Sigrun Gudjonsdottir
Award-Winning Entrepreneur, CEO & Founder at Sigrun- Claim this Profile
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Icelandic Native or bilingual proficiency
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English Full professional proficiency
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German Full professional proficiency
Topline Score
Bio
I am a food technologist and I created a food-blog with the goal to inspire people, share recipes and content around healthy food. Thanks to Sigrun and her program SOMBA Kickstart I found my business idea. I got clear on how I can turn my passion into a business. As a result of Kickstart, I now have a group coaching course with 7 women and I’m so happy to work with them and improve their skills in nutrition. Alone, I was sure I wasn’t able to achieve the results I had, especially not in 10 weeks. I highly recommend Sigrun as a coach!
I grew my business while raising three children, and ended up making more money than I had when I was an architect. Sigrun helped me rediscover what is inside me and gave me the tools to become a role model for my children. She made me go the extra mile and constantly reach for more. Being around Sigrun really has that effect.
I was working as a language teacher and eventually built up and managed a language school, making six figures a year. It was good money, but somehow it didn’t fulfill me. I never had the feeling I truly created something new that improves language learning. I was following Sigrun and got a glimpse into the online business world, but I couldn’t imagine running an online business while still working offline. It didn’t seem like the right time. I had also just become a mother. However, three years later, at the beginning of 2020, I decided to do something crazy: I gave up my offline business. I knew that if I wanted to reach more people, online was the only way to go. I focused on teaching German and for six months, tried to sell something without success. I quickly realised that selling online was completely different from selling offline. As I saw how ridiculously low my income was these months, I started having doubts. I kept looking at Sigrun’s programs. I never signed up before because I believed I could do it by myself, but when she announced SOMBA Accelerator, I finally decided to get help and joined. From the first day in the program, I felt comfortable and in good company. I was surrounded by women who shared the same goals and struggles. Finally, I had a clear structure. Before, I never knew what my next move should be. Now, I had a step-by-step guide leading me, and I just had to trust the process. When I put out my long-term offer I felt that for the first time, I had created something new and special. My Facebook ads went well, and I got over 1000 sign-ups for my workshop. Throughout the program, I received great feedback and encouragement. Some of the other women even gave me the feeling that I inspired them, which motivated me even more. Sigrun is really good at what she does, and I admire her for coming up with so many ideas after only having heard about a person’s business for two minutes. I ended up selling my offer 27 times, making just under €10K. I continued my journey in Momentum and launched the same program with a higher price in January. This time, I made an incredible 41 sales. Including the downsell I offered, I made €14’500, the first €10K coming in within 24 hours after opening cart. It felt overwhelming and so unexpected. Right now I’m creating a new program for my ascension model and will launch it very soon. I’m happy I decided to go with Momentum and I feel that I can achieve a lot more with the support of Sigrun and the program.
I am a food technologist and I created a food-blog with the goal to inspire people, share recipes and content around healthy food. Thanks to Sigrun and her program SOMBA Kickstart I found my business idea. I got clear on how I can turn my passion into a business. As a result of Kickstart, I now have a group coaching course with 7 women and I’m so happy to work with them and improve their skills in nutrition. Alone, I was sure I wasn’t able to achieve the results I had, especially not in 10 weeks. I highly recommend Sigrun as a coach!
I grew my business while raising three children, and ended up making more money than I had when I was an architect. Sigrun helped me rediscover what is inside me and gave me the tools to become a role model for my children. She made me go the extra mile and constantly reach for more. Being around Sigrun really has that effect.
I was working as a language teacher and eventually built up and managed a language school, making six figures a year. It was good money, but somehow it didn’t fulfill me. I never had the feeling I truly created something new that improves language learning. I was following Sigrun and got a glimpse into the online business world, but I couldn’t imagine running an online business while still working offline. It didn’t seem like the right time. I had also just become a mother. However, three years later, at the beginning of 2020, I decided to do something crazy: I gave up my offline business. I knew that if I wanted to reach more people, online was the only way to go. I focused on teaching German and for six months, tried to sell something without success. I quickly realised that selling online was completely different from selling offline. As I saw how ridiculously low my income was these months, I started having doubts. I kept looking at Sigrun’s programs. I never signed up before because I believed I could do it by myself, but when she announced SOMBA Accelerator, I finally decided to get help and joined. From the first day in the program, I felt comfortable and in good company. I was surrounded by women who shared the same goals and struggles. Finally, I had a clear structure. Before, I never knew what my next move should be. Now, I had a step-by-step guide leading me, and I just had to trust the process. When I put out my long-term offer I felt that for the first time, I had created something new and special. My Facebook ads went well, and I got over 1000 sign-ups for my workshop. Throughout the program, I received great feedback and encouragement. Some of the other women even gave me the feeling that I inspired them, which motivated me even more. Sigrun is really good at what she does, and I admire her for coming up with so many ideas after only having heard about a person’s business for two minutes. I ended up selling my offer 27 times, making just under €10K. I continued my journey in Momentum and launched the same program with a higher price in January. This time, I made an incredible 41 sales. Including the downsell I offered, I made €14’500, the first €10K coming in within 24 hours after opening cart. It felt overwhelming and so unexpected. Right now I’m creating a new program for my ascension model and will launch it very soon. I’m happy I decided to go with Momentum and I feel that I can achieve a lot more with the support of Sigrun and the program.
