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5.0

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Kathy Smith, MBA

Sierra is pure sales talent! She is smart, high-energy, organized and proactive. Sierra is a next-level thinker. She is particularly great with ideas that uniquely help clients achieve their objectives. She is competent providing marketing solutions whether they are digital, on-site or on-air. Sierra is great at what she does, she has a big heart and brings a lot of fun to the job. As such she is universally liked and respected by peers and clients alike. Sierra is an asset to any organization and I recommend her with no reservation. She is among the very best.

Brad Lechtenberg

Sierra has always been the consummate professional and a pleasure to work with. As a client, her attention to detail and willingness to put our needs first, continually drove a genuine win/win relationship that routinely exceeded expectations for campaigns and programs. Collaborating with Sierra has always added value and charisma to any project or success we achieved working together!

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Experience

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Founder
      • Jun 2020 - Present

      Pink Cloud transports you to white sands, palm trees, warm, shallow, brilliant and sparkling turquoise waters. Inhale, exhale, and take pleasure in a refreshing sparkling craft hemp infused beverage with a SWELL of ALL-natural fruit juice and sunshine. Pink Cloud is an alternative to alcohol for the modern, health-conscious, time-starved female craving balance + living life on her terms. Our mission is to inspire inclusion, capture moments of elation + euphoria while promoting a healthy body + mind. Pink Cloud offers fans intentionally-crafted hemp beverages with a dose of the Sunshine. I wanted a tropical, fruit forward beverage that nourished both my body and mind, and felt like a comparable treat to the cocktails I was surrounded by. When I couldn’t find what I wanted, I decided to make it myself. And Pink Cloud was born!

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Strategic Sales and Marketing Specialist
      • May 2008 - Jun 2020

      Entercom is America's #1 creator of live, original, local audio content. Reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. 90% coverage of top 50 markets with over 235 broadcast stations across the county. Honored with multiple awards for performance, goal attainment, business development, and digital sales over the years including: -Sales Club Winner (multiple years) -MVP Award (multiple years) -Presidents Club -Top Performer Award -Sale of the Year & Digital Development Award

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • NW Regional Account Manager
      • Aug 2007 - May 2008

      Lightbox (formerly Adspace) is a leading premium digital place-based video network reaching 80 million consumers in decision-making moments. Lightbox reaches 80 million consumers through 4,500 screens in 300+ of America's top shopping destinations. Job Duties Included: •Branding Adspace in the Pacific NW and generating buzz. Work with key decision makers & influencers, including internal or external ad agencies in order to showcase how advertising impacts their bottom line. •Understand and discuss the value that Adspace provides clients to hit ROI. •Propose campaigns that include multiple advertising products including digital, mobile, applications and ideas. •Back up all recommendations with data. •Deliver both long and short term strategy when considering new initiatives and developing sales plans. •Continually leverage experience ‘best practices’ to create plans for account penetration and retention.

    • Account Manager
      • Oct 2004 - Jul 2007

      Built and developed integrated marketing campaigns for local and national partners. Executed promotions and special events, and locked in multi-level sponsorship opportunities. • Created and executed radio, social and digital advertising campaigns for multiple verticals including retail, beverages, nonprofit, education, real estate, entertainment, and healthcare to name a few. Built and developed integrated marketing campaigns for local and national partners. Executed promotions and special events, and locked in multi-level sponsorship opportunities. • Created and executed radio, social and digital advertising campaigns for multiple verticals including retail, beverages, nonprofit, education, real estate, entertainment, and healthcare to name a few.

Education

  • Hawaii Pacific University
    BA in communication, Visual Communication & Advertising
    2000 - 2004
  • Wilson High School
    Marketing
    1996 - 2000

Community

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