Experience

LabelVie

• Morocco
• Retail Groceries
• 700 & Above Employee

• Director Category Management

  • Aug 2022 - Present



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category & Channel Development & Shopper Marketing Manager and Excom country member

  • Aug 2020 - Aug 2022

  - Defining Trade marketing plans for Unilever categories - Developing categories strategy for both Modern & General trade- Ensuring shopper centric plans- Driving profitability- Managing strategy for Morocco & Tunisia

• Marketing & Business Development Manager Ice Cream

  • Aug 2019 - Aug 2020

  - Landing successfully a new category launch : Ice Cream - Managing a cross functional team to establish the new category- Leading category opportunities and growth across Maghreb

• Global Business Development Manager

  • Jan 2019 - Aug 2019

  Business development Maghreb for Unilever International :- Identifying opportunies for Home Care and Foods in Maghreb- Ensuring Maghreb Market Growth

• Brand Marketing Manager Maghreb

  • Mar 2018 - Dec 2018

  - Managing Household Care brands for Maghreb- Identifying market opportunities - Launching a new category in Maghreb : Fabric Softener

• Trade Marketing Manager for Modern Trade

  • Aug 2017 - Mar 2018

  - Driving sustainable growth for Home Care & Personal Care in Modern Trade- Designing a long-term trade marketing strategy matching customers and consumers needs- Building annual promotional plan to achieve sustainable sales, turnover and MS targets- Developping trade transversal in store activations and visibility - Supporting new launches with trade operations

• Field Sales Development Manager

  • Dec 2016 - Jul 2017

  - Managed National Supermarkets Area Stores (Acima & Carrefour) & platforms - Built strong relationships with the stores and platforms to conduct long term partnership- Gained of Share of shelf in Oral Care and Food in big stores- Sustainable achievement of sales target



DIM

• France
• Retail Apparel and Fashion
• 500 - 600 Employee

• Marketing Services Manager Western Europe DIM

  • May 2016 - Nov 2016

  - Promotional setting process Leader- Promotional Displays design and development- Business licence management including contract negotiation, and fashion collections design

• Trade Marketing Product Manager Western Europe DIM

  • Jun 2014 - Apr 2016

  - Trade transversal & Promotions Operations development for all categories - Accountable for operations efficiency & profitability - Promotional best practices leader for Western Europe- Trade Marketing referent for Western Europe



LVMH Perfumes & Cosmetics

• Cosmetics
• 700 & Above Employee

• Trade Marketing Product Manager Parfums Givenchy

  • Jan 2014 - Apr 2014

  Store Brands: Sephora, Nocibé & Douglas - Customers Relationship Management and negotiation - Trade Operations & POS advertising conception- Street Marketing Operations development

• Assistant Brand Manager Marketing "Fragrances & Cosmetics Givenchy"

  • Jul 2013 - Dec 2013

  - Market & Sales performance analysis and recommendations- Trade Operations & promotions development - Commercial Tools development for field sales force- Media & Communication Management



Vaillant Group

• Germany
• Renewable Energy Semiconductor Manufacturing
• 700 & Above Employee

• Sales Forecast Assistant Manager

  • Mar 2012 - Aug 2012

  - Defined new products' launch & promotions - Management of Sales Forecast Accuracy - Implemented a new SAP module for stock inventory "Enterprise Inventory Optimization" - Defined new products' launch & promotions - Management of Sales Forecast Accuracy - Implemented a new SAP module for stock inventory "Enterprise Inventory Optimization"



Groupe Casino

• France
• Retail Groceries
• 700 & Above Employee

• Overhead Purchases Assistant Project Manager

  • Apr 2011 - Sep 2011

  - Market and customer's needs analysis to build overhead purchases process - Process launch with associated Tools & training users - Negotiation of Suppliers' contracts - Market and customer's needs analysis to build overhead purchases process - Process launch with associated Tools & training users - Negotiation of Suppliers' contracts