Web Design & Development Exec.

• Feb 2022 - Present

Digital Marketing Executive

• Sep 2021 - Feb 2022

• Web Design & Development • Technical SEO audits on clients' websites & resolving all SEO related issues & errors • On-Page SEO & Off- Page SEO • Google Ads • Web design • SEO Copy writing - optimising clients website pages with 'search engine friendly copy • Management & maintenance of large eCommerce websites on CMS such as Woo Commerce, Shopify, Big Commerce etc. • Google Analytics and Google Search Console configuration • Creating in-house & client reports showing… Show more • Web Design & Development • Technical SEO audits on clients' websites & resolving all SEO related issues & errors • On-Page SEO & Off- Page SEO • Google Ads • Web design • SEO Copy writing - optimising clients website pages with 'search engine friendly copy • Management & maintenance of large eCommerce websites on CMS such as Woo Commerce, Shopify, Big Commerce etc. • Google Analytics and Google Search Console configuration • Creating in-house & client reports showing work done & results achieved Show less • Web Design & Development • Technical SEO audits on clients' websites & resolving all SEO related issues & errors • On-Page SEO & Off- Page SEO • Google Ads • Web design • SEO Copy writing - optimising clients website pages with 'search engine friendly copy • Management & maintenance of large eCommerce websites on CMS such as Woo Commerce, Shopify, Big Commerce etc. • Google Analytics and Google Search Console configuration • Creating in-house & client reports showing… Show more • Web Design & Development • Technical SEO audits on clients' websites & resolving all SEO related issues & errors • On-Page SEO & Off- Page SEO • Google Ads • Web design • SEO Copy writing - optimising clients website pages with 'search engine friendly copy • Management & maintenance of large eCommerce websites on CMS such as Woo Commerce, Shopify, Big Commerce etc. • Google Analytics and Google Search Console configuration • Creating in-house & client reports showing work done & results achieved Show less

Digital Marketing Consultant

• Dec 2020 - Dec 2021

Clinical trials patient recruitment solution firm, USA. • Website SEO audit, keyword research and content creation along with website UI optimization for seamless user experience & search engine ranking (https://www.clinterface.com/) • Social media marketing strategy for increasing B2B engagement with stakeholders: Achieved a CTR of 1click per USD spent. • A/B testing for email marketing campaign using Mailchimp to attain 50% open rate. • Set up Google Ads account with keyword… Show more Clinical trials patient recruitment solution firm, USA. • Website SEO audit, keyword research and content creation along with website UI optimization for seamless user experience & search engine ranking (https://www.clinterface.com/) • Social media marketing strategy for increasing B2B engagement with stakeholders: Achieved a CTR of 1click per USD spent. • A/B testing for email marketing campaign using Mailchimp to attain 50% open rate. • Set up Google Ads account with keyword research for healthcare space, achieving 6% CTR in branding campaign & 11% conversion rate Show less Clinical trials patient recruitment solution firm, USA. • Website SEO audit, keyword research and content creation along with website UI optimization for seamless user experience & search engine ranking (https://www.clinterface.com/) • Social media marketing strategy for increasing B2B engagement with stakeholders: Achieved a CTR of 1click per USD spent. • A/B testing for email marketing campaign using Mailchimp to attain 50% open rate. • Set up Google Ads account with keyword… Show more Clinical trials patient recruitment solution firm, USA. • Website SEO audit, keyword research and content creation along with website UI optimization for seamless user experience & search engine ranking (https://www.clinterface.com/) • Social media marketing strategy for increasing B2B engagement with stakeholders: Achieved a CTR of 1click per USD spent. • A/B testing for email marketing campaign using Mailchimp to attain 50% open rate. • Set up Google Ads account with keyword research for healthcare space, achieving 6% CTR in branding campaign & 11% conversion rate Show less

Research Assistant

• Jun 2021 - Sep 2021

Artificial Intelligence based tool for detecting greenwashing, Ireland. • Redesigned WordPress website (https://www.greenwatch.ai/) • Conducted SEO audit, keyword research along with website UI optimization for seamless user experience & search engine ranking • Wrote 2 SEO optimized blogs of 800 words each for creating pillar posts • Linkedin marketing strategy to increase website traffic Artificial Intelligence based tool for detecting greenwashing, Ireland. • Redesigned WordPress website (https://www.greenwatch.ai/) • Conducted SEO audit, keyword research along with website UI optimization for seamless user experience & search engine ranking • Wrote 2 SEO optimized blogs of 800 words each for creating pillar posts • Linkedin marketing strategy to increase website traffic

