Silvanna Peraldo

CEO & Co-Founder at Foreplay Perú
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Location
PE
Languages
  • Inglés -
  • Spanish -

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Experience

    • Peru
    • Retail
    • 1 - 100 Employee
    • CEO & Co-Founder
      • Sep 2016 - Present

      - Leader of the company, developing short and long term strategy and a 40 people team. - We open 6 stores in 4 years and became the leader of the market. A market we developed from cero. - We have been able to change the vision of the sexuality in the country promoting values and reducing prejudices. -Foreplay has become not only leader in the market but also an example of promoting values, speaking up for minorities and leading marketing strategies in order to engage with its community. Show less

    • United States
    • Research Services
    • Consulting Project
      • Sep 2015 - Mar 2016

      • Pricing, budgeting and analysis of the sustainability of the business in the long term. • Create a tool in order to evaluate current financial strategies and report progress on goals. • Human Capital valuation of the current employees as well as development of a career path. • Pricing, budgeting and analysis of the sustainability of the business in the long term. • Create a tool in order to evaluate current financial strategies and report progress on goals. • Human Capital valuation of the current employees as well as development of a career path.

    • Pharmaceutical Manufacturing
    • 300 - 400 Employee
    • Head of Financial Planning and Management Control
      • 2011 - 2014

      • Oversaw financial valuation and approval of 70 new stores during 2013 expansion. • Reorganized the department leading to operating efficiency and streamlined processes by recruiting and coaching new team. • Managed budget of the retail business. Reduced new stores’ development expense budget by 60% by creating new management committee that took ownership of the entire process. • Improved transparency of financial reporting of the company across various departments by establishing new uniform reporting standards. • Created new communication channels to ensure corporate managers of various departments had proper ways of coordinating business strategies, leading to a more efficient business. Show less

    • Peru
    • Banking
    • 700 & Above Employee
    • Investor Relations Senior Analyst
      • Aug 2010 - Dec 2011

      • Designed and produced award-winning financial report; received LIRA Award (Latin America Investor Relations Award): “Best Annual Report 2010” • Developed the Corporate Governance Project to comply with NYSE regulations; created the Ethics Code.

    • Corporate Social Responsibility Analyst
      • Dec 2009 - Aug 2010

      • Conducted studies to identify and execute CSR projects within legal boundaries of the Peruvian Tax law allowing the company to recover 100% of the CSR budget through tax rebates. • Participated in developing the largest CSR investment project up-to-date with valuation of over USD 2 Million, which directly benefitted more than 1,340 people in low-income areas.

    • Business Assistant to Corporate Banking
      • Feb 2007 - Nov 2009

      • Offered tailored banking solution to corporate clients. Searched for new business opportunities.• Managed a portfolio of more than 40 corporate clients – each with annual revenue in excess of USD 300 million.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Financial Services Consultant
      • 2005 - 2007

      • Coached and supervised interns. • Redesigned financial tools with the goal of reducing preparation time from 15 to 7 days and reducing margin of error from 20% to 5%. • Coached and supervised interns. • Redesigned financial tools with the goal of reducing preparation time from 15 to 7 days and reducing margin of error from 20% to 5%.

Education

  • Boston University - School of Management
    Master of Business Administration (M.B.A.), Finance & Leadership and Organizational Transformation Concentrations
    2014 - 2016
  • Universidad del Pacífico (PE)
    Bachelor of the School of Economics, Finance
    2001 - 2006
  • Universidad del Pacífico (PE)
    Diploma, Corporate Finance
    2012 - 2012
  • Business Class
    2021 - 2021

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