Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Customer Insights and Analytics

  • Jul 2022 - Present



SOLVE(D) | An IPG Health Company

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Marketing Science

  • May 2020 - Jul 2022



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• VP, Partner, Strategy

  • Apr 2017 - May 2020

  Lead strategy relationship with multiple blue-chip clients/brands by winning buy-in from client decision makers for implementing innovative marketing strategies and media tactics. Spearhead B2B strategy for new business pitches and existing clients, with a special focus on bringing unique data to understanding business needs and behavior, segmentations, and media planning processes Lead strategy relationship with multiple blue-chip clients/brands by winning buy-in from client decision makers for implementing innovative marketing strategies and media tactics. Spearhead B2B strategy for new business pitches and existing clients, with a special focus on bringing unique data to understanding business needs and behavior, segmentations, and media planning processes



Citi

• United States
• Financial Services
• 700 & Above Employee

• VP - Digital Commerce Strategy and Analytics

  • Jan 2015 - Mar 2017

  Provide thought leadership and direction for digital commerce strategy and analytics. Work with cross-functional team to leverage customer intelligence to enhance customer experience and to increase customer engagement and profitability. Lead buildout of data-driven framework for partnerships with high-growth e-commerce companies; manage analytics design and performance measurement of targeting campaigns in online retailers’ check-out funnels Provide thought leadership and direction for digital commerce strategy and analytics. Work with cross-functional team to leverage customer intelligence to enhance customer experience and to increase customer engagement and profitability. Lead buildout of data-driven framework for partnerships with high-growth e-commerce companies; manage analytics design and performance measurement of targeting campaigns in online retailers’ check-out funnels



Freelance Analytics

• New York, NY

• Advisor

  • May 2014 - Dec 2014

  Advise start-ups on customer segmentation, multi-channel acquisition strategies, and product development Advise start-ups on customer segmentation, multi-channel acquisition strategies, and product development



Merkle

• New York, NY

• Sr. Manager - Quantitative Marketing

  • Feb 2014 - Dec 2014

  Design and implement digital analytics and media optimization strategies for clients across multiple industries, leveraging clients' CRM data and designing user experiences to harvest online data in order to create effective customer segmentations, personalized marketing campaigns, and improved media ROI Design and implement digital analytics and media optimization strategies for clients across multiple industries, leveraging clients' CRM data and designing user experiences to harvest online data in order to create effective customer segmentations, personalized marketing campaigns, and improved media ROI



American Express

• United States
• Financial Services
• 700 & Above Employee

• Manager - Strategic Analysis & Testing

  • Dec 2010 - Feb 2014

  Developed and championed B2B analytics and strategy to drive engagement among SMB customers Developed and championed B2B analytics and strategy to drive engagement among SMB customers



Haitong International Securities Group Limited

• Hong Kong
• Financial Services
• 700 & Above Employee

• Analyst Intern

  • Jun 2009 - Aug 2009



Raytheon

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• System Engineer II

  • Jan 2005 - Jul 2008