Digital Marketing Consultant

• Mar 2021 - Jul 2021

• Designed mobile optimized Wordpress website along with keyword research with a focus on SEO • Analysed 10 local competitors and found 500 relevant backlinking prospects for outreach • Set up Google Ads account and handled a budget of €1000/month; conducted keyword research, set up conversion tracking & optimized separate landing pages for mobile & desktop; gained and maintained 8% conversion rate, 6% CTR for lead generation campaign and a stunning RAOS of 10 • Competitor analysis for… Show more • Designed mobile optimized Wordpress website along with keyword research with a focus on SEO • Analysed 10 local competitors and found 500 relevant backlinking prospects for outreach • Set up Google Ads account and handled a budget of €1000/month; conducted keyword research, set up conversion tracking & optimized separate landing pages for mobile & desktop; gained and maintained 8% conversion rate, 6% CTR for lead generation campaign and a stunning RAOS of 10 • Competitor analysis for google ads for keywords and ad copies that work best for the set location for lead generation. Show less • Designed mobile optimized Wordpress website along with keyword research with a focus on SEO • Analysed 10 local competitors and found 500 relevant backlinking prospects for outreach • Set up Google Ads account and handled a budget of €1000/month; conducted keyword research, set up conversion tracking & optimized separate landing pages for mobile & desktop; gained and maintained 8% conversion rate, 6% CTR for lead generation campaign and a stunning RAOS of 10 • Competitor analysis for… Show more • Designed mobile optimized Wordpress website along with keyword research with a focus on SEO • Analysed 10 local competitors and found 500 relevant backlinking prospects for outreach • Set up Google Ads account and handled a budget of €1000/month; conducted keyword research, set up conversion tracking & optimized separate landing pages for mobile & desktop; gained and maintained 8% conversion rate, 6% CTR for lead generation campaign and a stunning RAOS of 10 • Competitor analysis for google ads for keywords and ad copies that work best for the set location for lead generation. Show less

Digital Marketing Consultant

• Feb 2021 - Jun 2021

App based house renting platform (startup), India - Designed wordpress.com website (https://flatmatch.in/) focusing on App installs as the main call to action. - Social media strategy for organic engagement and driving traffic to android app store for more app installs. Used Facebook ads to drive traffic to android app store and gained 1000 app installs in 2 months. - Content writing for 2 blogs with keyword research for SEO. App based house renting platform (startup), India - Designed wordpress.com website (https://flatmatch.in/) focusing on App installs as the main call to action. - Social media strategy for organic engagement and driving traffic to android app store for more app installs. Used Facebook ads to drive traffic to android app store and gained 1000 app installs in 2 months. - Content writing for 2 blogs with keyword research for SEO.

Digital Marketing Consultant

• Feb 2021 - May 2021

Roof repair company, Dublin, Ireland. • Conducted SEO audit for website and resolved multiple issues regarding missing meta descriptions, alt attributes for images, missing title tags & content duplication • Analysed top 6 competitors with respect to their keyword strategy & backlinks and created a content & outreach strategy and improved Google ranking for 7 main keywords in top 10 • Backlink building campaign management using SEMrush to increase traffic and site domain authority:… Show more Roof repair company, Dublin, Ireland. • Conducted SEO audit for website and resolved multiple issues regarding missing meta descriptions, alt attributes for images, missing title tags & content duplication • Analysed top 6 competitors with respect to their keyword strategy & backlinks and created a content & outreach strategy and improved Google ranking for 7 main keywords in top 10 • Backlink building campaign management using SEMrush to increase traffic and site domain authority: brought 200 backlinks (DA 20 – 60), increased website traffic from 25 to 370+/day Show less Roof repair company, Dublin, Ireland. • Conducted SEO audit for website and resolved multiple issues regarding missing meta descriptions, alt attributes for images, missing title tags & content duplication • Analysed top 6 competitors with respect to their keyword strategy & backlinks and created a content & outreach strategy and improved Google ranking for 7 main keywords in top 10 • Backlink building campaign management using SEMrush to increase traffic and site domain authority:… Show more Roof repair company, Dublin, Ireland. • Conducted SEO audit for website and resolved multiple issues regarding missing meta descriptions, alt attributes for images, missing title tags & content duplication • Analysed top 6 competitors with respect to their keyword strategy & backlinks and created a content & outreach strategy and improved Google ranking for 7 main keywords in top 10 • Backlink building campaign management using SEMrush to increase traffic and site domain authority: brought 200 backlinks (DA 20 – 60), increased website traffic from 25 to 370+/day Show less

Search Engine Optimization Consultant

• Jan 2021 - Feb 2021

Barber shop chain, Ireland. - Audited new website and collaborated with UI/UX designer to analyse and optimise it for a better customer experience. Added relevant popups of the products increasing sale by 3%. - Conducted keyword research using SEMrush and proposed 30 essential keywords for on-page SEO Barber shop chain, Ireland. - Audited new website and collaborated with UI/UX designer to analyse and optimise it for a better customer experience. Added relevant popups of the products increasing sale by 3%. - Conducted keyword research using SEMrush and proposed 30 essential keywords for on-page SEO

Digital Marketing Intern

• Oct 2020 - Jan 2021

Digital marketing and design company, India. • Audited website using Ahref and Screaming frog SEO spider. • Optimized blog posts content by conducting keyword research. • Mapped content marketing strategy to increase website traffic from social media. Digital marketing and design company, India. • Audited website using Ahref and Screaming frog SEO spider. • Optimized blog posts content by conducting keyword research. • Mapped content marketing strategy to increase website traffic from social media.

