Experience

Limelight International

• China
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Communications Assistant

  • Feb 2023 - Present

  Employ advanced communications and public relations strategies to foster rapport with diverse client and consumer base. Promote greater equality and inclusivity in the DMV area through robust anti-bullying and women’s rights advocacy efforts with special focus on mental and physical health. ➢ Instrumental in gathering $80M for Doctors Without Borders, Special Olympics, and Plan International by actively fundraising for each campaign in collaboration with team. ➢ Provide essential… Show more Employ advanced communications and public relations strategies to foster rapport with diverse client and consumer base. Promote greater equality and inclusivity in the DMV area through robust anti-bullying and women’s rights advocacy efforts with special focus on mental and physical health. ➢ Instrumental in gathering $80M for Doctors Without Borders, Special Olympics, and Plan International by actively fundraising for each campaign in collaboration with team. ➢ Provide essential, life-saving causes to 200+ people and complete up to 2 donations averaging $400 annually. ➢ Perform in-depth onsite market research for 3 clients to refine team capabilities and brand strategy that engaged 2K people in 2 months. Show less Employ advanced communications and public relations strategies to foster rapport with diverse client and consumer base. Promote greater equality and inclusivity in the DMV area through robust anti-bullying and women’s rights advocacy efforts with special focus on mental and physical health. ➢ Instrumental in gathering $80M for Doctors Without Borders, Special Olympics, and Plan International by actively fundraising for each campaign in collaboration with team. ➢ Provide essential… Show more Employ advanced communications and public relations strategies to foster rapport with diverse client and consumer base. Promote greater equality and inclusivity in the DMV area through robust anti-bullying and women’s rights advocacy efforts with special focus on mental and physical health. ➢ Instrumental in gathering $80M for Doctors Without Borders, Special Olympics, and Plan International by actively fundraising for each campaign in collaboration with team. ➢ Provide essential, life-saving causes to 200+ people and complete up to 2 donations averaging $400 annually. ➢ Perform in-depth onsite market research for 3 clients to refine team capabilities and brand strategy that engaged 2K people in 2 months. Show less



Sinclair Communications

• United States

• Intern

  • Dec 2020 - Mar 2021

  Supported key communications activities activating brand visibility within the China market for an Australian health company. Conducted statistical, content, competitor, and market analysis to inform client branding and communications strategies. ➢ Increased monthly product sales from 1K to 1.3K+ by authoring original content weekly and managing all social media accounts. ➢ Handled WeChat official accounts for Arcadis Design & Engineering Consultancy and DBS Bank including weekly… Show more Supported key communications activities activating brand visibility within the China market for an Australian health company. Conducted statistical, content, competitor, and market analysis to inform client branding and communications strategies. ➢ Increased monthly product sales from 1K to 1.3K+ by authoring original content weekly and managing all social media accounts. ➢ Handled WeChat official accounts for Arcadis Design & Engineering Consultancy and DBS Bank including weekly social media content. ➢ Maintained a pulse on audience engagement and feedback to refine social media and communications initiatives for BioRevive, Arcadis, DBS Bank, Sotheby’s and IWG. Show less Supported key communications activities activating brand visibility within the China market for an Australian health company. Conducted statistical, content, competitor, and market analysis to inform client branding and communications strategies. ➢ Increased monthly product sales from 1K to 1.3K+ by authoring original content weekly and managing all social media accounts. ➢ Handled WeChat official accounts for Arcadis Design & Engineering Consultancy and DBS Bank including weekly… Show more Supported key communications activities activating brand visibility within the China market for an Australian health company. Conducted statistical, content, competitor, and market analysis to inform client branding and communications strategies. ➢ Increased monthly product sales from 1K to 1.3K+ by authoring original content weekly and managing all social media accounts. ➢ Handled WeChat official accounts for Arcadis Design & Engineering Consultancy and DBS Bank including weekly social media content. ➢ Maintained a pulse on audience engagement and feedback to refine social media and communications initiatives for BioRevive, Arcadis, DBS Bank, Sotheby’s and IWG. Show less



Interpublic Group

• Accounting

• Intern

  • Sep 2020 - Dec 2020

  Played an integral role on new product project by identifying market and audience indicators. Prepared report comparing competitor communications activities coupled with board suggestions to deepen brand and sales strategies. ➢ Recommended brand impact and corporate social responsibility solutions by assessing advanced PR strategies. ➢ Participated in the promotional projects of Huawei, Alibaba, Kuaishou, and the launching of a new contact lens brand. Played an integral role on new product project by identifying market and audience indicators. Prepared report comparing competitor communications activities coupled with board suggestions to deepen brand and sales strategies. ➢ Recommended brand impact and corporate social responsibility solutions by assessing advanced PR strategies. ➢ Participated in the promotional projects of Huawei, Alibaba, Kuaishou, and the launching of a new contact lens brand.



Visionary Media

• Media Production
• 1 - 100 Employee

• Project Intern / TV Show Voice

  • Jul 2018 - Dec 2018

  Supported leading TV host Benny Sa in China in all onsite recording and editing. Prepared content for social media platforms to promote 10-episode series. Facilitated monthly audience rating analysis to identify and recommend key changes to improve audience engagement. ➢ Coordinated communications with 70+ youth representatives for all 10 episodes as executive team member. ➢ Drafted topic selections, scripts, and interactive parts. ➢ Promoted Voice on social media platforms… Show more Supported leading TV host Benny Sa in China in all onsite recording and editing. Prepared content for social media platforms to promote 10-episode series. Facilitated monthly audience rating analysis to identify and recommend key changes to improve audience engagement. ➢ Coordinated communications with 70+ youth representatives for all 10 episodes as executive team member. ➢ Drafted topic selections, scripts, and interactive parts. ➢ Promoted Voice on social media platforms including WeChat and Weibo and drafted weekly content. ➢ Analyzed monthly audience ratings to gauge metrics and provide recommendations for increased engagement. Show less Supported leading TV host Benny Sa in China in all onsite recording and editing. Prepared content for social media platforms to promote 10-episode series. Facilitated monthly audience rating analysis to identify and recommend key changes to improve audience engagement. ➢ Coordinated communications with 70+ youth representatives for all 10 episodes as executive team member. ➢ Drafted topic selections, scripts, and interactive parts. ➢ Promoted Voice on social media platforms… Show more Supported leading TV host Benny Sa in China in all onsite recording and editing. Prepared content for social media platforms to promote 10-episode series. Facilitated monthly audience rating analysis to identify and recommend key changes to improve audience engagement. ➢ Coordinated communications with 70+ youth representatives for all 10 episodes as executive team member. ➢ Drafted topic selections, scripts, and interactive parts. ➢ Promoted Voice on social media platforms including WeChat and Weibo and drafted weekly content. ➢ Analyzed monthly audience ratings to gauge metrics and provide recommendations for increased engagement. Show less