Experience

Lighthouse Learning Private Limited

• India
• Education Administration Programs
• 1 - 100 Employee

• Head Of Marketing Business Development

  • Sep 2020 - Present

  Built a team and set up processes and best practices to achieve business goals leading all enrolment activities including digital, on-ground, print, PR and creative communication• Defined the proposition for EuroSchool and BHIS brands by detailed consumer and stakeholder research• Set up a new CRM to track leads and designed the process to manage the entire lead funnel• Initiated and managed the call-center to convert leads and fill the admission pipeline• Managed the digital agency generating 25k leads over the year, while controlling CPL and CPQL• Defined and executed lead-nurturing steps at each stage of the admissions funnel to keep leads engaged• Designed and executed Social Media strategy to build an engaging platform for the brands• Initiated Pre-School Partnerships and incentive scheme for sales team to achieve business goals• Achieved business goals even during pandemic including launch of a new branch with 250 admissions• Established EuroSchool and BHIS among top 5 brands in terms of PR coverage• Training and development of the team to ensure they have clarity on all developments



Jeevandhara

• India

• Marketing Manager



Orchids The International School

• India
• Education Administration Programs
• 700 & Above Employee

• Head Of Marketing

  • Apr 2019 - Aug 2020

  Head-Marketing, leading a team of more than 200 people and responsible for planning and executing marketing initiatives to achieve admission targets across 15 branches of Orchids The International School• Designing incentives programs and deciding admissions targets for the branches• Conducted multiple events like Choota Bheem Carnival, Planetarium, mall events and more• Built a pre-school partnership and incentives program to maximize admissions from pre-schools• Instrumental in designing features of the in-house ERP system for monitoring admissions• Training and development of the team to ensure they have clarity on all developments• Management of the lead funnel from lead generation, qualification at call centre, counselling and conversion to admission



GoCrackIt Pvt. Ltd (An NSRCEL IIMB incubated company)

• COO

  • Oct 2017 - Apr 2019

• GoCrackIt - Towards Successful Careers

  • Dec 2016 - Apr 2019



Fino Payments Bank Ltd

• India
• Financial Services
• 700 & Above Employee

• Senior Marketing Manager

  • Dec 2013 - Feb 2016

  Led the marketing team for launch of Union Bank Money (acquired from Nokia Money). Designed and executed all ATL and BTL activities Pan India for Union Bank Money . Conceptualize and launched the brand Union Bank Money in collaboration with Union Bank of India Led the Marcomm team for end to end planning of launch of Tez Money Transfer Acted as the SPOC for the Path to Progress event with Bloomberg TV covering 6 cities with finale in Mumbai Planning and leading the execution for in-shop branding for Union Bank Money Development of strategy for launch of digital platform for YTS with strategic partnerships for effective launch



Lava International Limited

• India
• Telecommunications
• 700 & Above Employee

• Brand Manager

  • Jun 2011 - Dec 2013

  • Development of TVC for XOLO, LAVA A16 MTV Phone and LAVA M30• Development of multiple campaigns for various models of LAVA• Development of creative for all print campaigns and execution across available avenues• In Program integration across channels for a range of programs • Liaising with PR agencies for management of press conferences & press releases• SPOC for discussion with world’s leading consultancy, Interbrand, for development of Brand Identity for LAVA• Led the team for all on ground activities



Religare Wellness

• India
• Retail
• 1 - 100 Employee

• Head Of Merchandising (FMCG)

  • Jan 2010 - May 2011

  Led the team to manage the purchasing, finalizing promotions, generating display income and maintaining and controlling inventory Pan India and negotiation of margins with FMCG Companies • Negotiating National Trade of Terms agreement with all FMCG companies to finalize the margins to work on• Design growth plans with all FMCG companies aligning internal and external growth targets • Finalizing the assortment of the stores based on the local market dynamics and seasonal factors • Generating revenue by negotiating for in-store displays and exclusive promotions• Sales pattern analysis to order relevant products and ensure availability of correct product at correct store• Prepared and presented Monthly sales performance Pan India to top management



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Apr 2008 - Jul 2009

  Assistant Brand Manager- Markets: Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines and India- Brands: Blue II, Goal II, Nacet II, SuperThin II, Rubie II & PrestoLead a multi-functional team of diverse culture to ensure successful delivery of aims of the business and determining the future priorities.Achievements:* Instrumental in designing Marketing Calendar for India in FY 2008-09; Marketing Calendar for all markets for FY 2009-10* Led the initiatives named Sweepstakes for all Gillette Brands (Fusion, Mach3, Vector and Blue II) across five countries* Acted as the single point of contact for Philippines Gillette Operations