Experience

STORY by Sil Curiati

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Founder, Storytelling Expert, Speaker, Performance Catalyst

  • Jan 2019 - Present

  Expert trainer: Personal Branding, Personal Stories, Cultural Gaps, Storytelling, Presentation Skills, Presence Expert trainer: Personal Branding, Personal Stories, Cultural Gaps, Storytelling, Presentation Skills, Presence


Chief
• Indonesia
• Consumer Services
• 1 - 100 Employee
• Member

  • Jun 2019 - Present


Google

• United States
• Software Development
• 700 & Above Employee

• Digital Evangelist

  • Apr 2018 - Jul 2023

  Digital Evangelist at Google Partner Plex in Mountain View, delivers stories and facilitate conversations that inspire Top Fortune brands to connect with their customers and grow their businesses through digital marketing.Has delivered over 70 sessions with proven results.

• Global Business Lead at Google

  • Aug 2018 - Jan 2023

• Head of Agency

  • Oct 2017 - Apr 2018

  Proudly supporting the Brazilian Agencies market into the digital landscape, helping to unlock business opportunities through strategy, influence, content and education.Has handled renowned creative and performance agencies such as DAN, ABC and CP+B.

• Industry Relations

  • Jan 2017 - Sep 2017

  Leading the relationship between Google and the trade, supporting partners and helping to craft some of the most relevant conversations that took place in Industry's events throughout 2017.

• Strategy and Sales Development - Scalable Pitches Lead

  • Aug 2015 - Jan 2017

  Responsible for developing narratives that sell Google's solutions with scalability.As an Evangelist, I am able to create compelling stories that connect to client's needs and goals, as well as help on companies digital development.



Dervish Cultural Insights

• Cultural Hacker & Creative Strategist

  • Aug 2014 - Aug 2015

  As a member of this entrepreneurs network, was responsible for some important projects that included business and communications strategy development and services ideation for brands such as Raia Drogasil and Idea Zarvos. As a member of this entrepreneurs network, was responsible for some important projects that included business and communications strategy development and services ideation for brands such as Raia Drogasil and Idea Zarvos.



JWT

• United Kingdom

• Strategy Director

  • Apr 2010 - Aug 2014

  Leader of the Strategy area at JWT’s Retail operation. Responsible for Pernambucanas’ new brand positioning (fashion oriented) and strategy since 2010. Part of the team that won Raia Drogasil, and responsible for their communication strategy, including CRM, since January 2013. Have also worked as Strategy Director for Seda (Sunsilk), HSBC and Bayer, all global accounts. Leader of the Strategy area at JWT’s Retail operation. Responsible for Pernambucanas’ new brand positioning (fashion oriented) and strategy since 2010. Part of the team that won Raia Drogasil, and responsible for their communication strategy, including CRM, since January 2013. Have also worked as Strategy Director for Seda (Sunsilk), HSBC and Bayer, all global accounts.



OgilvyOne and Interactive

• Planning Director

  • Sep 2006 - Mar 2010

  Responsible for building the planning department at the agency, including recruitment and training. Directly responsible for training 8 people, among managers, supervisors and assistants. Responsible for the strategic planning of all clients, as well as new business prospection. As CRM and Direct Marketing planner, developed acquisition, retention and relationship programs for clients such as Nextel, American Express, Odebrecht, Allianz and Anhanguera Educacional. As digital planner, developed digital platforms and online strategy for clients such Banco Real, Unilever (Lux- global project; Dove, AdeS, Hellmann’s), Kraft, Sprite, Motorola, among others. Responsible for the 360º integration in several projects. Responsible for the “digital evangelism” within clients and prospects, through speeches and presentations. The only Latin American executive selected in 2007 to join into the Leadership MasterClass, a worldwide coaching program for top leaders of the company. Show less



Salem

• Brazil
• Advertising Services
• 1 - 100 Employee

• Planning Manager

  • Feb 2004 - Sep 2006

  Responsible for prospecting and winning 3 of the agency’s main clients: Credicard, Channel FX and Carrefour Private Label Card. Planner in charge of launching Channel FX in Brazil, implementing a winner strategy that became benchmarking to Argentina and Mexico, where the channel was launched later that year. Responsible for developing the sales strategy for real-state business Rossi/Abyara, one of the winner cases of the Echo 2004. Responsible for account services and Planning for Rain Network. Co-responsible for developing the digital area processes at the agency. Show less



ACN & Partners - Miami

• Planning Director

  • Aug 2002 - Jan 2004

  Responsible for new business and client strategies. Team management: account services, media and creative. Responsible for winning new clients: LG, Editorial Televisa, Mangrove Adventures and Jean Pierre Cooking School. Responsible for new business and client strategies. Team management: account services, media and creative. Responsible for winning new clients: LG, Editorial Televisa, Mangrove Adventures and Jean Pierre Cooking School.



Editorial Televisa

• Mexico
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Brand Manager

  • Mar 2002 - Aug 2002

  Marketing manager for some of the most important magazines of the publisher, such as Marie Claire, Cosmopolitan, Harper’s Bazaar, National Geographic, Ocean Drive, Men’s Health, Maxim and Travel & Leisure within Latin America and Hispanic markets. Marketing manager for some of the most important magazines of the publisher, such as Marie Claire, Cosmopolitan, Harper’s Bazaar, National Geographic, Ocean Drive, Men’s Health, Maxim and Travel & Leisure within Latin America and Hispanic markets.



Thompson Connect Miami

• Regional Planning Manager

  • Feb 2001 - Feb 2002

  Responsible for managing projects within Latin America, to global and regional clients, and for new business development on Hispanic market in the US. Responsibilities include: supervising local teams on strategy, new business development and researches; promoting team integration within Latin America, business opportunities development, etc. Some of the clients were Nestlé, Kimberly-Clark, AOL Latin America, Ford Motor Company, Paragon, Banco Banespa, Banco de Venezuela, TIM, Latin Venture, Banorte, Shell, Brasil Telecom. Co-responsible for developing Thompson Connect Latin America website. Show less



Vésper São Paulo - Bell Canada International

• Marketing Coordinator

  • Oct 1999 - Aug 2000

  Part of the team responsible for launching Vésper in Brazil. Responsible for developing the Leads Generation Campaign. Co-responsible for the development of Vésper website. Responsible for the CRM, Cross Sell and Up Sell strategies. Development of the integrated channels strategy: web, stores, events and Call Center. Part of the team responsible for launching Vésper in Brazil. Responsible for developing the Leads Generation Campaign. Co-responsible for the development of Vésper website. Responsible for the CRM, Cross Sell and Up Sell strategies. Development of the integrated channels strategy: web, stores, events and Call Center.



Rapp Collins

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 1997 - Oct 1999

  Responsible for client services and planning for clients such as C&A, Multibrás, Credicard and Coca-Cola, as well as new business development. Responsible for client services and planning for clients such as C&A, Multibrás, Credicard and Coca-Cola, as well as new business development.



Sales experience

• Netherlands
• Business Consulting and Services

• Trainee

  • 1995 - 1996

  Started in 1995 as a trainee in sales, working as commercial representative in a company at the Sports area and ABAP magazine. Started in 1995 as a trainee in sales, working as commercial representative in a company at the Sports area and ABAP magazine.