Experience

FreeS Fund 峰瑞资本

• China
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Digital Marketing Intern

  • Feb 2023 - Present

  Participate in the investment analysis of food and health care, beauty care, corporate services and Participated in more than 20 founder interviews, made more than 20 project approval PPT, and successfully assisted in investing in 2 cutting-edge consumer brands. Sorted out 20+ issues of weekly reports on consumer brands, enterprise services and education markets, and dismantled the core contents of 10+ IPO prospectus such as Qbit. Participate in the investment analysis of food and health care, beauty care, corporate services and Participated in more than 20 founder interviews, made more than 20 project approval PPT, and successfully assisted in investing in 2 cutting-edge consumer brands. Sorted out 20+ issues of weekly reports on consumer brands, enterprise services and education markets, and dismantled the core contents of 10+ IPO prospectus such as Qbit.



Xiaohongshu

• China
• Technology, Information and Internet
• 400 - 500 Employee

• Advertising Intern

  • Mar 2021 - Jul 2021

  Analyze campaign performance data using Excel and Google Analytics to identify areas for improvement and make recommendations to the beauty AD team. Conducted market research and analysis on consumer behavior and preferences in the beauty and fashion industries, contributing to the development of targeted advertising campaigns. Utilized data visualization tools such as Tableau to create interactive dashboards and reports for the advertising team, improving data analysis efficiency and accuracy. Assist L 'Oreal Paris, Skinceuticals, Innisfree brand advertising and highlight the effectiveness of advertising, sales increased by 30%, brand awareness increased by 15%. Show less



Sina Weibo

• China
• Online Audio and Video Media
• 1 - 100 Employee

• Project Management Intern

  • Aug 2020 - Nov 2020

  Increased the exposure of the Oasis project by 11.7% by holistically monitoring the progress of each group and analyzing their output. Assisted to revise the H5 page in the WeChat friends circle which increased the call volume by 16%; increased the effective time by 15.9% by adding the red envelope incentive measure on the video community recommended page. Analyzed the weekly reports of 6 projects, especially focusing on managerial problems, to propose suggestions to advance project progress. Show less



Qunxiang

• Hangzhou, Zhejiang, China

• Digital Marketing Intern

  • Jun 2020 - Aug 2020

  Tracked the statistics of several traffic terminals such as Byte, WeChat, Taobao, etc., and provided data analytical results for creating weekly online event strategies. Produced daily briefing of the e-commerce industry on the public account that created an overall 10,000 views. Maintain 3 related communities, daily topic triggered user discussion, collect user feedback and summary, think and put forward more than 10 product optimization suggestions. Organized offline meetings with over 1,500 participants. Show less



Shanghai Hanlin College

• Shanghai, China

• Digital Marketing Intern

  • Jun 2019 - Sep 2019

  Engaged in online platform management including posting original articles and industry research reports The total number of browsing exceeded 10,000, with a daily browsing increase of 20%; promoted the sales volume increase by 10,000 RMB. Analyzed the relevant data of the official account and continuously optimized the content quality. During the operation of the official account, the number of fans increased steadily, and the open rate of content exceeded 8.7% and the close rate decreased by 60%. Show less