. - Redesigned data model and built ETL to serve business needs of Customer Success Team. - Designed operational KPI and strategic metrics to reflect business trend. Implement highly interactive and visualized reports and dashboards on BI tool GoodData . - Performed in-depth operation analysis with SQL, R and Excel to model how different factors in the operation impact different KPI and deliver actionable insight to improve performance based on the analytical results. - Performed customer segmentation using data mining techniques and provide operational segmentation advice to deliver a better customer experience. - Communicated effectively with business owner and managers to gather analytical requirements and drive the adoption of the analytical results.
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Business Analyst Intern
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Jan 2013 - Jul 2013
Amsterdam
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Tilburg University
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Netherlands
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Higher Education
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700 & Above Employee
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Student
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Aug 2012 - Jul 2013
International Master of Service Engineering
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University of Crete
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Greece
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Higher Education
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700 & Above Employee
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Student
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Feb 2012 - Jul 2012
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University of Stuttgart
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Germany
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Higher Education
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700 & Above Employee
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Student
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Sep 2011 - Jan 2012
Germany
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PayPal
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United States
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Software Development
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700 & Above Employee
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Intern of Risk Detection
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Jul 2010 - Nov 2010
Shanghai
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Education
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Tilburg University
Master's degree, Information Management(IMSE) -
Universität Stuttgart
Master, Information Technology(IMSE) -
Fudan University
Bachelor, Information Security