Experience

GoodBuy Gear

• United States
• Internet Marketplace Platforms
• 1 - 100 Employee

• Editorial Manager

  • May 2022 - Present



Siege Media

• United States
• Advertising Services
• 1 - 100 Employee

• Content Marketing Manager

  • Feb 2021 - May 2022

  • Manage a team of 4-5 content marketing specialists providing clear and comprehensive direction and feedback.• Execute and manage content strategy across a variety of industries in the B2B and B2C space.• Develop comprehensive content strategies that meet marketing KPI’s.• Train a team of direct reports to create content that ranks and performs strongly across client KPIs.• Lead productive team and client meetings.• Monitor blog and website traffic and report on trends.• Manage day-to-day content planning including ideation, scheduling, editing, and promotion.• Responsible for client communications including monthly reporting and regular email and phone check-ins.

• Senior Content Marketing Specialist

  • Jul 2019 - Feb 2021



NP Digital

• United States
• Advertising Services
• 400 - 500 Employee

• Content Marketing Lead

  • Oct 2018 - Jun 2019

  • Responsible for coordinating with the account manager to identify how to best use our time/budget to meet client goals. • Proactively work with the account manager to identify strategy pivots needed to best achieve client goals. • Organize data-driven strategic insights into digestible and actionable recommendations for stakeholders. • Project manage all content deliveries and review to ensure alignment with SEO goals • Collaborate with strategist and account manager on what needs to be produced for the month, quarter, etc. • Bring ideas to the table on how to expand production offering.



Siege Media

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Content Marketing Specialist

  • Sep 2018 - Oct 2018

  • Generate an average of 20+ high-quality links a month for clients.• Generate and manage the ideation and creation of high-quality content that consistently ranks well (page 1 or better) and/or generates links in the 5+ asset range.• Ability to consistently retain and/or grow client accounts assigned to.• Demonstrate knowledge/expertise in SEO for single-page implementations.

• Content Marketing Specialist

  • Jun 2017 - Sep 2018

  • Create SEO driven content based on clients brand image. • Schedule idea generation meetings and pitch clients based on those meetings. • Schedule content on content calendar. • Project manage content to ensure delivery of a timely, quality project. • Conduct community outreach for clients. • Hit client goals and report on it. • Lead idea generation meetings.



Internet Marketing Inc. (now REQ)

• Advertising Services
• 100 - 200 Employee

• Content Marketing Intern

  • Jan 2017 - Jun 2017

  • Created blog posts for clients with relevant content that expresses their brand's image • Assisted with the setup and management of client presence on social sites • Assisted the social media team on creating social influencer lists for blogs using GroupHigh, Buzzsumo, Twitter, and other social channels • Provided regular reports showcasing the overall growth of channels • Monitored client social channels and relayed important information to the Social Media Strategist • Created blog posts for clients with relevant content that expresses their brand's image • Assisted with the setup and management of client presence on social sites • Assisted the social media team on creating social influencer lists for blogs using GroupHigh, Buzzsumo, Twitter, and other social channels • Provided regular reports showcasing the overall growth of channels • Monitored client social channels and relayed important information to the Social Media Strategist



DigitalMarketer

• United States
• E-Learning Providers
• 100 - 200 Employee

• Conversion Summit Intern

  • Feb 2017 - Mar 2017

  • Assisted with event coordination and logistics • Performed administrative tasks vital to daily operational activities • Assisted with showroom management • Assisted with event coordination and logistics • Performed administrative tasks vital to daily operational activities • Assisted with showroom management



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Merchandising Intern

  • May 2016 - Aug 2016

  • Coordinated with internal business divisions, agency partner, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials • Helped plan and develop a strategy to enable the company to sell a range of products that deliver sales and profit targets • Acted as ambassador by providing customer service to consumers and store personnel by answering questions, locating product and providing assistance as needed • Coordinated with internal business divisions, agency partner, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials • Helped plan and develop a strategy to enable the company to sell a range of products that deliver sales and profit targets • Acted as ambassador by providing customer service to consumers and store personnel by answering questions, locating product and providing assistance as needed