Siddhant Aneja

Co-Founder at Per4mance Guru (Performance Marketing Agency)
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Contact Information
Location
Delhi, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • French Elementary proficiency
  • Punjabi Elementary proficiency

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I worked with Siddhant in 2020- Sid and his team managed the entire marketing process for us. When you are scaling a business, getting high quality leads fast is very important and they played a huge role in helping us reach critical mass. We didn’t have the bandwidth to monitor and optimise all our campaigns on different platforms- Sid and his team swooped in, took charge and executed an incredible marketing funnel that allowed us to reach our customers when they wanted to talk to us the most. Great team, great service.

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Credentials

  • Executive Program In Strategic Digital Marketing
    University of Cambridge
    Mar, 2020
    - Sep, 2024
  • Excel Skills for Business: Intermediate II
    Macquarie University
    Jan, 2019
    - Sep, 2024
  • Excel Skills for Business: Intermediate I
    Macquarie University
    Dec, 2018
    - Sep, 2024
  • Excel Skills for Business: Essentials
    Macquarie University
    Nov, 2018
    - Sep, 2024
  • Digital Marketing
    Udemy

Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Mar 2020 - Present

    • Retail Apparel and Fashion
    • Founder
      • Feb 2019 - Present

      * Launched in February '19 * Greywood is a brand which comprises of unique designs of Leather Wallets for Men.* Latest addition to the family of men's accessories collection under Eternity Inc's umbrella.* Collaborated with WM and launched a gift set collection in Summer'19.

    • India
    • Retail Apparel and Fashion
    • Founder
      • Jan 2017 - Present

      *Leading a Team of 12 people and spearheading operations right from procurement of materi-al,assembling,listing,sale to end consumer.*Successfully launched TimeSmith on Myntra in 2017 - 1 among only 70 Watch Brands in India to be listed. Currently TimeSmith is being sold on International portals of US,Middle East too.*Created a B2B handle to create watches for Private Label Owners in their own brands.* Curated and Created watches for KOOVS.COM under their brand name ‘KOOVS’.

    • India
    • Apparel & Fashion
    • Founder
      • Jul 2016 - Present

      *Founded Watch Me in mid-2016; A low range watch brand for the masses.*Launched ‘MYOW’ (Make Your Own Watch) where customers can wear a new watch every day by using the same Dial with a different Nato Strap; vice versa*Watch Me is one of the Top 10 Sellers in the it’s Category on Major Portals such as Ama-zon,Jabong,Limeroad.* Created a catalogue of 4000+ SKUs in less than 2 years.

    • Founder
      • Oct 2019 - Jun 2020

    • India
    • Retail
    • 1 - 100 Employee
    • Co Founder
      • Oct 2014 - Jul 2016

      *Led a team of ~15 members across business development, sales and marketing and operations.*Created Just-in-Time (JIT) Supply Chain Model taking the assortment to 2000+ designs in less than a year by reducing the fulfillment TAT <24 hours.*Conceptualized, Launched “Try Live”, a one of a kind feature where people could try products virtually on the website, Reduced Cart Abandonment by ~40%*Scaled Business by selling across various offline stores in India such as Ritu Wears, Chunmun Stores, Shoppers Stop etc and selling online on all major portals such as Amazon,Jabong,Flipkart.

    • India
    • Retail
    • 1 - 100 Employee
    • Business Partner
      • Jun 2013 - Oct 2014

      * Spearheaded sales and business development for Kitchenware Business of Swastika Enterprises. * Responsible for Channel Management and Key Account Management.* Responsible for Business Development activities with focus on corporates and Hotels.* Key Role in developing AFH(Away From Home) Business and maintaining relationships with industry* Key role in mentoring and motivating the team in achieving sales target * Instrumental in managing the inventory along with optimum stock level, replacement and regular replenishment at distributor’s level

    • India
    • 1 - 100 Employee
    • Assistant Manager- Business Development and Procurement
      • May 2011 - May 2013

      * Worked as Assistant Manager for retail business of Alliance India Private Limited.* Responsible for managing team of 20 people and all activities related to the store operations like Maximization of Sales and profit, generating and execution of corporate sales for the area.* Responsible for Financial performance of stores, design and improvise efficient Business Processes and strategies.* Assisting in developing and executing marketing plans, both short and long range, to ensure profit growth and expansion of company products / services and representing them to customers * Responsible for managing Vendors all activities related to the product like selection, sourcing and procurement including vendor search, negotiation, setting commercial terms, PO generation and execution

Education

  • Delhi University
    Bachelor's Degree, Business/Commerce, General
    2008 - 2011
  • Salwan public school
    High School, Business/Commerce, General
    1996 - 2008

Community

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