Experience

YMCA of Superior California

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jul 2022 - Present

  · Heads the planning, creation and management of the YMCA social media plan including blogging, email marketing, social media management, and advertising, networking and community management and oversees the project management and implementation of social media. · Identifies specific trends of marketing within the organization to develop strategic plans to capitalize on opportunities. · Builds, monitors and maintains annual department budget · Develops and fosters relationships with news and media outlets and creates press releases and media awareness for organization and programs. · Creates and places paid advertising and campaigns within budget and resources creatively looking for partners in these spaces to help support the YMCA. · Develops strategies to grow and engage audiences via online platforms including Facebook, Twitter, LinkedIn, YouTube, and Instagram – Google Places, Yelp, Pinterest, etc and provides training and guidance to YMCA branch locations for using social media according to best practices. · Supports special events and activities related to member engagement, and ensure member challenge programs are fully implemented and subscribed to throughout the county. · Develops and maintains collaborative relationships with service groups, community organizations and companies Show less



Tamraloo Studios

• United States
• Music
• 1 - 100 Employee

• Music Teacher (Piano, Voice)

  • Aug 2021 - Present



Sacramento Theatre Company

• United States
• Performing Arts
• 1 - 100 Employee

• Teaching Artist

  • Mar 2020 - May 2023



Spare Time Sports Clubs

• United States
• Recreational Facilities
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Oct 2021 - Jul 2022

  - Created and managed social media campaigns, digital campaigns and materials for 7 northern California clubs; including photography, videography, website design, social media and web ads. - Responsible for social media pages for all clubs, including management of a team of 7 social media coordinators.- Managed customer service troubleshooting for multiple CRM software (CSI, Club Automation), and app/reservation software (Virtuagym, TennisBookings, GroupExPro) - Editing of company website through WordPress- Project Lead on essential integration project between multiple CRM systems club-wide- Management of business pages and review systems for Google, Bing, Yelp and Facebook Show less

• Video Production Specialist

  • Feb 2020 - Oct 2021

  - Created and edited marketing videography for corporate projects, including club tours, video testimonials, and web ads and commercials.- Created all posts and flyer advertisements for Johnson Ranch Sports Club, a subsidiary of Spare Time Sports Clubs. - Acted as Social Media Coordinator for Johnson Ranch Sports Club, managing Instagram and Facebook pages



Confidential

• 700 & Above Employee

• Department Director: Musical Theatre

  • Jan 2020 - Jun 2021

  - Oversaw all aspects of Musical Theatre programming, ensuring smooth operations and effective management. - Developed and implemented comprehensive strategies to drive department growth and increase program awareness. - Conceptualized, designed, and executed a wide range of department-related events, including performances, workshops, camps, concerts, and more. - Oversaw all aspects of Musical Theatre programming, ensuring smooth operations and effective management. - Developed and implemented comprehensive strategies to drive department growth and increase program awareness. - Conceptualized, designed, and executed a wide range of department-related events, including performances, workshops, camps, concerts, and more.



Sephardic Jewish Community Center

• Non-profit Organization Management
• 1 - 100 Employee

• Social Media Manager

  • Nov 2018 - Jan 2020

  - Generated new marketing ideas and designed platform content for fitness department - Acted as a connection point between marketing department and fitness department, utilizing employee skills, ongoing activities and events for platform content - Devised marketing strategies to boost fitness department sales - Utilized social media as a customer service platform for the fitness department - Generated new marketing ideas and designed platform content for fitness department - Acted as a connection point between marketing department and fitness department, utilizing employee skills, ongoing activities and events for platform content - Devised marketing strategies to boost fitness department sales - Utilized social media as a customer service platform for the fitness department