Sierra King

Associate Media Strategist at St. John
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Contact Information
us****@****om
(386) 825-5501
Location
Metro Jacksonville

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Credentials

  • Career Essentials in Data Analysis by Microsoft and LinkedIn
    Microsoft
    Dec, 2022
    - Nov, 2024
  • Google Data Analytics Certificate
    Coursera
    Nov, 2022
    - Nov, 2024

Experience

  • St. John
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Media Strategist
      • May 2023 - Present

      • Executed comprehensive market research and competitive analysis, pinpointing target demographics with precision. This strategic approach led to a remarkable 15% surge in campaign engagement and a notable 10% enhancement in conversion rates. • Orchestrated dynamic collaborations with multifunctional teams, orchestrating the seamless execution of fully-integrated marketing initiatives spanning diverse platforms like digital, print, and social media. • Leveraged adeptness in data analytics tools including Domo and Excel, translating raw data into actionable insights. This proficient analysis facilitated the refinement of media allocation, optimizing expenditure for heightened campaign performance. • Vigilantly monitored and meticulously reported on pivotal performance metrics, channeling valuable insights to internal stakeholders and clients for informed decision-making. • Crafted meticulously detailed media strategies and budgets, ensuring unwavering alignment with campaign objectives and aspirations for impressive return on investment. • Presented astute discoveries and compelling recommendations to clients, adeptly utilizing visualization techniques and narrative prowess to convey intricate data in an easily comprehensible manner. Show less

  • Watson Realty Corp.
    • United States
    • Real Estate
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Mar 2022 - Apr 2023

      • Deftly deciphered and extrapolated significant patterns from extensive datasets, unearthing pivotal insights and trends that steered strategic decision-making. This adept approach resulted in a noteworthy 10% surge in website traffic and a commendable 7% enhancement in customer engagement. • Conducted thorough analysis and interpretation of expansive data collections, unveiling indispensable insights and trends. These findings were subsequently articulated to senior leadership, serving as a foundation for informed strategic moves. • Crafted and executed marketing campaigns meticulously guided by data-driven principles, intricately woven from a tapestry of market trends and customer insights. • Assumed a central role in fortifying CRM operations, meticulously prioritizing requirements that catalyzed diverse marketing campaigns, including email and paid marketing initiatives. • Employed an array of statistical analysis tools and software to dissect data with precision, enabling the formulation of data-centric recommendations that laid the groundwork for ingenious marketing strategies. Show less

  • Valdosta State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Coordinator
      • Aug 2019 - Dec 2021

      • Played an integral role in the strategic blueprinting and seamless execution of captivating marketing campaigns aimed at spotlighting university programs and events. • Demonstrated swift responsiveness to the needs of students and professors, delivering timely solutions that fostered a conducive environment for academic success. • Galvanized the university's online community through adept social media management and creative content creation, resulting in heightened engagement and interaction. • Skillfully orchestrated the intricate logistics behind marketing and proposal strategy meetings, ensuring a streamlined and efficient process. • Drove the comprehensive planning and execution of both internal and external marketing events, facilitating impactful connections and outreach. • Exemplified meticulous organization by upholding a comprehensive database brimming with files, contacts, and project resources, fostering a robust foundation for seamless operations. Show less

Education

  • Valdosta State University
    Bachelor of Business Administration - BBA, Marketing
  • Valdosta State University
    Bachelor of Business Administration - BBA, Business Administration and Management, General

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