Siew Fang (Charis Chee) 徐秀芳

Growth Associate, F&B Virtual Brands at Future Foods
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Contact Information
Location
Keluang, Johore, Malaysia, MY
Languages
  • Chinese Native or bilingual proficiency
  • Malay Professional working proficiency
  • English Professional working proficiency
  • Hokkian Limited working proficiency
  • Sarawak Malay Dialect Limited working proficiency

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Vi Vien Bong

Charis is a helpful and cheerful lady which always make things happened without hesitation. She will try different ways to solve problem with her own justification. Company success is always her top priority when we work in the same company.

Liyana Kemissi

Charis is great to work with. Always looking at positive side and always striving to ensure the best practices to clients all around Malaysia. Very good communication with her clients portfolio. She's very good at giving constructive feedback which gives huge value to company. I'm grateful to be able to work together with Charis, looking forward to working together with you in the future. All the best!

Kevin Wong Gin Yin

I work with Siew Fang from 2022-2023. Siew Fang is the Customer Success/Account Manager that taking up all the clients that i sign for the company. Siew Fang is a reliable colleague that I can give fully trust with. She is energetic and always come with full of positivity mindset to influence people that work with her. She is excellent in managing client relationship, she always communicate with client with full of patient. She deserve a title as the best Customer Success Assosiate in the company. Glad to work with you.

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Experience

    • United Kingdom
    • Food and Beverage Services
    • Growth Associate, F&B Virtual Brands
      • Oct 2022 - Present

      • Growing clients' revenue by analyzing WoW/MoM data, developing strategies to increase customer retention. • Monitoring clients' weekly sales and assisting them to improve qualities based on their consumers' feedback. • Identifying the abilities of potential clients to guide them to generate higher GMV by upselling new brands/menu and pricing negotiations. • Signing new customers for the company when there's referrals from existing clients with strong local F&B connections. •… Show more • Growing clients' revenue by analyzing WoW/MoM data, developing strategies to increase customer retention. • Monitoring clients' weekly sales and assisting them to improve qualities based on their consumers' feedback. • Identifying the abilities of potential clients to guide them to generate higher GMV by upselling new brands/menu and pricing negotiations. • Signing new customers for the company when there's referrals from existing clients with strong local F&B connections. • Providing professional services & proactive attitudes to build strong relationships with clients. • Handling some Ops processes such as updating clients' details, menu editing & publishing.

    • Customer Success Associate
      • Aug 2022 - Oct 2022

      • Handle more than 500 accounts & launched at most 75 new accounts in 1 month. • Working with leadership on strategic planning to define growth goals and objectives for different clients. • Managing clients' accounts across several delivery platforms including GrabFood, ShopeeFood, and foodpanda. • Communicate in multi-language.

    • Retail
    • 1 - 100 Employee
    • Associate Relationship Manager
      • Dec 2021 - Jun 2022

      • Handled key SME accounts and contributed to growing their revenue by increasing average daily orders by 80% (Thong Kee, Yexiao Canteen, Taione, Uncle 6 Toast Bar etc.) within 1 month. • Managed and grew ShopeePay e-wallet business, driving growth of digital payment method adoption and troubleshooting the day to day issues (GD Express, The Fish Bowl, Happi Koffie etc.). • Worked closely with marketing team to design and specific marketing plans for merchants. • Negotiated deals with… Show more • Handled key SME accounts and contributed to growing their revenue by increasing average daily orders by 80% (Thong Kee, Yexiao Canteen, Taione, Uncle 6 Toast Bar etc.) within 1 month. • Managed and grew ShopeePay e-wallet business, driving growth of digital payment method adoption and troubleshooting the day to day issues (GD Express, The Fish Bowl, Happi Koffie etc.). • Worked closely with marketing team to design and specific marketing plans for merchants. • Negotiated deals with merchants and curate Stock Keeping Units (SKUs) for various campaigns, promotions, online marketing, and media as required. • Pitched suitable campaigns to merchants by analysing merchants' progress, activities, sales performances, and growth projection in order to drive merchants revenue growth in ShopeeFood and ShopeePay. Show less • Handled key SME accounts and contributed to growing their revenue by increasing average daily orders by 80% (Thong Kee, Yexiao Canteen, Taione, Uncle 6 Toast Bar etc.) within 1 month. • Managed and grew ShopeePay e-wallet business, driving growth of digital payment method adoption and troubleshooting the day to day issues (GD Express, The Fish Bowl, Happi Koffie etc.). • Worked closely with marketing team to design and specific marketing plans for merchants. • Negotiated deals with… Show more • Handled key SME accounts and contributed to growing their revenue by increasing average daily orders by 80% (Thong Kee, Yexiao Canteen, Taione, Uncle 6 Toast Bar etc.) within 1 month. • Managed and grew ShopeePay e-wallet business, driving growth of digital payment method adoption and troubleshooting the day to day issues (GD Express, The Fish Bowl, Happi Koffie etc.). • Worked closely with marketing team to design and specific marketing plans for merchants. • Negotiated deals with merchants and curate Stock Keeping Units (SKUs) for various campaigns, promotions, online marketing, and media as required. • Pitched suitable campaigns to merchants by analysing merchants' progress, activities, sales performances, and growth projection in order to drive merchants revenue growth in ShopeeFood and ShopeePay. Show less

