Experience

Danica Pension

• Denmark
• Insurance
• 700 & Above Employee

• Business Development Manager

  • May 2023 - Present

  København, Hovedstaden, Danmark

• Development Lead

  • Jan 2022 - Oct 2023

  Kongens Lyngby, Hovedstaden, Danmark Leading a squad designed to develop innovative products and services for Danica’s customers. With customers and end-users at the center, we are responsible for the management of end-to-end development of innovative solutions to push the Danish pension market to become even more relevant for our customers.

• Retirement Lead

  • Oct 2019 - Jan 2022

  Copenhagen Area, Capital Region, Denmark With reference to the Chief Commercial Officer and Deputy CEO, I’m responsible for defining the strategy and value proposition for Danica Pension's retirement segment. This includes understanding our customers’ needs to design solutions and develop products that support them in the transition from work to retirement and in the years that follows.



Danske Bank

• Denmark
• Financial Services
• 700 & Above Employee

• Senior Marketing Consultant

  • Apr 2018 - Sep 2019

  At Danske Bank Wealth Management, I was responsible for the marketing and branding of Danica Pension. I was in charge of developing go-to-market strategies and plans based on customer insights to understand the customer journey and drivers and deliver on the brand position. I drove projects from idea to implementation with internal and external resources and continuously evaluated performance to make improvements.



Kunde & Co

• Denmark
• Advertising Services
• 200 - 300 Employee

• Consultant

  • Jun 2017 - Mar 2018

  Copenhagen Area, Denmark Through Kunde & Co's strategic approach to marketing, I helped a broad portfolio of B2B and B2C companies (incl. Grundfos, Volvo Construction Equiptment and Cloetta) to illustrate and improve the challenges in the customer experiences. I did this by 1) analyzing existing customer insights and preparing new market analyses, 2) preparing strategic recommendations for projects, concepts and core stories based on the findings, and 3) driving processes and teams from analysis to development.

• Associate Consultant

  • Nov 2016 - May 2017

  København, Region Hovedstaden, Danmark



Kunde & Co

• Denmark
• Advertising Services
• 200 - 300 Employee

• Assistant Consultant

  • Jan 2015 - Mar 2016

  Copenhagen Area, Capital Region, Denmark Assistant Consultant at the marketing agency, Kunde & Co. Supporting a portfolio of clients on B2B and B2C markets with the strategic development and execution of digital marketing projects in Denmark, Sweden, UK and USA.



GRUNDFOS

• Denmark
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Student Assistant

  • Jun 2014 - Dec 2014

  Copenhagen Area, Denmark At Grundfos I was part of developing and running a global marketing set-up on social media for the two primary B2B customer segments. I was responsible for coordinating the development of content for all social media channels with campaign teams, local subsidiaries and external agencies.

• Trainee in Social Media and Online Marketing

  • Sep 2013 - Jun 2014

  Bjerringbro As a trainee, I participated in the strategic development of Grundfos' global and local marketing initiatives on social media. I was also responsible for running the community management of all pages, including initiating a dialogue with the core customer segments.



Nordisk Film

• Denmark
• Entertainment Providers
• 400 - 500 Employee

• Event Planner

  • Jan 2013 - Sep 2013

  BioCity Aarhus Planning and execution of different events in relations to movie premiers and secondary events. Furthermore, I am responsible for the marketing planning and execution of these events.



Ladenzeile

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Online Marketing Intern

  • Jun 2013 - Aug 2013

  Berlin Area, Germany During my internship at Visual Meta, I worked for the Danish team: ShopAlike.dk. Here, I worked with online marketing in regards to, especially, search engine marketing. I optimized our search engine position by making on-site quality improvements and writing texts. Externally, I improved our online marketing position using adwords and link-building. This has giving me great knowledge on how to conduct online marketing initiatives. Another of my responsibilities was social media… Show more During my internship at Visual Meta, I worked for the Danish team: ShopAlike.dk. Here, I worked with online marketing in regards to, especially, search engine marketing. I optimized our search engine position by making on-site quality improvements and writing texts. Externally, I improved our online marketing position using adwords and link-building. This has giving me great knowledge on how to conduct online marketing initiatives. Another of my responsibilities was social media management, where I was involved in the planning and development of a marketing strategy for the social media platforms Facebook and Google Plus. Additionally, I planned and executed engaging content for ShopAlike.dk’s pages on these platforms, and have therefore gained an excellent understanding of community management on social media. Show less



SoundStoreXL.com A/S

• Denmark
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Communications Intern

  • Feb 2013 - Mar 2013

  Århus Area, Denmark Internship within the field of marketing communications. Here, I have worked with: Social Media Marketing, including concept development through an analysis of the Facebook page and the target audience, and execution of social media campaign initiatives. Search engine marketing Graphical design for websites CMS, including configuration of pages and products. E-commerce, including an understanding of the qualities from user experience vs. design… Show more Internship within the field of marketing communications. Here, I have worked with: Social Media Marketing, including concept development through an analysis of the Facebook page and the target audience, and execution of social media campaign initiatives. Search engine marketing Graphical design for websites CMS, including configuration of pages and products. E-commerce, including an understanding of the qualities from user experience vs. design. Direct Marketing, including research, concept, writing in mail marketing. Creations of marketing strategy Show less