I am a food technologist and I created a food-blog with the goal to inspire people, share recipes and content around healthy food. Thanks to Sigrun and her program SOMBA Kickstart I found my business idea. I got clear on how I can turn my passion into a business. As a result of Kickstart, I now have a group coaching course with 7 women and I’m so happy to work with them and improve their skills in nutrition. Alone, I was sure I wasn’t able to achieve the results I had, especially not in 10 weeks. I highly recommend Sigrun as a coach!
I grew my business while raising three children, and ended up making more money than I had when I was an architect. Sigrun helped me rediscover what is inside me and gave me the tools to become a role model for my children. She made me go the extra mile and constantly reach for more. Being around Sigrun really has that effect.
I was working as a language teacher and eventually built up and managed a language school, making six figures a year. It was good money, but somehow it didn’t fulfill me. I never had the feeling I truly created something new that improves language learning. I was following Sigrun and got a glimpse into the online business world, but I couldn’t imagine running an online business while still working offline. It didn’t seem like the right time. I had also just become a mother. However, three years later, at the beginning of 2020, I decided to do something crazy: I gave up my offline business. I knew that if I wanted to reach more people, online was the only way to go. I focused on teaching German and for six months, tried to sell something without success. I quickly realised that selling online was completely different from selling offline. As I saw how ridiculously low my income was these months, I started having doubts. I kept looking at Sigrun’s programs. I never signed up before because I believed I could do it by myself, but when she announced SOMBA Accelerator, I finally decided to get help and joined. From the first day in the program, I felt comfortable and in good company. I was surrounded by women who shared the same goals and struggles. Finally, I had a clear structure. Before, I never knew what my next move should be. Now, I had a step-by-step guide leading me, and I just had to trust the process. When I put out my long-term offer I felt that for the first time, I had created something new and special. My Facebook ads went well, and I got over 1000 sign-ups for my workshop. Throughout the program, I received great feedback and encouragement. Some of the other women even gave me the feeling that I inspired them, which motivated me even more. Sigrun is really good at what she does, and I admire her for coming up with so many ideas after only having heard about a person’s business for two minutes. I ended up selling my offer 27 times, making just under €10K. I continued my journey in Momentum and launched the same program with a higher price in January. This time, I made an incredible 41 sales. Including the downsell I offered, I made €14’500, the first €10K coming in within 24 hours after opening cart. It felt overwhelming and so unexpected. Right now I’m creating a new program for my ascension model and will launch it very soon. I’m happy I decided to go with Momentum and I feel that I can achieve a lot more with the support of Sigrun and the program.
I am a food technologist and I created a food-blog with the goal to inspire people, share recipes and content around healthy food. Thanks to Sigrun and her program SOMBA Kickstart I found my business idea. I got clear on how I can turn my passion into a business. As a result of Kickstart, I now have a group coaching course with 7 women and I’m so happy to work with them and improve their skills in nutrition. Alone, I was sure I wasn’t able to achieve the results I had, especially not in 10 weeks. I highly recommend Sigrun as a coach!
I grew my business while raising three children, and ended up making more money than I had when I was an architect. Sigrun helped me rediscover what is inside me and gave me the tools to become a role model for my children. She made me go the extra mile and constantly reach for more. Being around Sigrun really has that effect.
