Experience

Blue Bottle Coffee

• United States
• Food and Beverage Services
• 500 - 600 Employee

• Graphic Designer

  • Sep 2020 - Present

  Blue Bottle is a coffee roaster that started in the early 2000's in the Bay Area and has become a major player in the coffee industry focusing on single origin beans and collaborating with high quality brewing tools. With the pandemic many companies have had to put more emphasis on their online presence and Blue Bottle wanted to tackle this through their commerce experience for their holiday campaign Winter Blooms. Collaborating with their long time floral artist Sayaka Wada they brought a floral theme to the holiday collection. I designed the collection page that contained all the holiday products with the primary goal to make the shopping experience both commerce friendly but also bring an editorial look and feel to set them apart from a standard collection page grid. I also redesigned their homepage for the website. The goal here was to make a design that paired with the collection page but could also have modules that could be recycled/mixed and matched long after the holiday campaign. An underlying goal and theme of the whole project was to bring the cafe experience online. With the pandemic limiting our face to face interaction, communicating brand through new mediums has become ever more important. Since holiday I have been working with the creative team to create ongoing marketing assets, specially email marketing and digital ads. Collaborating with teams outside of creative like copy team, coffee team, and marketing team to continue to reach Blue Bottle customers in these times where virtual communication is vital. Show less



Studio Mococo

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Nov 2020 - Present



AER

• San Francisco, California, United States

• Graphic Designer

  • Mar 2019 - Sep 2022

  Various freelance work ranging from art direction, motion graphics, editorial layout, email campaigns, digital and print ads, photo editing and production assistant. Various freelance work ranging from art direction, motion graphics, editorial layout, email campaigns, digital and print ads, photo editing and production assistant.



Futureswap

• United States
• Financial Services
• 1 - 100 Employee

• Graphic Designer

  • Mar 2022 - Aug 2022



American Giant

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Art Director

  • Feb 2022 - Mar 2022

  American Giant was founded in a moment of opportunity: where dissatisfaction with the way clothes were made, met new technologies that enabled smaller supply chains and selling directly to people. Confident in the belief that, through American ingenuity and innovation, they could go against the current and do better. American Giant started by making a better hoodie (and later jeans, T-shirts and more) with honest, human values built in. So when you buy from American Giant, you invest in our values. In an effort to elevate the brand visuals to feel more premium and current, American Giant and I teamed up to create visual cohesion across all brand touchpoints.Working with their creative leader we looked deeper into where American Giant stands in the fashion realm and how they present next to their competitors. We also analyzed current American Giant brand elements that are working as well as their core values and target customers to better inform the visual language. A large part of American Giants personality leans into the heritage and American made aspect of their product. To retain this we selected a color palette inspired by the American flag, using a deep navy, cream and vibrant red as accent. We chose typefaces that felt both grounded yet approachable and show similar characteristics to the logo wordmark. American Giant makes clothing that’s durable, not disposable. High quality. Built to last. Straightforward style that endures beyond trends. Unlike most stuff you can buy, it's made to be worn—not end up in a landfill. Show less



Curology

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Senior Graphic Designer

  • Sep 2021 - Jan 2022

  - Create digital and print media ads. - Concept and design packagings for influencer gifting associate with new product launches and campaigns. - Design digital and print media assets for PR events. - Insert cards, stickers, swags, and other print media assets. - Develop templates for business cards, presentations, and other business and marketing assets. - Design on-brand icons and light illustrations. - Light motion graphic designs. - Organic social media design. - Create digital and print media ads. - Concept and design packagings for influencer gifting associate with new product launches and campaigns. - Design digital and print media assets for PR events. - Insert cards, stickers, swags, and other print media assets. - Develop templates for business cards, presentations, and other business and marketing assets. - Design on-brand icons and light illustrations. - Light motion graphic designs. - Organic social media design.



Cora

• United States
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Graphic Designer

  • Nov 2020 - Jan 2022

  Cora is a modern women’s wellness brand creating innovative products to shift the way women perceive and manage their periods, bladder leaks, post-birth recovery, and other natural experiences. Cora approached me wanting to redesign their packaging with the primary goal to better navigate their product lines and increase their shelf presence. Through extensive user testing Cora was able to narrow down a strategy that would best reach their target audience. I was a key player in taking those learnings and applying them to layout design that fit the Cora brand. Show less



7x7 | Metropolitan Media, Inc.

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Graphic Designer

  • Dec 2016 - Nov 2020

  Design media assets for events like invitations, menus and web assets such as banners and promotional ads. Update annual branding guides and media for outreach. Design media assets for events like invitations, menus and web assets such as banners and promotional ads. Update annual branding guides and media for outreach.



MATE the Label

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Graphic Designer

  • Jul 2020 - Aug 2020

  Various freelance work ranging from art direction, motion graphics, editorial layout, email campaigns, digital and print ads, photo editing and production assistant. Various freelance work ranging from art direction, motion graphics, editorial layout, email campaigns, digital and print ads, photo editing and production assistant.



Stitch Fix

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Graphic Designer

  • Nov 2019 - Feb 2020

  Working on the rebrand team I was apart of applying the new design language across platforms both digital and print. Project I worked on included, gift card presentation both digital and print, brand presentation deck, internal office graphics and conference event graphics. Working on the rebrand team I was apart of applying the new design language across platforms both digital and print. Project I worked on included, gift card presentation both digital and print, brand presentation deck, internal office graphics and conference event graphics.



Mission Workshop

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Lead Designer

  • Jan 2017 - Apr 2019

  Concept and execute media assets and campaigns such as website content, display ads and banners, graphics, mailers, and social media assets. Concept and execute print assets and campaigns such as in-store displays and vinyl, woven labels, hang tags, business cards and flyers. Direct and manage photo-shoots: photographer sourcing, model sourcing, styling, e-comm, post-production, and retouching. Concept and execute media assets and campaigns such as website content, display ads and banners, graphics, mailers, and social media assets. Concept and execute print assets and campaigns such as in-store displays and vinyl, woven labels, hang tags, business cards and flyers. Direct and manage photo-shoots: photographer sourcing, model sourcing, styling, e-comm, post-production, and retouching.



Bob Cut Mag

• United States
• Online Audio and Video Media

• Freelance Editorial Designer

  • Oct 2016 - Jun 2018

  Create layouts for top articles to be included in the print magazine. Work directly with editor about design revisions and direction. Create layouts for top articles to be included in the print magazine. Work directly with editor about design revisions and direction.