Business Development Associate

• Sep 2019 - Aug 2020

Chemicals manufacturer & trader, India. • Converted 40 high value B2B leads in 6 months for pharmaceutical & textile chemicals via online sales platform, Email marketing & cold calling • Initiated & built pharmaceutical ingredients division & added 8 molecules added to the portfolio - searched for CDMO for mfg on jobwork basis, sourced raw material for the same • Analysed competitors’ portfolio & product pricing strategy for understanding growth potential of certain products in… Show more Chemicals manufacturer & trader, India. • Converted 40 high value B2B leads in 6 months for pharmaceutical & textile chemicals via online sales platform, Email marketing & cold calling • Initiated & built pharmaceutical ingredients division & added 8 molecules added to the portfolio - searched for CDMO for mfg on jobwork basis, sourced raw material for the same • Analysed competitors’ portfolio & product pricing strategy for understanding growth potential of certain products in textile chemical market. • Collaborated & coordinated between purchase, production & logistics teams to ensure smooth functioning of the whole business operation. Show less Chemicals manufacturer & trader, India. • Converted 40 high value B2B leads in 6 months for pharmaceutical & textile chemicals via online sales platform, Email marketing & cold calling • Initiated & built pharmaceutical ingredients division & added 8 molecules added to the portfolio - searched for CDMO for mfg on jobwork basis, sourced raw material for the same • Analysed competitors’ portfolio & product pricing strategy for understanding growth potential of certain products in… Show more Chemicals manufacturer & trader, India. • Converted 40 high value B2B leads in 6 months for pharmaceutical & textile chemicals via online sales platform, Email marketing & cold calling • Initiated & built pharmaceutical ingredients division & added 8 molecules added to the portfolio - searched for CDMO for mfg on jobwork basis, sourced raw material for the same • Analysed competitors’ portfolio & product pricing strategy for understanding growth potential of certain products in textile chemical market. • Collaborated & coordinated between purchase, production & logistics teams to ensure smooth functioning of the whole business operation. Show less

Strategy and Business intelligence

• Feb 2017 - Jun 2019

Pharmaceutical ingredients & Bulk drugs manufacturer, India. • Converted 20 high value B2B leads for various pharmaceutical intermediates per year • Added 14 new products to portfolio & executed marketing strategies for pharmaceutical ingredients. • Coordinated between sales & production department for reporting product pipeline summary to higher management. Pharmaceutical ingredients & Bulk drugs manufacturer, India. • Converted 20 high value B2B leads for various pharmaceutical intermediates per year • Added 14 new products to portfolio & executed marketing strategies for pharmaceutical ingredients. • Coordinated between sales & production department for reporting product pipeline summary to higher management.

Strategic Marketing Manager

• Mar 2015 - Jan 2017

Pharmaceutical ingredients manufacturer, India • Added 10 new products to portfolio for pharmaceutical ingredients and evaluated business potential of existing & new niche product segments by analysing competitors’ data & import-export data • Promoted, evaluated & supervised digital initiative for sales team using salesforce.com • Reviewed merger & acquisition opportunities based on product portfolio and proposed higher management for possible mergers Pharmaceutical ingredients manufacturer, India • Added 10 new products to portfolio for pharmaceutical ingredients and evaluated business potential of existing & new niche product segments by analysing competitors’ data & import-export data • Promoted, evaluated & supervised digital initiative for sales team using salesforce.com • Reviewed merger & acquisition opportunities based on product portfolio and proposed higher management for possible mergers

Management Intern

• May 2014 - Aug 2014

4 months Internship for Launch of a new product in Levothyroxine market Project : Market mapping with respect to customer perspective towards product usage and attitude study. 4 months Internship for Launch of a new product in Levothyroxine market Project : Market mapping with respect to customer perspective towards product usage and attitude study.

Technical Intern

• May 2013 - Jun 2013

Technical internship at Accutest Research Laboratories (I) Pvt. Ltd. for 1 month in Clinical Pharmacology Unit and Bio-Analytical Department which included Bioequivalence studies Technical internship at Accutest Research Laboratories (I) Pvt. Ltd. for 1 month in Clinical Pharmacology Unit and Bio-Analytical Department which included Bioequivalence studies

Management Intern

• May 2011 - Jun 2011

Management internship at ACG Pam Pharmaceutical & allied machinery Co. Pvt. Ltd. for 1 month in HumanResource department. Assignments: 1) Individual Training Needs 2) Individual Development Plan 3) Annual Appraisals Management internship at ACG Pam Pharmaceutical & allied machinery Co. Pvt. Ltd. for 1 month in HumanResource department. Assignments: 1) Individual Training Needs 2) Individual Development Plan 3) Annual Appraisals