Experience

POKKT

• Singapore
• Advertising Services
• 1 - 100 Employee

• Business Head - Performance

  • Jul 2017 - Present



SVG Media Pvt Ltd

• India
• Internet
• 1 - 100 Employee

• Business Head

  • Nov 2012 - Jun 2017

  Responsible for growth of Brand & Performance revenue properties with P&L management.Planning strategies in order to achieve runaway success in advertising campaigns.Responsible for growth of our flagship In-App Video Ad Platform 'App Jacket' in India and APAC markets.Working closely with sales & publisher teams to scale the Demand & Supply globally.Working with marketing & research teams for audience segmentationDeveloping strategies for media buying and ad placements.Evaluating new opportunities to help clients grow their business.Building and maintaining strong client relationships for mutual benefitsCarry and implement cross-geography learning’s.Strategizing opportunities on network in order to generate additional revenues.



Ozone Media

• Technology, Information and Internet
• 1 - 100 Employee

• AVP - Online + Mobile Sales

  • Jan 2012 - Nov 2012

  Heading Sales Nationally for Online ad network & Mobile revenue properties with P&L managementIntegral role in product strategy, revenue strategy for RI & NRI market .Key role in Publisher management & delivery channels to successfully deliver campaigns for brands . Initiated strategic partnership opportunities like IPL on Mobile & successfully monetized through advertising revenues with good margins . Managed revenue for VAS campaigns from content providers & Operators Worked closely on re-targeting campaigns & worked closely on platforms like AppNexus, Brandscreen & ZEDO.Strategizing opportunities on network in order to generate additional revenues.



Reliance Games

• Computer Games
• 100 - 200 Employee

• GM :- Sales & Business Head for Digital Solutions & Adver Gaming

  • Feb 2007 - Jan 2012

  National Ad Sales for Online ,DTH, Activation & Mobile Responsible for P&L of Digital Solutions , Adver Gaming & Mobile Business Handled several high-priority accounts for Zapak.com like HUL,P&G,Pepsi,Parle,GSK ,Perfetti,UB etc to name few.Responsible for identifying, understanding, gathering and analyzing requirements of the clients and designing suitable packages and digital customization Led team across 4 regions to generate revenue from Digital Solution & Adver Gaming ..Keeping track of industry trends and targeting clients accordingly Conceptualizing customizations for clients by creating games/activation properties.Strategizing advertising opportunities in order to generate additional revenues Chalking out Marketing strategies to ensure maximum reach and hence drive traffic onto the site; planning includes covering TV+ Mobile+ Radio+ OOH+ Online media targeting the TG of the clients Executed successful Digital + Adver Gaming campaigns for more than 40 brands across Online ,Mobile + DTH.



Network18 Media & Investments Limited

• India
• Media Production
• 700 & Above Employee

• Manager - Sales

  • Sep 2005 - Jan 2007

  Responsible for West Region ad sales revenueSourcing business from Corporate clients & Advertising Agencies and from Mumbai, Pune &, Gujrat & Rest of Maharashtra .Involved with programming & innovation teams in order to create customized packages & Sponsorship for clients apart from FCT deals.Managed Group M, Madison, Grey,Lintas,RK Swamy etc Managed to get SME clients on board which never advertised with Network. Responsible for West Region ad sales revenueSourcing business from Corporate clients & Advertising Agencies and from Mumbai, Pune &, Gujrat & Rest of Maharashtra .Involved with programming & innovation teams in order to create customized packages & Sponsorship for clients apart from FCT deals.Managed Group M, Madison, Grey,Lintas,RK Swamy etc Managed to get SME clients on board which never advertised with Network.



Hindustan Times

• India
• Newspaper Publishing
• 700 & Above Employee

• Asst Manager :- Sales

  • Dec 2004 - Sep 2005

  Selling Print space , Online + Mobile – Offering interactive promotional plans through Internet, SMS (Wireless), Print – was part of the Mumbai launch team Handling all Key Categories - Banks, MFs, FIs, Insurance, FMCG Handling all advertising agencies in Mumbai for their clients marketing plan for online and print media Consulting client with NRI products to capture NRI markets To track overall consumers needs, seasonal preferences Selling Print space , Online + Mobile – Offering interactive promotional plans through Internet, SMS (Wireless), Print – was part of the Mumbai launch team Handling all Key Categories - Banks, MFs, FIs, Insurance, FMCG Handling all advertising agencies in Mumbai for their clients marketing plan for online and print media Consulting client with NRI products to capture NRI markets To track overall consumers needs, seasonal preferences



Bennett Coleman and Co. Ltd. (Times Group)

• India
• Newspaper Publishing
• 700 & Above Employee

• Sr Officer - Response Sales

  • Aug 2003 - Dec 2004

  Space selling for Special features &“Bombay Times” - a hyper local newspaper aiming to capture the business all over Mumbai. Competitive mapping of competition .To track/analyze competition. To suggest innovations to clients to use the medium effectively. To manage profitability of the brand. To suggest new columns that will attract advertiser from a particular category. Space selling for Special features &“Bombay Times” - a hyper local newspaper aiming to capture the business all over Mumbai. Competitive mapping of competition .To track/analyze competition. To suggest innovations to clients to use the medium effectively. To manage profitability of the brand. To suggest new columns that will attract advertiser from a particular category.