    • Sweden
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Product Marketing Intern
      • Jul 2021 - Oct 2021

      • Interpreted Mandarin versions for push notifications, social media content, and captions for business usage. • Created storylines for videos and content of infographics from scratch (How-to videos, partnership videos, etc.) as well as advertisement content for printed and digital channels. • Collaborated with SME departments, and other business units to execute marketing and communication plans and campaign end-to-end solutions. • Organised and structured plans, resources, and… Show more • Interpreted Mandarin versions for push notifications, social media content, and captions for business usage. • Created storylines for videos and content of infographics from scratch (How-to videos, partnership videos, etc.) as well as advertisement content for printed and digital channels. • Collaborated with SME departments, and other business units to execute marketing and communication plans and campaign end-to-end solutions. • Organised and structured plans, resources, and schedules for marketing campaigns (DuitNow QR activation, Merchant Instant Self Onboarding, etc.). • Collected merchants' feedback and KPI data to analyse merchants' satisfaction and success rate of executed marketing campaigns. Show less • Interpreted Mandarin versions for push notifications, social media content, and captions for business usage. • Created storylines for videos and content of infographics from scratch (How-to videos, partnership videos, etc.) as well as advertisement content for printed and digital channels. • Collaborated with SME departments, and other business units to execute marketing and communication plans and campaign end-to-end solutions. • Organised and structured plans, resources, and… Show more • Interpreted Mandarin versions for push notifications, social media content, and captions for business usage. • Created storylines for videos and content of infographics from scratch (How-to videos, partnership videos, etc.) as well as advertisement content for printed and digital channels. • Collaborated with SME departments, and other business units to execute marketing and communication plans and campaign end-to-end solutions. • Organised and structured plans, resources, and schedules for marketing campaigns (DuitNow QR activation, Merchant Instant Self Onboarding, etc.). • Collected merchants' feedback and KPI data to analyse merchants' satisfaction and success rate of executed marketing campaigns. Show less

    • Truck Transportation
    • Sales Promoter
      • Sep 2020 - Dec 2020

      Worked as promoter in shopping mall, promoting the items given by employer. Communicating with managers to ensure their expectation of our sales and achieving targets. Dealing with customers' questions, problems, and feedback in the buying process. Worked as promoter in shopping mall, promoting the items given by employer. Communicating with managers to ensure their expectation of our sales and achieving targets. Dealing with customers' questions, problems, and feedback in the buying process.

    • India
    • Individual and Family Services
    • Primary School Tuition Teacher
      • Jun 2019 - Aug 2019

      Working as a tuition teacher for primary school children is quite challenging as they come to an age in which they curious in everything and they will ask questions about the knowledge that they are interested with. As their teacher, I needed to make sure that I was equipped with enough knowledge so that they respect me as their teacher who owns more knowledge beyond their understanding. Working as a tuition teacher for primary school children is quite challenging as they come to an age in which they curious in everything and they will ask questions about the knowledge that they are interested with. As their teacher, I needed to make sure that I was equipped with enough knowledge so that they respect me as their teacher who owns more knowledge beyond their understanding.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Wedding emcee
      • Oct 2017 - Mar 2019

      Able to attend meetings with clients to understand their needs for the wedding. Writing scripts on my own or with the partners. Cooperate with the floor manager or other people in charge to make sure the flow is smooth and flexible for the changes may occur. Able to attend meetings with clients to understand their needs for the wedding. Writing scripts on my own or with the partners. Cooperate with the floor manager or other people in charge to make sure the flow is smooth and flexible for the changes may occur.

    • Malaysia
    • Telecommunications
    • 700 & Above Employee
    • Sales Promoter
      • Jul 2017 - Jun 2018

      Working for sales events organized by U Mobile at shopping malls. Recommending and promoting U Mobile services to customers, answering all related questions from them. Working for sales events organized by U Mobile at shopping malls. Recommending and promoting U Mobile services to customers, answering all related questions from them.

Education

  • Universiti Malaysia Sarawak
    Bachelor of Arts - BA, Linguistics
    2018 - 2021
  • Sekolah Tinggi Kluang
    STPM, Biology, General
    2016 - 2017
  • SMK Canossian Convent Kluang
    SPM, Science
    2011 - 2015

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