Silver Cheng

Senior eCommerce Executive at Cosway (M) Sdn Bhd
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK

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Experience

    • Malaysia
    • Consumer Services
    • 1 - 100 Employee
    • Senior eCommerce Executive
      • Jun 2022 - Present

      - Responsible for website daily operations such product & promotion updates, , website and social media content copywriting, inventory & logistic arrangement and customer service support.- Manage all phases of E-Commerce projects (including requirement collection and analysis, system functional specification preparation, User Acceptance Test (UAT), Application Programming Interface (API), prepare test plan and launch plan preparation).- Optimize UI/UX, debugging, and coordinate website enhancements to platform vendors to improve customer experience and conversion.- Work closely with Marketing on promotion campaigns, SEM / SEO, social media and eDM to drive sales, improve traffic acquisition and conversion rate.- Plan out the campaign schedule and prepare design briefs for graphic designer to produce on-brand graphics.- Analyze sales performance and website traffic; prepare reports and insights for improvement. Show less

    • eCommerce Executive
      • Jan 2021 - Jun 2022

      - Responsible for website daily operations such as product & promotion updates, website and social media content copywriting, inventory & logistic arrangement, payment review, order fulfillment and customer service support . - UX, UI design, User Acceptance Testing (UAT), debugging, Application Programming Interface (API) tracking & testing and coordinate website enhancements to platform vendors to create a better customer journey.- Monitor and ensure smooth order process flow of eShop and all website activities- Collaborate with Marketing team to formulate e-Commerce social media activities and promotion campaign- Plan out the campaign schedule and prepare design briefs for graphic designer to produce on-brand graphics - Analyze sales performance and website traffic; prepare reports and insights for improvement. Show less

    • Hong Kong
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior Data Analyst
      • Aug 2018 - Oct 2019

      - Leading data analyst team to meet the daily KPI- Work closely with partnership, marketing & tech teams to ensure the e-commerce channels are functioning and working smoothly.- Add-on duty of data analyst

    • Data Analyst
      • Nov 2016 - Aug 2018

      - Manage day-to-day operations on Goxip e-commerce platforms, monitor inventory, product and price accuracy through SQL & MongoDB- Update site content, visual and available products, including App content and notifications- Monitor and analyze sales performance and website traffic; prepare reports and insights for improvement.- Support new developments and test before going live.

    • France
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Part-time store assistant
      • Feb 2015 - Apr 2016

  • Marimekko
    • Hong Kong
    • Part-time store assistant
      • Dec 2013 - Jan 2014

Education

  • 英國諾丁漢特倫特大學
    BA (Hons) International Fashion Business, International Fashion Business
    2015 - 2016
  • Hong Kong Design Institute
    Higher Diploma, International Fashion Business
    2013 - 2015

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