I was working as a language teacher and eventually built up and managed a language school, making six figures a year. It was good money, but somehow it didn’t fulfill me. I never had the feeling I truly created something new that improves language learning. I was following Sigrun and got a glimpse into the online business world, but I couldn’t imagine running an online business while still working offline. It didn’t seem like the right time. I had also just become a mother. However, three years later, at the beginning of 2020, I decided to do something crazy: I gave up my offline business. I knew that if I wanted to reach more people, online was the only way to go. I focused on teaching German and for six months, tried to sell something without success. I quickly realised that selling online was completely different from selling offline. As I saw how ridiculously low my income was these months, I started having doubts. I kept looking at Sigrun’s programs. I never signed up before because I believed I could do it by myself, but when she announced SOMBA Accelerator, I finally decided to get help and joined. From the first day in the program, I felt comfortable and in good company. I was surrounded by women who shared the same goals and struggles. Finally, I had a clear structure. Before, I never knew what my next move should be. Now, I had a step-by-step guide leading me, and I just had to trust the process. When I put out my long-term offer I felt that for the first time, I had created something new and special. My Facebook ads went well, and I got over 1000 sign-ups for my workshop. Throughout the program, I received great feedback and encouragement. Some of the other women even gave me the feeling that I inspired them, which motivated me even more. Sigrun is really good at what she does, and I admire her for coming up with so many ideas after only having heard about a person’s business for two minutes. I ended up selling my offer 27 times, making just under €10K. I continued my journey in Momentum and launched the same program with a higher price in January. This time, I made an incredible 41 sales. Including the downsell I offered, I made €14’500, the first €10K coming in within 24 hours after opening cart. It felt overwhelming and so unexpected. Right now I’m creating a new program for my ascension model and will launch it very soon. I’m happy I decided to go with Momentum and I feel that I can achieve a lot more with the support of Sigrun and the program.
Credentials
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Dale Carnegie Trainer
Dale CarnegieJan, 2006- Sep, 2024 -
Dale Carnegie Sales Training
-Feb, 2005- Sep, 2024 -
Dale Carnegie Course
Dale Carnegie TrainingJan, 2004- Sep, 2024 -
Leadership Training for Managers
Dale Carnegie Training
Experience
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Sigrun
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Switzerland
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Business Consulting and Services
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1 - 100 Employee
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Award-Winning Entrepreneur, CEO & Founder
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Jan 2014 - Present
Start or scale your online business to 6-7 figures:- SOMBA® Kickstart is a 10-week group intensive for those who want to create their first or next online course that their ideal clients will want to buy.- SOMBA® Accelerator a 10-week group intensive for those who want to build their list and launch (market and sell) a service-based offer in any economy. - SOMBA® Momentum is a 12-month group coaching program for those who want to grow their online business fast and take it to $10K-$20K months.- RED CIRCLE is a 12-month mastermind for multiple six figure female online entrepreneurs who want to take their business to 7 figures.Book a call to see which program is a fit for you www.sigrun.com/thrive
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International Speaker
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Jan 2014 - Present
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Host of the Selfmade Summit in Reykjavik, Iceland
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Jan 2020 - Present
Selfmade Summit June 22-24, 2022 in Reykjavik, IcelandThe premier conference for self made female entrepreneurs.
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Host of the SIGRUN SHOW podcast
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Aug 2017 - Present
The Sigrun Show was launched on August 2, 2017 with 100 episodes in 100 days. Now with over 450 episodes it is a top-rated and one of the leading podcasts in Europe in the category marketing.#podcast #marketing #onlinebusinss
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SOMBA
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Switzerland
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E-Learning Providers
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Creator
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Jan 2017 - Present
SOMBA® is a suite of different programs to help you scale your online business to 6 figures and beyond:- SOMBA® Kickstart is a 10-week group intensive for those who want to create their first or next online course that their ideal clients will want to buy.- SOMBA® Momentum is a 12-month group coaching program for those who want to grow their online business fast and take it to $10K-$20K months.Book a call to see which program is a fit for you https://www.sigrun.com/thrive SOMBA® is a suite of different programs to help you scale your online business to 6 figures and beyond:- SOMBA® Kickstart is a 10-week group intensive for those who want to create their first or next online course that their ideal clients will want to buy.- SOMBA® Momentum is a 12-month group coaching program for those who want to grow their online business fast and take it to $10K-$20K months.Book a call to see which program is a fit for you https://www.sigrun.com/thrive
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Huvumus
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Real Estate
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1 - 100 Employee
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Founder & Investor
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Aug 2020 - Present
Real estate investments in Reykjavik, Iceland Real estate investments in Reykjavik, Iceland
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TED Conferences
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Media Production
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TEDx speaker
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May 2015 - May 2015
Be Inspired. Think big. Take action.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx Be Inspired. Think big. Take action.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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InfoMentor GmbH
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Germany
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1 - 100 Employee
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Managing Director Switzerland
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Jul 2011 - Oct 2012
First independent consultant and then country manager for an Icelandic software company. New market entry by acquiring new customers, servicing current customers and adapting software to user needs. Position later moved to Germany. First independent consultant and then country manager for an Icelandic software company. New market entry by acquiring new customers, servicing current customers and adapting software to user needs. Position later moved to Germany.
