Experience

Pahnke Markenmacherei GmbH & Co. KG

• Germany
• Advertising Services
• 1 - 100 Employee

• Manager Markenberatung / Brand Consulting

  • Jan 2016 - Present



Sabbatical

• Weltreise

  • Aug 2014 - Jul 2015



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager Body Care CEW

  • Jun 2013 - Jul 2014

  - Responsible for Liquid Hand Soap and Bar Soap business- Development and execution of strong base business/ promotion strategies and marketing campaigns incl. Media, PR, Digital etc- Conception and implementation of a customer specific handwashing campaign incl. international roll-out based on its success- Responsible for recruiting and managing interns

• Junior Brand Manager Body Care

  • Aug 2012 - May 2013

  - Responsible for Liquid Hand Soap and Bar Soap business- Development and execution of strong promotion strategies and marketing campaigns incl. margin improvement via new sizing- pricing-strategies- Leading role in the development of an international handwashing shopper campaign

• Junior Brand Manager Home Care

  • Jan 2012 - Jul 2012

  - Responsible for Dish, Bleaching and All Purpose Cleaner business- Focus on margin improvement and portfolio optimization projects o Implementation of a design packaging relaunch



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Junior Brand Manager Dairy

  • Apr 2010 - Oct 2011

  - Responsible for Danonino - New product development in close collaboration with R&D incl. market research and product testing - Development and execution of a full brand relaunch campaign in A TL/BTL - Responsible for Danonino - New product development in close collaboration with R&D incl. market research and product testing - Development and execution of a full brand relaunch campaign in A TL/BTL



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• PR-Assistentin

  • Jul 2009 - Mar 2010

  PR-Assistentin Nivea/Nivea Haus PR-Assistentin Nivea/Nivea Haus



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Diplomantin

  • Sep 2008 - Apr 2009



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Praktikum

  • Dec 2007 - May 2008



FAKTOR 3 AG

• Germany
• Public Relations and Communications Services
• 100 - 200 Employee

• Praktikum

  • Aug 2006 - Oct 2006



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Praktikum

  • Mar 2002 - Jul 2002