Experience

HeraldPR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Dec 2022 - Present

  • Responsible for managing client accounts and assisting with public relations campaigns.• Built and curated extensive media lists utilizing MuckRack and Cision, encompassing diverse industries.• Developed compelling media materials, such as press releases and pitch letters, to effectively communicate client messaging.• Managed the coordination and scheduling of client interactions with journalists, facilitating seamless communication.• Successfully secured prominent media placements for clients in renowned outlets, including the Wall Street Journal, FOXNews, CNN, Yahoo!, Daily Mail, and other esteemed publications.• Implemented efficient systems to organize and maintain a comprehensive record of press hits, ensuring accurate tracking ofmedia coverage. Show less

• Public Relations Intern

  • Jun 2022 - Dec 2022



The University of Alabama

• Higher Education
• 700 & Above Employee

• Marketing and Public Relation Intern

  • Jan 2022 - May 2023

  • Orchestrated and executed a comprehensive social media calendar and strategic communication plan for UA's Graduate School across prominent platforms, including Instagram, Facebook, Twitter, and LinkedIn (@uagraduateschool). • Developed the creation of visually compelling digital signage, engaging social media graphics, and persuasive college advertisements to effectively promote the Graduate School's initiatives. • Achieved a remarkable 95% increase in interactions through expanded reach and enhanced engagement compared to previous content. Show less



College of Media & Communication, Texas Tech University

• United States
• Higher Education
• 1 - 100 Employee

• Program Marketing and Outreach Intern

  • Jan 2021 - May 2021

  • Collaborated on a comprehensive brand revitalization initiative to significantly enhance program awareness. • Partnered closely with the Graduate Dean to enrich the program's website by incorporating new and compelling content. • Played a key role in content creation efforts, crafting engaging materials to effectively promote awareness of the graduate program. • Developed multiple dynamic marketing flyers for the graduate school, effectively increasing awareness and engagement. • Collaborated on a comprehensive brand revitalization initiative to significantly enhance program awareness. • Partnered closely with the Graduate Dean to enrich the program's website by incorporating new and compelling content. • Played a key role in content creation efforts, crafting engaging materials to effectively promote awareness of the graduate program. • Developed multiple dynamic marketing flyers for the graduate school, effectively increasing awareness and engagement.