Experience

PARS Research

• Kenya
• Research Services
• 1 - 100 Employee

• Senior Research Executive

  • Mar 2018 - Present

  Working at Pan African Research Services (PARS) – Team Leader Market research team• Monitor and forecast marketing and sales trends• Understand business objectives and design surveys to discover prospective customer’s preferences• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operations• Measure the effectiveness of marketing programs and strategies• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls• Responsible for reviewing and innovating new methodologies for obtaining and reporting insights• Gather data about consumers, competitors, and market conditions• Analyze data using statistical software such as SPSS, QPSMR, Excel etc• Use online market research and catalogue findings to databases• Convert complex data and findings into understandable tables, graphs, and written reports• Perform valid and reliable market research SWOT analysis Show less

• Research Executive

  • Apr 2017 - Feb 2018



Consumer Insight Africa

• Research Executive

  • May 2015 - Apr 2017

  Worked at Consumer Insight (a leading market research company) in the department of Research, Insights and Analytics • Prepare reports and present results to clients and management • Remain fully informed on market trends, other parties researches and implement best practices • Communicating with the clients to understand their business objectives and selecting the most appropriate research methodology and techniques to meet these objectives • Designing qualitative and quantitative research projects for clients to meet their business objectives • Championing knowledge for internal and external consumption • Design and executes research projects that deliver high level and insightful reports for external clients • Designs and executes internal projects that provide insightful and informative reports for internal consumption and to fuel innovation. • Conducting analysis on data collected and using it to deliver insights and make recommendations to clients in alignment with their needs and requirements • Compiling and delivering creative and insightful reports to clients Show less