Siddharth Mehrotra
Sr. Consumer Marketing Manager at Coursera- Claim this Profile
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Bio
Harshvijay Amarnath
So this one has been long overdue. Have had a chance and pleasure of having Sid on my team for a good part of 2 years. During this time, what struck me most was how siddharth brought a deep data driven insight approach to Marketing and worked on optimising budgets and costs across the projects he worked. Siddharth focussed on quite a few business driven strategic initiatives that help streamline the performance marketing vertical and helped improve various critical Parameters like Lead to Walk-in and Walk-in to Conversion ratios. His work especially during the launch of flagship Projects like Godrej RKS ad the pan India sustenance marketing intiatives were appreciated across the organisation. Overall a wonderful human being both on the professional and personal front, my best wishes to him on his future endeavours
Puneet Vasavada
I had the privilege of working with Siddharth during his stint at Asian Paints. A thorough professional, Siddharth brings a multitude of skills to the table. I have seen Siddharth evolve over the years - from leading sales teams to achieve stretch targets - to achieving business objectives in individual contributor roles - he has delivered on all possible parameters with an uncompromising approach and a smile on his face. As a leader, he has a unique effortless style of tackling difficult situations while aligning everyone towards common objectives. An avid learner; i have found him always looking to push the boundaries and expand his horizons. Siddharth has contributed immensely to Asian Paints’ strategy in retailing and customer services over the years.
Harshvijay Amarnath
So this one has been long overdue. Have had a chance and pleasure of having Sid on my team for a good part of 2 years. During this time, what struck me most was how siddharth brought a deep data driven insight approach to Marketing and worked on optimising budgets and costs across the projects he worked. Siddharth focussed on quite a few business driven strategic initiatives that help streamline the performance marketing vertical and helped improve various critical Parameters like Lead to Walk-in and Walk-in to Conversion ratios. His work especially during the launch of flagship Projects like Godrej RKS ad the pan India sustenance marketing intiatives were appreciated across the organisation. Overall a wonderful human being both on the professional and personal front, my best wishes to him on his future endeavours
Puneet Vasavada
I had the privilege of working with Siddharth during his stint at Asian Paints. A thorough professional, Siddharth brings a multitude of skills to the table. I have seen Siddharth evolve over the years - from leading sales teams to achieve stretch targets - to achieving business objectives in individual contributor roles - he has delivered on all possible parameters with an uncompromising approach and a smile on his face. As a leader, he has a unique effortless style of tackling difficult situations while aligning everyone towards common objectives. An avid learner; i have found him always looking to push the boundaries and expand his horizons. Siddharth has contributed immensely to Asian Paints’ strategy in retailing and customer services over the years.
Harshvijay Amarnath
So this one has been long overdue. Have had a chance and pleasure of having Sid on my team for a good part of 2 years. During this time, what struck me most was how siddharth brought a deep data driven insight approach to Marketing and worked on optimising budgets and costs across the projects he worked. Siddharth focussed on quite a few business driven strategic initiatives that help streamline the performance marketing vertical and helped improve various critical Parameters like Lead to Walk-in and Walk-in to Conversion ratios. His work especially during the launch of flagship Projects like Godrej RKS ad the pan India sustenance marketing intiatives were appreciated across the organisation. Overall a wonderful human being both on the professional and personal front, my best wishes to him on his future endeavours
Puneet Vasavada
I had the privilege of working with Siddharth during his stint at Asian Paints. A thorough professional, Siddharth brings a multitude of skills to the table. I have seen Siddharth evolve over the years - from leading sales teams to achieve stretch targets - to achieving business objectives in individual contributor roles - he has delivered on all possible parameters with an uncompromising approach and a smile on his face. As a leader, he has a unique effortless style of tackling difficult situations while aligning everyone towards common objectives. An avid learner; i have found him always looking to push the boundaries and expand his horizons. Siddharth has contributed immensely to Asian Paints’ strategy in retailing and customer services over the years.
Harshvijay Amarnath
So this one has been long overdue. Have had a chance and pleasure of having Sid on my team for a good part of 2 years. During this time, what struck me most was how siddharth brought a deep data driven insight approach to Marketing and worked on optimising budgets and costs across the projects he worked. Siddharth focussed on quite a few business driven strategic initiatives that help streamline the performance marketing vertical and helped improve various critical Parameters like Lead to Walk-in and Walk-in to Conversion ratios. His work especially during the launch of flagship Projects like Godrej RKS ad the pan India sustenance marketing intiatives were appreciated across the organisation. Overall a wonderful human being both on the professional and personal front, my best wishes to him on his future endeavours
Puneet Vasavada
I had the privilege of working with Siddharth during his stint at Asian Paints. A thorough professional, Siddharth brings a multitude of skills to the table. I have seen Siddharth evolve over the years - from leading sales teams to achieve stretch targets - to achieving business objectives in individual contributor roles - he has delivered on all possible parameters with an uncompromising approach and a smile on his face. As a leader, he has a unique effortless style of tackling difficult situations while aligning everyone towards common objectives. An avid learner; i have found him always looking to push the boundaries and expand his horizons. Siddharth has contributed immensely to Asian Paints’ strategy in retailing and customer services over the years.
