Sierra Brown

Creative Specialist at The Gauge Collective
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Contact Information
us****@****om
(386) 825-5501
Location
Detroit, Michigan, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Specialist
      • Jan 2022 - Present

      - Day to day client tasks include Community Management, Digital Hospitality, Messaging Optimization and Scheduling, and Influencer Outreach and Management- Support with completion of monthly content calendars- Delegate creative tasks to members of the Creative Team for support with production- Support completion of monthly data reporting and analytics for clients - Day to day client tasks include Community Management, Digital Hospitality, Messaging Optimization and Scheduling, and Influencer Outreach and Management- Support with completion of monthly content calendars- Delegate creative tasks to members of the Creative Team for support with production- Support completion of monthly data reporting and analytics for clients

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Expert
      • Sep 2021 - Present

      - Create traffic ad content.- Execute campaigns from start to finish. - Ongoing optimization of campaigns Including pacing, bid management, audience analysis, placement performance, etc.- Manage advertising budgets and maintain accurate records of spend.- Schedule and lead or participate in client calls as needed.- Compile, analyze and present performance reports in insight. - Create traffic ad content.- Execute campaigns from start to finish. - Ongoing optimization of campaigns Including pacing, bid management, audience analysis, placement performance, etc.- Manage advertising budgets and maintain accurate records of spend.- Schedule and lead or participate in client calls as needed.- Compile, analyze and present performance reports in insight.

    • United States
    • Retail
    • 1 - 100 Employee
    • Marketing Media and Content Manager
      • May 2016 - Present

      - Update products, descriptions, promotions, and pricing on company website.- Update, create, and manage new website pages.- Create unique content for blogs, social media, and postings to third party websites.- Respond to customers across social media channels in a timely manner.- Proofread marketing material for accuracy.- Update a variety of spreadsheets that will populate ecommerce sites, Facebook Marketplace, Google product listings, price tags, and more.- Update products, write detailed descriptions, collect all attribute data, images, manuals, brochures, accessories, videos, etc. following SEO best practices.- Organize and prepare promotion packages and prizes.- Provide support for marketing events and contests. - Social media and email marketing.- Media planning and buying. - Train/mentor marketing interns/new employees.

Education

  • University of Michigan
    Bachelor's, English
    2011 - 2015
  • University of Michigan
    Bachelor's degree, English and Linguistics
    2011 - 2015

Community

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