Senior Art Director

• Oct 2021 - Present

Social Media Manager

• Jun 2021 - Present

• Design and execute comprehensive digital marketing and social media strategies for the project of the main Pavillion of Dubai’s Expo 2021 • Curate the social medias and digital marketing strategy for the upcoming event. • Creating and coordinating the advertising campaigns across social medias such as Facebook, Instagram, Pinterest & Linkedin. • Design and execute comprehensive digital marketing and social media strategies for the project of the main Pavillion of Dubai’s Expo 2021 • Curate the social medias and digital marketing strategy for the upcoming event. • Creating and coordinating the advertising campaigns across social medias such as Facebook, Instagram, Pinterest & Linkedin.

Freelance Graphic Designer

• Jul 2017 - Present

• Collaborating as a freelance designer alongside Art Director Matthew Holroyd, founder of Baron Productions, publisher of Baron, Baroness and the Death Book. • Design and collaborate on the creative production of publications and campaigns for events, books launches and promotion materials • Collaborating as a freelance designer alongside Art Director Matthew Holroyd, founder of Baron Productions, publisher of Baron, Baroness and the Death Book. • Design and collaborate on the creative production of publications and campaigns for events, books launches and promotion materials

Art Director

• Nov 2019 - May 2021

• Directed and implemented the visual identity of the brand across all fields of communication: from social medias contents and editorial planning, newsletters, working on the website, videos, print materials, campaigns and events. • Collaborated with several fashion and beauty brands for co-marketing projects, pop ups and fashion week’s events. • Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers. • Identified, developed, or evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, cost and markup factors. • Reviewed and approved art materials, copy materials, and proofs of printed copy developed by staff members. • Managed own accounts and projects, working within budget and scheduling requirements. • Conferred with creative, art, copywriting or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities. • Identified trends and insights to optimise spend and performance based on the insights. • Clients include: Diors, Shiseido, Nars, Hermés, Ferragamo, Valentino & Laura Mercier. Show less

Digital Editor & Designer

• Mar 2018 - Oct 2018

• Engaged in sourcing news and writing articles for the platform, planning and designing their new social media strategy - both concept and visual, research and scheduling contents to be published online. • Contributed to the printed issue assisting the Managing Editor in sourcing talents, identifying trends and creating moodboards for the art direction of the publication. • Engaged in sourcing news and writing articles for the platform, planning and designing their new social media strategy - both concept and visual, research and scheduling contents to be published online. • Contributed to the printed issue assisting the Managing Editor in sourcing talents, identifying trends and creating moodboards for the art direction of the publication.

Graphic Designer

• Jul 2017 - Oct 2017