Silver Cheng
Senior eCommerce Executive at Cosway (M) Sdn Bhd- Claim this Profile
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Bio
Experience
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Cosway Group of Companies
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Malaysia
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Consumer Services
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1 - 100 Employee
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Senior eCommerce Executive
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Jun 2022 - Present
- Responsible for website daily operations such product & promotion updates, , website and social media content copywriting, inventory & logistic arrangement and customer service support.- Manage all phases of E-Commerce projects (including requirement collection and analysis, system functional specification preparation, User Acceptance Test (UAT), Application Programming Interface (API), prepare test plan and launch plan preparation).- Optimize UI/UX, debugging, and coordinate website enhancements to platform vendors to improve customer experience and conversion.- Work closely with Marketing on promotion campaigns, SEM / SEO, social media and eDM to drive sales, improve traffic acquisition and conversion rate.- Plan out the campaign schedule and prepare design briefs for graphic designer to produce on-brand graphics.- Analyze sales performance and website traffic; prepare reports and insights for improvement. Show less
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eCommerce Executive
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Jan 2021 - Jun 2022
- Responsible for website daily operations such as product & promotion updates, website and social media content copywriting, inventory & logistic arrangement, payment review, order fulfillment and customer service support . - UX, UI design, User Acceptance Testing (UAT), debugging, Application Programming Interface (API) tracking & testing and coordinate website enhancements to platform vendors to create a better customer journey.- Monitor and ensure smooth order process flow of eShop and all website activities- Collaborate with Marketing team to formulate e-Commerce social media activities and promotion campaign- Plan out the campaign schedule and prepare design briefs for graphic designer to produce on-brand graphics - Analyze sales performance and website traffic; prepare reports and insights for improvement. Show less
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Goxip
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Hong Kong
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Retail Apparel and Fashion
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1 - 100 Employee
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Senior Data Analyst
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Aug 2018 - Oct 2019
- Leading data analyst team to meet the daily KPI- Work closely with partnership, marketing & tech teams to ensure the e-commerce channels are functioning and working smoothly.- Add-on duty of data analyst
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Data Analyst
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Nov 2016 - Aug 2018
- Manage day-to-day operations on Goxip e-commerce platforms, monitor inventory, product and price accuracy through SQL & MongoDB- Update site content, visual and available products, including App content and notifications- Monitor and analyze sales performance and website traffic; prepare reports and insights for improvement.- Support new developments and test before going live.
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Louis Vuitton
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Part-time store assistant
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Feb 2015 - Apr 2016
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Marimekko
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Hong Kong
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Part-time store assistant
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Dec 2013 - Jan 2014
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Education
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英國諾丁漢特倫特大學
BA (Hons) International Fashion Business, International Fashion Business -
Hong Kong Design Institute
Higher Diploma, International Fashion Business