Experience

CEREX AG

• Switzerland
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Country Head, India

  • Jan 2017 - Present

  CEREX services the breakfast cereal industry and the snack food industry by providing cereal puffing systems, rotary cookers, toasters and high brix coating systems. CEREX also offers consulting and engineering services from integration of single machines up to the engineering of complete factories.CEREX systems and equipment conform to all worldwide food industry standards and codes. Usually CEREX equipment is designed above standard to prevent any alterations during the very long lifetime of our machines. We engineer for your sustainable benefit.From the beginning, CEREX was able to draw on the experience of its staff in operating breakfast cereal factories. Numerous customers have therefore trusted us and asked CEREX to engineer their whole cereal factory turnkey. Initially CEREX only offered this service in Western Europe, its home territory. As time passed by, CEREX has evolved and offers this challenging service in numerous other regions. We are always glad assist you in making your projects reality. CEREX is your partner in the processing of breakfast cereals.



Alcotech Global Solutions

• Director

  • Dec 2016 - Present



C. ILLIES & CO. HANDELSGESELLSCHAFT MBH

• Germany
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Senior Manager

  • Aug 2012 - Dec 2016

  Dynamic and result driven Business Development & Front-end Sales Professional with vast experience of selling Capital equipment/machinery manufacturing and trading industry. Working with a German organization - C. Illies & Co. Reporting directly to the heads of Indian divisions of Food & Beverage Processing, packaging Machineries. Responsible for coordinating the sale & sourcing of technologies varying from Single machines to turnkey Solutions in the segments (Fruits & beverage, Ready to eat, Snacks & confectionery).SUMMARY• 6~ years’ experience in the Capital Equipment (food processing) industry with single machine and turnkey solutions sales, business development, marketing and branding as core activity areas.• Product management and strategic portfolio decision making basis market trends and business forecasts. • Marketing, branding, market gap identification and market intelligence analysis for increased sales.Areas of ExpertiseSales & Marketing Operations  Institutional & B2B Sales  Product Management  Brand Development & Campaign optimization  Functional & Technical Demonstration  Team Monitoring  Customer Relationship Management  Planning, Budgeting & Expense Control  Consultative Style  Financial Acumen Negotiations & Closing



Illies Engineering (India) Pvt ltd.

• Sales Manager

  • 2012 - 2016



WintechTaparia Ltd.

• India
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Sr. Sales Engineer, National & International (Sales & Marketing).

  • Jul 2010 - Jul 2012

  • Sales and marketing of food processing & packaging machineries/projects in India; (Maharashtra, Rajasthan, Delhi, Chennai, Madhya Pradesh regions and Middle East international markets).• Selling and marketing products requiring extensive technical expertise for installation and use, such as Potato chips process system, extruded snack frying system, versatile fryers, data weigh and packaging system. (Major deal closed: a 500kg/hr. potato chip line project deal and 300 kg/hr. Extruded snack line project worth 2.5 Cr. Each)• Organizing, attending and managing India-international trade shows, conferences and initiating sales campaigns to promote products (Food-tech 2010, Mumbai, Pack Plus international, 2011, Delhi, Food Pro, Chennai, 2011, Sweet & Snack Tec, 2011 Mumbai, Ahmadabad).• Customer negotiations and query resolution on products, prices, availability; Demonstrations and trials to explain the operation and use of products. (Self demonstration of banana chip fryer and Winstar frying line).• Developing, presenting, or responding to proposals/offers for product detailing, monitoring competitive product offerings and drafting documents representing technical and commercial aspects of the Products. Designing of sales and marketing promotional materials, brochures, posters, banners, e-catalogues etc. • Leads generation from business directories, web based research and existing client referrals. Frequently visiting potential clients at commercial, industrial, or other establishments. • Web based marketing, managing offers and relevant information, handling direct enquiries by emails or telepresence • Commissioned packaging system and 4 cross feeders’ installations at Parle Bahadurgarh under Sr. Packaging Manager.

• Sales Engineer

  • Jul 2010 - Jul 2012

  • Sales and marketing of food processing & packaging machineries/projects in India; (Maharashtra, Rajasthan, Delhi, Chennai, Madhya Pradesh regions and Middle East international markets).• Selling and marketing products requiring extensive technical expertise for installation and use, such as Potato chips process system, extruded snack frying system, versatile fryers, data weigh and packaging system. (Major deal closed: a 500kg/hr. potato chip line project deal and 300 kg/hr. Extruded snack line project worth 2.5 Cr. Each)• Organizing, attending and managing India-international trade shows, conferences and initiating sales campaigns to promote products (Food-tech 2010, Mumbai, Pack Plus international, 2011, Delhi, Food Pro, Chennai, 2011, Sweet & Snack Tec, 2011 Mumbai, Ahmadabad).• Customer negotiations and query resolution on products, prices, availability; Demonstrations and trials to explain the operation and use of products. (Self demonstration of banana chip fryer and Winstar frying line).• Developing, presenting, or responding to proposals/offers for product detailing, monitoring competitive product offerings and drafting documents representing technical and commercial aspects of the Products. Designing of sales and marketing promotional materials, brochures, posters, banners, e-catalogues etc. • Leads generation from business directories, web based research and existing client referrals. Frequently visiting potential clients at commercial, industrial, or other establishments. • Web based marketing, managing offers and relevant information, handling direct enquiries by emails or telepresence • Commissioned packaging system and 4 cross feeders’ installations at Parle Bahadurgarh under Sr. Packaging Manager.



Parle Biscuit Pvt Ltd

• FORMER TRAINEE

  • Dec 2010 - Jan 2011

  · Voltage commutated chopper circuit development and analysis.· Home automation over internet using microcontroller.· Commissioning and installation of vibratory cross feeders (nos. 4); limited. Key Learning Computer numerical coded machines. Organization Madhya Pradesh Madhya Kshetra Vidyut Vitaran Company ltd. Indore region. Key Learning High tension and low meter lab, transformer. Organization Bharat Heavy Electricals Limited, Bhopal. Key Learning Circuit breakers and switch gears.



Tata Precision Industries

• PROJECT DETAILS

  • Feb 2010 - Mar 2010

  limited.KEY LEARNING : Computer numerical coded machines.ORGANISATION: M.P.P.K.V.V. Company ltd. Indore region.KEY LEARNING : High tension and low meter lab, transformer.ORGANISATION: Bharat Heavy Electricals Limited, Bhopal.KEY LEARNING : Circuit breakers and switch gears.; Minor Project Title : Voltage commutated chopper. Major Project Title : Home Automation over Internet using microcontroller.



Bharat Heavy Electricals Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• FORMER TRAINEE

  • Jun 2009 - Jul 2009



Madhya Pradesh Paschim Kshetra Vidyut Vitaran Company Limited

• India
• Utilities
• 100 - 200 Employee

• FORMER TRAINEE

  • Jul 2008 - Aug 2008