Experience

BuzzBack Market Research

• Head, Research & Strategy

  • Feb 2014 - Present

  Create and guide business strategy, with a particular focus on innovation, methodology development and implementationDevelop short and long term strategic goals and objectives which directly impact growth and innovation Lead in development and implementation of proprietary research techniquesConsult with clients from top Fortune Global 500 companies on key business issues and play a pivotal role in their innovation initiativesOversee all key departments providing a seamless flow and integrationDesign and incorporate Research on Research programs and mobile strategy

• SVP, Research

  • Sep 2011 - Feb 2014

  Lead client development; 30% increase in sales from pharmaceutical and personal care industries in 2012.Increase existing client business by adding capabilities and expanding reach and penetrationGenerate relationships that create lasting partnerships between clients and BuzzBack—98% annual client repeat rate.Provide research best practices for the development and launch of BuzzBack’s online qualitative platform; submitted for a MRS award.Create and manage a cross-departmental new product development team; ideate and develop a pipeline for BuzzBack’s next set of research techniques and tools.Lead Research on Research and internal experimentation.Partner with analytics team to implement advance research methodologies and standards.Define BuzzBack’s point of difference and approaches to types of research offeredWork on strategic technology and research partnerships; identify areas to focus on and key partners.Present at conferences, seminars and other industry events

• VP, Research

  • Mar 2009 - Sep 2011

  Add and grow key accounts and develop client relationships; added 7-8 new accounts each yearDoubled revenue from research for a major technology company in two years; started to develop BuzzBack’s pharmaceutical research businessTripled the research team and added expertise areas; mentored team members expanding their responsibilities; virtually no team turnoverConsult on proposal and capabilities deck development; co-present with business developmentPlay a leading role in strategic account management and planningDevelop and present research programs outlining BuzzBack’s recommended approaches for key clients’ annual research needsConsult on research design and new product development to address client and industry needs and best practicesReview research reports; recommend actions based on learning to address client objectives and present findingsContinue to develop and standardize methodology capabilitiesPresent at conferences, seminars and other industry events

• Director of Research

  • Mar 2006 - Mar 2009

  Lead on key accounts for top Fortune 500 companies, with a focus on CPG, Technology and Financial sectorsDesign and develop domestic and international research and oversee deliverablesIncreased revenue from a major CPG company from 250K to 2.2 million and developed three new CPG and Food and Beverage clients acquired in the past year to million dollar accountsWork with a team of 15 researchers to grow their skills, manage and insure quality control; expanded the team from 5 researchersDevelop proposals and all other relevant collateral to meet client objectivesWork with business development on capabilities; take an active role in expanding current accounts and developing new onesProvide strategic insight and actionable recommendations to aid clients’ decision making processes and business plansPresent proposals, reports and new techniques to clients and their teams to ensure clients’ short and long term goals are aligned with research insightsEstablish best practices for key proprietary research techniques, expand and standardize global capabilities and lead in developing innovative approaches



Lieberman Research Group

• Non-profit Organizations

• Director

  • Jan 2003 - Mar 2006

  Manage domestic and international custom research for Fortune 500 clients in telecommunications, technology, apparel, quick serve restaurants, travel and food and beverageInstrumental in tripling revenue from a major Internet services client in first yearSynthesize learning from multiple studies for key accounts to provide clients with compelling overview and directionIdentify new business opportunities, develop proposals and present to potential clients. Advise on research design and execute multivariate statistical analyses and modelingFocus on trade-off methodologies, such as conjoint, discrete choice and SIMALTOManage a team of analysts to deliver insightful analyses tailored to client objectivesAct as a liaison among Business Development, Programming, Fielding, Data Processing and Coding while designing and managing multiple research projects simultaneously



Jobson Publishing

• Legal Services

• Senior Research Manager

  • 2002 - Jan 2003

  Develop Internet research capabilities for the eye care industry's first retailer panel for tracking and custom research studiesCreate and administer syndicated and custom questionnairesDevelop strategic planning analyses tailored to specific client objectives concerning industry trends. Restructure syndicated research reports resulting in increase of business volume.Analyze tracking data and create custom reports providing basis for company standardsAssist in data modeling and forecastingAssist clients in defining study objectives, methodology development and interpreting results



Element

• Design
• 1 - 100 Employee

• Senior Research Manager

  • May 1999 - Nov 2002

  Manage and execute syndicated and custom research in H&B, CPG, technology/telecommunications industriesDesign questionnaires, analyze data, present findings and develop recommendationsIdentify trends relevant to the youth market, and develop key insights on their potential impact on shifts in attitudes and behaviorsManage a team of 5 researchers