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Managing Director
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Jan 2009 - Jun 2011
Started as a project manger and then became managing director. Worked on business development for sports medicine products (company renamed from MTeCH to SportWelding). Started as a project manger and then became managing director. Worked on business development for sports medicine products (company renamed from MTeCH to SportWelding).
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Self Employed
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Real Estate
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1 - 100 Employee
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Consultant
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Jul 2008 - Dec 2008
Living in three different locations after leaving the successful merger of Innn and Eskill (see previous positions). Recommended by the Trade Council of Iceland for business planning for Icelandic start-ups with venture funding. Living in three different locations after leaving the successful merger of Innn and Eskill (see previous positions). Recommended by the Trade Council of Iceland for business planning for Icelandic start-ups with venture funding.
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Dale Carnegie Iceland
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Ireland
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Professional Training and Coaching
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1 - 100 Employee
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Certified Dale Carnegie Trainer
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Aug 2006 - Sep 2008
Trainer for the Core (12 week) Dale Carnegie course Trainer for the Core (12 week) Dale Carnegie course
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Eskill
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United States
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Human Resources Services
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1 - 100 Employee
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CEO
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Sep 2007 - Jun 2008
Kögun, the then largest software group in Iceland (6 companies and US$ 120 M turnover), acquired Innn to merge with a company in their portfolio (see previous position). Hired by the board to lead the merger of the two companies. Eskill became one of the largest web solutions company in Iceland with 42 employees and US$ 8 M turnover. Kögun, the then largest software group in Iceland (6 companies and US$ 120 M turnover), acquired Innn to merge with a company in their portfolio (see previous position). Hired by the board to lead the merger of the two companies. Eskill became one of the largest web solutions company in Iceland with 42 employees and US$ 8 M turnover.
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Innn
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IT Services and IT Consulting
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1 - 100 Employee
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CEO
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Jan 2004 - Aug 2007
In November 2003 majority of Innn was sold (see previous position as consultant at Innn), wrote a memo about the company’s status and future (e.g. how to turn the company around) and sent to the new shareholders. Subsequently appointed by the board as CEO. Value of company doubled over three years and then merged with Eskill.
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Director of Consulting
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Nov 2002 - Dec 2003
Before applying wrote a business plan on how to offer consulting services for websites. Recruited by the CEO based on the business plan to start consulting services for a web solutions company with own CMS. Became CEO of Innn in 2004.
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Tæknival
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Iceland
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Entertainment Providers
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CEO
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Nov 2004 - Mar 2006
While still CEO at Innn (see above position), appointed after a successful turnaround there to work on turning around Taeknival. A 30-year-old IT company, Taeknival was then the Fujitsu Siemens and EMC partner in Iceland and the 4th largest IT Hardware Company in Iceland. Turnaround was difficult and company later sold to new investors. While still CEO at Innn (see above position), appointed after a successful turnaround there to work on turning around Taeknival. A 30-year-old IT company, Taeknival was then the Fujitsu Siemens and EMC partner in Iceland and the 4th largest IT Hardware Company in Iceland. Turnaround was difficult and company later sold to new investors.
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Landmat
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IT Services and IT Consulting
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Director of Production
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Nov 2000 - Oct 2002
Hired by the CEO to a fast growing Dotcom Company, initially delivering websites with geographical information systems but then moving into location-based services for websites and mobile phones. Company later sold to Enpocket and was later acquired by Nokia. Hired by the CEO to a fast growing Dotcom Company, initially delivering websites with geographical information systems but then moving into location-based services for websites and mobile phones. Company later sold to Enpocket and was later acquired by Nokia.
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Research Assistant at the Computer Science Faculty
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Mar 1999 - Sep 1999
After a successful final thesis in architecture - an online 3D multi-user campus at the Computer Science Faculty - hired to continue development of the idea. Left the position when offered a postgraduate study and scholarship at ETH Zurich. After a successful final thesis in architecture - an online 3D multi-user campus at the Computer Science Faculty - hired to continue development of the idea. Left the position when offered a postgraduate study and scholarship at ETH Zurich.
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Education
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2006 - 2008
London Business School
Master of Business Administration (M.B.A.) -
2001 - 2006
Háskóli Íslands
Master's Degree, Computer Science -
1999 - 2000
Eidgenössische Technische Hochschule Zürich
Master's Degree, Architecture (Computer Aided Architectural Design) -
1992 - 1999
Karlsruhe Institute of Technology (KIT)
Master's Degree, Architecture -
1992 - 1992
The University of Freiburg
One term of German studies, Germanic Languages, Literatures, and Linguistics -
1991 - 1992
The University of Freiburg
Proof of German language for university level (PNDS), German Studies
