Experience

MarketingCopy AI

• Software Development
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2023 - 10 months

  London, England, United Kingdom -Developing and managing all aspects of the company's digital marketing efforts, including SEO, ASO, SEM/PPC, email marketing, and social media marketing. -Developing innovative strategies to drive online traffic to the company website/apps/social media platforms. -Work closely with the product team to implement growth hacking strategies. -Measure all key performance marketing metrics through various online measurement tools and provide timely reporting. -Identify… Show more -Developing and managing all aspects of the company's digital marketing efforts, including SEO, ASO, SEM/PPC, email marketing, and social media marketing. -Developing innovative strategies to drive online traffic to the company website/apps/social media platforms. -Work closely with the product team to implement growth hacking strategies. -Measure all key performance marketing metrics through various online measurement tools and provide timely reporting. -Identify trends and insights and optimize spend and performance based on the insights. -Stay on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry and in the digital marketing space. -Monitoring and analysing the effectiveness of marketing content. -Developing and managing website content. -Developing strategies for social media and executing them. -Developing and managing content for various social media accounts. -Developing and managing digital ad campaigns. -Create SEO-optimized blogs and other marketing content. -Perform off-page and on-page SEO optimization. Show less



Caravaan Sara'ay -سرائے

• Pakistan
• Hospitality

• Digital Marketing Specialist

  • Mar 2022 - 1 year 10 months

  Gujranwala, Punjab, Pakistan As a Digital Marketing Specialist I am responsible for driving the company’s digital marketing strategy and executing digital marketing campaigns that support business objectives. My main focus is on managing companies website, developing and managing digital marketing campaigns, and develop and execute social media strategy. Primary Responsibilities: • Developing and executing digital marketing campaigns that support business objectives • Manage website content and keep it… Show more As a Digital Marketing Specialist I am responsible for driving the company’s digital marketing strategy and executing digital marketing campaigns that support business objectives. My main focus is on managing companies website, developing and managing digital marketing campaigns, and develop and execute social media strategy. Primary Responsibilities: • Developing and executing digital marketing campaigns that support business objectives • Manage website content and keep it up-to-date and engaging • Developing and managing social media strategy and executing social media campaigns • Analyzing digital marketing campaigns and report on results • Staying up-to-date on digital marketing trends and develop new campaigns and strategies to capitalize on them • Serving as a digital marketing subject matter expert within the company Show less



MTN Sense

• United States
• E-Learning Providers

• Digital Marketing Specialist

  • Apr 2022 - Mar 2023

  Wyoming, United States • Increased website traffic by 25% and sales by 15% through the development and execution of data-driven marketing campaigns across various channels. • Utilized the AIDA model, conversion funnel, and customer journey mapping to boost customer engagement, leading to a 10% increase in customer retention. • Monitored and reported digital marketing performance, achieving an ROI improvement of 18% and a 20% increase in customer lifetime value. • Staying updated with digital marketing… Show more • Increased website traffic by 25% and sales by 15% through the development and execution of data-driven marketing campaigns across various channels. • Utilized the AIDA model, conversion funnel, and customer journey mapping to boost customer engagement, leading to a 10% increase in customer retention. • Monitored and reported digital marketing performance, achieving an ROI improvement of 18% and a 20% increase in customer lifetime value. • Staying updated with digital marketing trends, I successfully implemented new ideas and innovations, resulting in a 15% improvement in overall marketing effectiveness. Key Accomplishments • Developed paid client ads on various social media platforms, achieving an average of 5.28 ROAS (Return on Ad Spend). • Implemented the OSEMN framework and data-driven marketing strategy, resulting in a significant 30% increase in course sales.

• Video Editor

  • Oct 2021 - Apr 2022

  Jackson, Wyoming, United States •Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system. •Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content. •Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects. •Exported final cuts and upload to content management system and client platforms. •Edited content in real time at… Show more •Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system. •Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content. •Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects. •Exported final cuts and upload to content management system and client platforms. •Edited content in real time at events to deliver high-quality media content within short timeframes. •Assembled various amounts of footage into seamless end product. •Edited Educational videos for digital distribution by managing graphics, sound, music mix and color correction. •Utilized Adobe Premiere Pro to manipulate, splice and sync video footage. •Reviewed and edited film by selecting best combination of performance, sequencing and timing to tell story.



ACE Money Transfer

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Multimedia Specialist

  • Feb 2021 - Dec 2021

  Piccadilly House, 49 Piccadilly, Manchester, M1 2AP, United Kingdom •Provided clients with print and online advertising solutions for brand awareness, promotional product sales and special events. •Used InDesign, Adobe Illustrator and Photoshop to create design ideas. •Optimized and re-cut image and video files by identifying clips, editing and encoding videos and pulling screengrabs. •Managed digital archives to maintain organized file management system of images and video clips. •Assisted with post-production of video archives by… Show more •Provided clients with print and online advertising solutions for brand awareness, promotional product sales and special events. •Used InDesign, Adobe Illustrator and Photoshop to create design ideas. •Optimized and re-cut image and video files by identifying clips, editing and encoding videos and pulling screengrabs. •Managed digital archives to maintain organized file management system of images and video clips. •Assisted with post-production of video archives by scrubbing, cataloging and organizing clips. •Translated video, graphics and audio animation into distributable formats. •Collaborated with seven-person team to construct interactive presentations and analyze processes, events and services. •Prepared and designed flyers, illustrations, brochures and photographic work using Adobe Illustrator, Photoshop and Indesign. Show less



Inter Service Public Relations (ISPR)

• Former Intern

  • Jul 2019 - Aug 2019

  Northern Punjab Rawalpindi, Pakistan



GIFT Mountaineering Club

• Founder

  • Oct 2014 - Sep 2017

  Gujranwala, Pakistan