Credentials
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Fundamentals of Digital Marketing
GoogleApr, 2021- Nov, 2024 -
Introduction to Marketing
Wharton OnlineApr, 2020- Nov, 2024 -
Marketing Foundations: The Marketing Funnel
LinkedInApr, 2020- Nov, 2024 -
Online Marketing Foundations
LinkedInApr, 2020- Nov, 2024 -
Strategic Thinking
LinkedInApr, 2020- Nov, 2024 -
Marketing Tools: Digital Marketing
LinkedInMar, 2020- Nov, 2024 -
Capstone Business Simulation Program
Capsim Management Simulations, Inc.Jan, 2015- Nov, 2024 -
Persuading Others and Delegating
Harvard Business Publishing Corporate LearningOct, 2014- Nov, 2024 -
Presentation Skills and Developing Employees
Harvard Business Publishing Corporate LearningOct, 2014- Nov, 2024 -
Decision Making and Business Case Development
Harvard Business Publishing Corporate LearningJul, 2014- Nov, 2024 -
Google Ads Display Certification
GoogleMay, 2021- Nov, 2024
Experience
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Coursera
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United States
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E-Learning Providers
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700 & Above Employee
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Sr. Consumer Marketing Manager
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Mar 2023 - Present
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Sr. Certificate Marketing Manager
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Jul 2021 - Mar 2023
•Managing marketing partnership with industry partners; devising Go-to- Market strategy, marketing planning, defining and tracking performance metrics for partner products at Coursera•Building new revenue streams; leading account level strategies for onboarding new industry partners to jointly develop products with Coursera •Leading new product development and launch, campaign communication and media planning.
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BTC - Business Technology Club @ Schulich School of Business
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Canada
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Information Technology & Services
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1 - 100 Employee
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Director, Marketing and Strategy
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May 2021 - Apr 2022
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Godrej Properties Limited
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India
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Real Estate
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700 & Above Employee
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Deputy General Manager Marketing
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May 2019 - Jul 2021
•Led the development and execution of go to market strategies for Mumbai Metropolitan Region at Godrej Properties- India’s largest real estate developer. Responsibilities included brand positioning, digital marketing, media planning, brand communication for product brands. •Led the digital transformation of the customer journey ensuring success during pandemic, by adapting the Mobile First- Digital First marketing approach. •Responsible for building efficiencies in the sales funnel by integrating tech, process restructuring, training and development initiatives. •Led customer acquisition initiatives by exploring and nurturing new business channels.
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Asian Paints
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India
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Manufacturing
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700 & Above Employee
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Sr. Brand Manager Retailing
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Aug 2017 - May 2019
•Led the AP Homes brand- a chain of multi-category home décor retail stores by Asian Paints- India’s largest paint company with a group turnover of 2.9 billion USD.•Worked with the best-in-class technology and retail design companies to build innovative consumer experiences.•Spearheaded the feasibility analysis, planning & execution, brand collaborations, customer servicing and new product launch for AP Homes stores pan India.•Delivered RoI and business targets by leading a diverse team of 45 members spread pan India.
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Area Manager Home Solutions
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Apr 2015 - Aug 2017
•Headed the P&L management including managing customer services, business development for the Mumbai sales unit•Led consumer acquisition and retention strategies through digital and conventional media marketing and hyperlocal activations.•Successfully established fully mechanised painting services- a first by any paint company in India.•Launched new services and products ensuring high NPS score throughout the tenure.•Trained, developed the sales and service delivery team of 200+ employees, delivery partners.
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Area Sales Executive- Services
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Jan 2014 - Apr 2015
•Headed the dedicated business and service channel for Architects and Interior designers.•Developed and nurtured engagement with the AID community by offering customized product services and tech enablement of the design firms.•Successfully launched new products and services exclusively created for the design firms.
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Area Sales Executive Project Sales
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Jan 2013 - Jan 2014
•Led B2B/corporate sales for Eastern India geographies- Jharkhand, Odisha, Bihar.•Headed market development initiatives like seeding mechanized painting, on-site technical support, training and development for increasing the brand market share.•Led engagement across stakeholders- large business accounts, dealer network, channel partners, architects and interior designers.
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Executive Trainee - Retail Sales
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May 2012 - Dec 2012
•Managed a network of 100+ retail dealers for Varanasi and upcountry markets.•Led team management, trade schemes roll out and launch of new products in the geography.
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Lal Bahadur Shastri Institute of Management
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India
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Higher Education
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100 - 200 Employee
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Alumni Relations Coordinator
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Mar 2011 - Mar 2012
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Summer Intern
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Apr 2011 - Jun 2011
•Led a pilot project for evaluating the impact of visual merchandizing on different categories of retail stores. •Tested store category specific merchandising techniques for making the recommendations to the top management. •Led a pilot project for evaluating the impact of visual merchandizing on different categories of retail stores. •Tested store category specific merchandising techniques for making the recommendations to the top management.
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Education
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2021 - 2022
Schulich School of Business - York University
Master of Business Administration - MBA, Member of Dean's Honour List -
2010 - 2012
Lal Bahadur Shastri Institute of Management
PGDM, Marketing -
2006 - 2010
College Of Technology, G.B.P.U.A&T, Pantnagar
B.Tech, Computer engineering
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