Silman Ondrej Dia

Executive Advisor at Genba Advisory
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency
  • Japanese Full professional proficiency
  • Slovak Limited working proficiency
  • Spanish Elementary proficiency

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Bruce Lorange

Having started my professional career in Japan with Silman at my side, I can't say enough about his personal character, ability as a manager, understanding of the Japanese market, and ability to navigate brilliantly within the Japanese and international business community. I lost count of how many languages he speaks years ago, and have never met anyone more adept at entertaining clients or managing professional relationships. Silman gets the highest recommendation from me that I can give, both as a solid business leader and fantastic individual.

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Credentials

  • Certified Post Merger Integration Specialist (CPMI)
    Institute for Mergers, Acquisitions and Alliances (IMAA)
    Jul, 2019
    - Oct, 2024

Experience

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Executive Advisor
      • Jan 2018 - Present

      As the Founder of Genba Advisory, I drive strategic initiatives and provide executive advisory services to C-level executives seeking organic and inorganic growth. My focus revolves around fostering business transformations that lead to sustainable growth and operational excellence, collaborating across APJ and EMEA regions. More specifically I accompany my clients by providing the following services: corporate / business strategy, cross border business development, Intercultural negotiations, cross border M&A, and post merger integration. Show less

    • France
    • Personal Care Product Manufacturing
    • Co-Founder (Personal Project)
      • Jan 2019 - Feb 2021

      UNIVI Skincare is a French 🇫🇷 minimalist, universal ⚤ and responsible direct-to-consumer brand that focus on skin's essential needs: to protect, nourish, and help cell renewal process while respecting skin microbiome. As a co-founder I set up the company collaborated in the product idea & design process, sourced suppliers, and elaborated and implemented the go-to-market strategy, including the participation in the social media content creation and ads campaign, leading to the release of the e-commerce site. Show less

    • Japan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • General Manager ►Automotive OEM Supply ♦ P&L ♦ Strategic Planning ♦ KPIs ♦ Team ♦ Turnaround
      • Sep 2011 - May 2017

      << The formation of PAISEU brings together the formerly separate legal entities of Panasonic Automotive Systems Europe, Sanyo Components Europe, Panasonic Industrial Devices Sales Europe, and subsidiary Panasonic Electric Works (PEW) Europe. >> As a General Manager I oversaw the automotive OEM sales offices in France and Italy which supplied Renault-Nissan, Peugeot-Citroen, and Fiat-Chrysler. I had full responsibility for profit center management, business strategy, strategic planning, general business management, personnel management, supervision of business development and project management activities, and coordination & liaising with Japan HQ and respective BUs.My responsibilities in general business management included P&L Management, KPI Management, Budget Control, Process Approvals, PSI, & Customer Service.As a personnel manager, I conducted new employee hiring & training and performed yearly performance evaluations. Committed to talent development, I mentored my teams to promote full employee engagement and professional empowerment.KEY ACHIEVEMENTS✔ Profit Center accountability on revenues exceeding €25 million per year.✔ Turned around Financial Performance to renew with profitability. Show less

    • Marketing Manager ►Industrial Devices ♦ Business Development ♦ Contract Negotiations ♦ Promotions
      • Aug 2009 - Aug 2011

      << Panasonic Industrial Europe, now part of PAISEU, drives industrial innovation, synergies and automation with its extensive range of business partners. It integrates manufacturing, sales, and the development of electronic components, electronic materials, semiconductors and storage devices and engages with major global industrial markets that demand specialised technologies in order to enhance their production processes. Additionally, the Company also provides manufacturing machines and factory solutions to build comprehensive production lines. >>As Marketing Manager, I was in charge of energy efficient devices’ business development for Home Appliance and Renewable Energy applications for France, Italy, & Spain. My responsibilities included the elaboration of business development strategies, promotion activities for manufacturers such as Atlantic, Indesit, Whirlpool, Electrolux, & Fagor, the supervision of newly won projects and newly hired employees, and collaboration on special projects.KEY ACHIEVEMENTS✔ Supervised local sales offices & Japanese BUs in elaborating business development strategies for Home Appliance and Renewable Energy devices for France, Italy, & Spain.✔ Promoted energy efficient devices to major home appliance & heating manufacturers - Electrolux & Whirlpool, landing RFQs.✔ Landed first electric driven compressor business for the Electrolux lower energy consumption refrigerator.✔ Led negotiations in yearly quotation activities.✔ Collaborated on the intelligent gas meters field evaluation in Lyon, France. Show less

    • Project Manager ►OEM Supply ♦ Project Management ♦ Budget Control ♦ Application Development
      • Oct 2005 - Jul 2009

      As Project Manager, I was in charge of developing new OEM & After-Market business ventures for local French car manufacturers Renault SA & Peugeot SA. My responsibilities included the promotion of OEM audio/infotainment and electrical devices to RSA and PSA, management of the project selection process, oversight and implementation of newly won projects, and accountability for the development budget.KEY ACHIEVEMENTS✔ Directed project selection based on P&L expectation and strategic importance.✔ Led a project development team of 30 members with a €2 million-plus development budget.✔ Spearheaded the first Rear-View Camera application development involving France, Czech Republic, South Korea, China & Japan for the Renault Scenic brand. The application launched in 2009 and achieved over €11 million sales turnover.✔ Managed special projects implementations, such as the Personal Navigation Device launch in EU in 2007. Show less

    • Trainee | Sales & Marketing Department ► Global Sales
      • Oct 2004 - Sep 2005

      << Now part of AIS, Automotive & Industrial Systems Company works to create a safer, more innovative and environmentally-friendly automotive industry. From entertainment systems to green energy solutions, Panasonic’s advanced technology and expertise expands the possibilities of future car development. >>I trained at the Global Nissan Sales & Marketing Department for an expatriation assignment in Europe as part of an initiative designed by the newly appointed President of Panasonic Automotive Systems Europe. Show less

    • Global Account Manager | Corporate Industrial Sales & Marketing Department ►Business Turnaround
      • Oct 2000 - Sep 2004

      << Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. >>I was in charge of the Global Optical Storage device sales & marketing to Dell Corporation. My responsibilities included the drafting and implementation of a transformation strategy for our sales companies in the U.S., Malaysia, China, and the U.K.KEY ACHIEVEMENTS✔ Grew business turnover from $5 million in FY2001 to $90 million in FY2003.✔ Received an award for outstanding sales performance in 2003. Show less

Education

  • IE Business School
    Global Executive MBA, Madrid, Sao Paulo, Providence and Singapore, Strategy/Finance/Accounting/Economics/Marketing, Entrepreneurship/Information System/Leadership
    2014 - 2015
  • Singapore Management University
    Global Executive MBA Rotation
    2015 -
  • Brown University
    Global Executive MBA Rotation
    2014 -
  • Insper Instituto de Ensino e Pesquisa
    Global Executive MBA Rotation
    2014 -
  • Institute for Mergers, Acquisitions and Alliances (IMAA)
    Mergers & Acquisitions Certificate, Certified Post Merger Integration Specialist
    2019 -
  • IE Exponential Learning
    Certificate, High Impact Online Program Digital Marketing, Social Media and Analytics: An Omnichannel Strategy.
    2017 -
  • Center for Diplomatic & Strategic Studies, CEDS
    Certificate in Advanced International Relations, Advanced International Relations Program
    2011 - 2012
  • Goldey Beacom College
    Bachelor of Science, International Business
    1996 - 2000
  • Lycée Franco-Japonais
    Economics
    1988 - 1993

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