Silvana León

Co-Founder & CEO at SomosFin
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Contact Information
Location
London, England, United Kingdom, UK
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Portugués Professional working proficiency

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Credentials

  • Business and Impact Planning for Social Enterprises
    edX
    Dec, 2020
    - Sep, 2024
  • Certificate in Advance English
    University of Cambridge
    Sep, 2011
    - Sep, 2024
  • Office Package. Certificate in MS Word and MS Excel in the advance level
    Universidad Tecnológica Nacional (UTN)
    Dec, 2007
    - Sep, 2024

Experience

    • United Kingdom
    • Education
    • 1 - 100 Employee
    • Co-Founder & CEO
      • May 2023 - Present

      Financial Wellbeing as a service SomosFin is a solution to close the financial knowledge gap so that people can be in control of their own money and feel empowered to achieve their financial goals. Our personalised support helps you understand your money, the impact of your choices, and track your progress. Through a paid subscription, you get the tools to track your money but most importantly a highly trained human. Someone by your side, to help you in all of these decisions, whose only priority is your financial wellbeing. Show less

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Manager, Strategic Projects
      • Jan 2021 - Apr 2023

      Working on a diverse range of projects to realise SaltPay’s mission of helping local businesses automate financial processes through innovative, affordable, and secure payment solutions • New Customer Service Operation (Feb 2022 - ) - Designing SaltPay’s Customer Service strategy and culture, to improve the quality of engagement for local businesses - Developing a tech-based omnichannel Customer Services support platform to address customer queries in real-time • Corporate IT (Nov 2021 – Jan 2022) - Restructured the Corporate IT team to align operations with the business strategy • E-Wallet for SME merchants (Mar 2021 – Oct 2021) - Developed an e-wallet that enables SME merchants to store money collected through SaltPay’s payment terminals - Led a 15-member multidisciplinary team, comprising of developers, product managers, business analysts, and designers - Applied for e-money institution license with Central Bank of Ireland • Issuing Processing Manager (Jan 2021 – Jun 2021) - Managed the business relationship with Islandsbanki, SaltPay’s key Icelandic client - Restructured the Icelandic Issuing Team, following the acquisition of Borgun, to integrate the business with the SaltPay model - Coordinated the post-acquisition integration of Paymentology, to set it up to be the Group’s main payment issuing processor Show less

    • Argentina
    • Civic and Social Organizations
    • 1 - 100 Employee
    • VicePresident & Board Member
      • Apr 2019 - Oct 2021

      Mujeres 2000 is an NGO that helps low-income families in the north of Buenos Aires by offering three integral programs aiming to empower women, enhance students capacities and help families to have adequate housing. The program Emprende helps low-income women launch their entrepreneurial endeavours through microcredits, training, and support. The program Familias en Obra offers credits for the families to improve their houses with the support of architects and engineers. And the program Acceder Estudiando offers an economic stipend and tutoring support for young people to study a university degree. The NGO bases its impact and growth mainly on volunteers. Some of my responsibilities are: • Define strategy and growth • Collaborate in managing the finances • Collaborate in Fundraising and budget planning • Setting goals for the staff and different programs Show less

    • Argentina
    • Internet Publishing
    • 700 & Above Employee
    • QR code Business Manager
      • Jul 2019 - Nov 2020

      Head of QR Code payments for Latin America - Led QR Code Payments Regional Strategy and Execution team.- Coordinated regional growth initiatives for QR code payments with the product, sales, and marketing teams. Developed a two-sided network of merchants and payers to facilitate QR-based payments in Latin America- Launched QR code payments in Chile, Uruguay, Colombia, and Perú

    • Mobile Payments Supervisor
      • Dec 2016 - Jun 2019

      Head of Mercado Pago App (wallet) for Latin America- Led the regional Wallet Strategy and Execution team from the inception of the product- Defined and tracked KPIs, strategy, and financial indicators- Collaborated in building features of Mercado Pago’s Wallet: cell phone top-up, bill payments, transport cards, p2p payments, and QR code payments- Coordinated growth initiatives for the Wallet with product, sales, and marketing teams in the region- Launched QR code payments in Argentina, Brazil, and Mexico Show less

    • Argentina
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Search, Selection and Entrepreneur Service Manager
      • Dec 2014 - Dec 2016

      - Scouted, analysed, and selected high-impact, innovative and fast-growing companies and entrepreneurs to be part of Endeavor Network - Accelerated growth, improved efficiency, and implemented best practices in management governance for a portfolio of entrepreneurs to access mentorship from a local network of business leaders - Coordinated a strategic support program for companies funded by Mercado Libre - Oversaw selection of companies from the Fintech industry in Argentina to be part of the Endeavor network Show less

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Sr. Analyst, Financial Planning & Analysis
      • Apr 2014 - Nov 2014

      - Oversaw gross margin and identified opportunities for increasing profitability by analysing financial metrics of various products- Helped design the pricing policy and strategy for the Gums and Candies category for the Argentinian market- Provided financial support and aligned financial strategies of commercial and operational areas for the category- Provided financial support for new product development

    • Ssr Analyst, Corporate Planning
      • Mar 2013 - Mar 2014

      - Consolidated and prepared reports of financial results from Argentina, Chile, and Uruguay for the Board and regional HQ inMiami- Coordinated with the different business units to align corporate strategy

    • Young Professional Program - Finance
      • Feb 2012 - Feb 2013

      - Rotation program through several areas in the Finance department including: Internal Control, Costs, and Commercial Planning of Dry Mixes (3 rotations of 4 months duration each)- Trainings included ‘Learning to negotiate’ given by Ingouville, Nelson & Asoc; ‘Team Work, ‘Effective presentations’, ‘Team leaders’; ‘Emotional intelligence’, and ‘Project management’, all given by Expertise Consultores

    • Teacher's Assistant
      • Jun 2011 - Dec 2011

      Entrepreneurship course dictated by Professor Sergio Postigo (ad honorem) Entrepreneurship course dictated by Professor Sergio Postigo (ad honorem)

    • Lift Operator
      • Dec 2010 - Mar 2011

      Lift Operator in a Ski Resort in Running Springs Lift Operator in a Ski Resort in Running Springs

Education

  • The London School of Economics and Political Science (LSE)
    MSc in Social Business and Entrepreneurship
    2022 - 2023
  • Latitud
    2023 - 2023
  • MITx on edX
    Business and Impact Planning for Social Enterprises
    2020 - 2020
  • Universidad de 'San Andrés'
    Licentiate degree, Business Administration
    2008 - 2011
  • Pontificia Universidad Católica Argentina
    Microfinance Diploma
    2014 - 2015
  • Bachillerato Humanista Moderno de Salta
    8.56/10
    2001 - 2007

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