Sidney G. Griffin Jr.
Vice President, Marketing Communications at Eat. Learn. Play. Foundation- Claim this Profile
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Bio
Larry Green
Sidney is a Marketing visionary and organizational leader who helped evolve the company's marketing presence and impact. Having the opportunity to provide strategy insight and analysis for the Community Marketing platform, it was exciting to lend support as Sidney put 24 Hour Fitness in position to pioneer the community landscape in innovative ways. Sidney is my "first pick" to launch any Marketing effort.
Tony Wells
Sidney is an excellent marketing professional who commands an unique ability to integrate MarCom disciplines. He is a team player, who brings the consumer mindset to every discussion. He has an unbelievable work ethic and desire to win. He's personable and an excellent communicator. His work for our brand during the Beijing Olympic Games had our activation recognized as best in class, and dollar for dollar outperforming the large international brands.
Larry Green
Sidney is a Marketing visionary and organizational leader who helped evolve the company's marketing presence and impact. Having the opportunity to provide strategy insight and analysis for the Community Marketing platform, it was exciting to lend support as Sidney put 24 Hour Fitness in position to pioneer the community landscape in innovative ways. Sidney is my "first pick" to launch any Marketing effort.
Tony Wells
Sidney is an excellent marketing professional who commands an unique ability to integrate MarCom disciplines. He is a team player, who brings the consumer mindset to every discussion. He has an unbelievable work ethic and desire to win. He's personable and an excellent communicator. His work for our brand during the Beijing Olympic Games had our activation recognized as best in class, and dollar for dollar outperforming the large international brands.
Larry Green
Sidney is a Marketing visionary and organizational leader who helped evolve the company's marketing presence and impact. Having the opportunity to provide strategy insight and analysis for the Community Marketing platform, it was exciting to lend support as Sidney put 24 Hour Fitness in position to pioneer the community landscape in innovative ways. Sidney is my "first pick" to launch any Marketing effort.
Tony Wells
Sidney is an excellent marketing professional who commands an unique ability to integrate MarCom disciplines. He is a team player, who brings the consumer mindset to every discussion. He has an unbelievable work ethic and desire to win. He's personable and an excellent communicator. His work for our brand during the Beijing Olympic Games had our activation recognized as best in class, and dollar for dollar outperforming the large international brands.
Larry Green
Sidney is a Marketing visionary and organizational leader who helped evolve the company's marketing presence and impact. Having the opportunity to provide strategy insight and analysis for the Community Marketing platform, it was exciting to lend support as Sidney put 24 Hour Fitness in position to pioneer the community landscape in innovative ways. Sidney is my "first pick" to launch any Marketing effort.
Tony Wells
Sidney is an excellent marketing professional who commands an unique ability to integrate MarCom disciplines. He is a team player, who brings the consumer mindset to every discussion. He has an unbelievable work ethic and desire to win. He's personable and an excellent communicator. His work for our brand during the Beijing Olympic Games had our activation recognized as best in class, and dollar for dollar outperforming the large international brands.
Experience
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Eat. Learn. Play. Foundation
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Vice President, Marketing Communications
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Jan 2021 - Present
Leading marketing and communications for Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation, which is committed to unlocking the amazing potential of every child by fighting to end childhood hunger, ensuring students have access to a quality education, and providing safe places for all children to play and be active. Leading marketing and communications for Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation, which is committed to unlocking the amazing potential of every child by fighting to end childhood hunger, ensuring students have access to a quality education, and providing safe places for all children to play and be active.
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United Way Bay Area
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United States
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Non-profit Organizations
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1 - 100 Employee
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Chief Marketing Officer
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Jan 2018 - Jan 2021
Led brand, marketing communications, creative development and media relations. Drove initiatives to create, develop and implement marketing strategies that drives engagement among donors, advocates, volunteers and corporate partners in communities across the Bay Area. Led brand, marketing communications, creative development and media relations. Drove initiatives to create, develop and implement marketing strategies that drives engagement among donors, advocates, volunteers and corporate partners in communities across the Bay Area.
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Silicon Valley Community Foundation
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Non-profit Organizations
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100 - 200 Employee
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Vice President, Marketing and Communications
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2013 - Jan 2018
Led marketing and communications including branding, collateral development, PR, positioning, advertising and digital and social media for the largest community foundation in the world. ACHIEVEMENTS -- Rebuilt and restructured the marketing department resulting in enhanced quality of work deliverables, operational efficiency and team marketing expertise. -- Transformed corporate brand presence, awareness and reach across key audiences by reimagining all communication touch points (branded magazine, advertising, social media, email, events and various online properties). -- Drove audience growth and engagement via a comprehensive content marketing and storytelling strategy across multiple platforms, which includes a branded magazine, podcast series, videos, audience targeted blogs and e-newsletters. Show less
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24 Hour Fitness
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United States
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Wellness and Fitness Services
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700 & Above Employee
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VP, Community Marketing | VP, Business Development | Sr. Director, Partnership Marketing
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2008 - 2013
Developed and managed a variety of sports, entertainment, corporate, and community based marketing programs and and intiatives. -- Strategic Partnerships: Developed integrated marketing and value-add partnership programs for a variety of lifestyle, sports and entertainment brands. Negotiated and managed the execution of all strategic marketing partner contracts. -- Community-Based Corporate Marketing: Led these marketing initiatives including the management, administration, execution and development of integrated outreach programs. -- New Business Development: Led the overall business performance and administration of the Corporate and Healthcare business channels while driving P&L revenue and profitability targets for the Fitness and Business Development Division. Show less
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San Francisco 49ers
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United States
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Spectator Sports
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500 - 600 Employee
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Director, Community Relations
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2006 - 2008
Directed the development, implementation, and administration of the team’s Community Relations programs. Directed the development, implementation, and administration of the team’s Community Relations programs.
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Visa
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Group Director, Marketing Communications | Group Manager, Marketing Services
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2002 - 2006
Promoted to lead B2C marketing programs for Visa Commercial card products after having successfully driven B2 and B2B loyalty marketing programs for prepaid, small business card products. Promoted to lead B2C marketing programs for Visa Commercial card products after having successfully driven B2 and B2B loyalty marketing programs for prepaid, small business card products.
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Palm, Inc.
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Computer Hardware Manufacturing
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Group Manager, Marketing Communications | Manager, Global Partner Marketing Programs
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1999 - 2002
Developed and executed global outbound marketing communications program and events for PalmSource software and Palm OS licensee products. Developed and executed global outbound marketing communications program and events for PalmSource software and Palm OS licensee products.
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SGI
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United States
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Computer Hardware
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500 - 600 Employee
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Program Manager, University Relations | Regional Marketing Manager
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1995 - 1999
Managed corporate University Relations Programs from creation of strategy and vision to execution. Initially, served as a field-marketing liaison between regional field sales and corporate for the global Business Development group. Managed corporate University Relations Programs from creation of strategy and vision to execution. Initially, served as a field-marketing liaison between regional field sales and corporate for the global Business Development group.
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Education
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San Jose State University
Bachelor of Arts, Speech-Communication -
Washington High School
High School Diploma
Community
