Digital Marketing Senior Account Executive

• Sep 2021 - Present

Social Media Manager

• Jul 2019 - Sep 2021

I manage and facilitate social media interactions between clients and customers, fans, and local influencers for 8-10 different clients. I am in charge of creating brand awareness and voice for local San Diego businesses through organic content, social media ads, and local SEO. - Managed social media platforms including Instagram, Facebook, Twitter, Google My Business, and Yelp. - Organized and executed restaurant launch parties with local social media influencers and media groups. - Created comprehensive action plans incorporating various social media channels to drive social media engagement across various social platforms for clients - including monthly social media plans for our clients. - Connected with clients regularly to answer questions, apply strategies, and review social media campaign performance. - Conceptualized and implemented monthly promotions, ideas, and holidays specific to each client. - Managed and implemented advertising budgets monthly for each client.

Marketing Associate

• Aug 2017 - Mar 2019

Worked closely with the Director of Marketing to implement marketing strategies to best promote sales as well as brand awareness. Developed, executed, and analyzed different marketing strategies both in stores and online. - Managed all social media platforms including Instagram, Facebook, and Twitter for 5 brands. - Shot and edited main photos for social media. - Developed and maintained a strong social media presence by engaging with consumers and industry partners. - Designed and created sales presentations such as PowerPoints, branded material, technical sheets, and display pieces. - Worked closely with the Public Relations team to ensure maximum potential with customers, writers, bloggers, and wine competitions. - Tracked and analyzed post-performance and incorporated findings into future posts. - Worked with Marketing Director on content creation and deployment of marketing campaigns. - Attended classes and webinars to stay up-to-date on social media practices as well as community development.

Social Media Intern

• Nov 2016 - Jul 2017

Interned with UC Davis Student Affairs department to help maintain an interactive and informative social media presence for Davis students. - Responsible for writing and editing social media posts as well as evaluating the analytics to create targeted marketing campaigns. - Responded accordingly to fielded questions, comments, and concerns that come through UC Davis’s social media channels. - Utilized social media marketing trends to develop relevant content to alert students about current events on campus to help promote better student engagement in campus and community events. - Implemented #new2ucdavis social media campaign to engage and welcome incoming students.

Promotions Assistant

• Sep 2016 - Jun 2017

-Acted as on-site event marketing advocate for 101.9 The Wolf and Hot 103.5. -Created promotional content within the office including email campaigns, PowerPoint presentations, and digital newsletters. -Distributed promotional material to fans including tickets, meet and greet opportunities, and company merchandise. -Responsible for facilitating interactions between fans and our radio station by taking photos, answering questions, facilitating giveaway entries, and organize fan and artist interactions at the events. -Managed social media platforms for 101.9 The Wolf and Hot 103.5 by photographing and posting content, sharing content, and responding to fans on Instagram and Facebook

NCAA California Collegiate Athletic Association Division Swim Team

• Aug 2013 - Nov 2014

NCAA California Collegiate Athletic Association Division II athlete in which I train all year round 10/13/14 CSUEB NCAA Athlete of the Week NCAA California Collegiate Athletic Association Division II athlete in which I train all year round 10/13/14 CSUEB NCAA Athlete of the Week