Experience

Taj Foods Australia

• Australia
• Food & Beverages
• 1 - 100 Employee

• Marketing Consultant

  • Apr 2017 - Present

  Taj Foods is a food and beverage company specialising in Basmati Rice and is also the Licensee of Universal Studios' Minions and Dream Works' Kung Fu Panda. It is based in Sydney, Australia. • Marketing Strategy, Brand Associations, Social Media Marketing, Re-positioning, Re-branding and Customer Research are some of the major responsibilities at Taj • Using Illustrator and Photoshop, I’ve filled the shoes of a graphic designer and designed their entire communication creatives for social media as well as packaging of products, on-ground activations, trade shows and other events • My outlook on Taj is creating a fresh new look for the brand and increase its visibility and the top-of-the-mind value Show less



WSP in Australia & New Zealand

• Australia
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing & Communications Adviser

  • Jun 2018 - Feb 2020

  Client Segmentation, Data Management & Market Research: • Championing Client Relationship Management software, Marketo • Data Analytics and Data Visualisation to generate consumer insights to create effective marketing campaigns • Contributor in launching WSP's Global Index research project - 'Tale of Our Cities' • Consumer Insights ambassador for a WSP Initiative - ‘Future Cities’ • Engaging with third parties to create Brand Awareness and Market Research Campaigns Client Segmentation, Data Management & Market Research: • Championing Client Relationship Management software, Marketo • Data Analytics and Data Visualisation to generate consumer insights to create effective marketing campaigns • Contributor in launching WSP's Global Index research project - 'Tale of Our Cities' • Consumer Insights ambassador for a WSP Initiative - ‘Future Cities’ • Engaging with third parties to create Brand Awareness and Market Research Campaigns



QwiQwiQ

• Australia
• Information Technology & Services

• Digital Account Executive

  • Jul 2016 - Nov 2016

  QwiQwiQ is a digital marketing agency based in Fishburners, Sydney, Australia. • Responsibilities included Social Media Marketing, Content Writing, Graphic Design, Competitive Research, Digital Marketing Strategy and Print Promotion for various clients in Sydney • Provided end-to-end solutions by fulfilling the roles for both an Account Manager as well as a Graphic Designer • Responsible for business procurement and generating returns QwiQwiQ is a digital marketing agency based in Fishburners, Sydney, Australia. • Responsibilities included Social Media Marketing, Content Writing, Graphic Design, Competitive Research, Digital Marketing Strategy and Print Promotion for various clients in Sydney • Provided end-to-end solutions by fulfilling the roles for both an Account Manager as well as a Graphic Designer • Responsible for business procurement and generating returns



Falcon Advertisers

• India
• Consumer Services
• 1 - 100 Employee

• Creative Consultant

  • Jun 2014 - Nov 2015

  Brands handled at Falcon Advertisers as a Creative Consultant (June 2014 – December 2015) • Hindalco – Involved in Market understanding and bringing in new insights for majorly the brand’s corporate communication. Led and executed various corporate campaigns and helped design press ads for B2C communication especially during 15th August and 26th January. • Century Textiles and Industries Ltd – Handled and led the premium product launch of Maihar Cement – Century Classic Birla Gold Cement. The campaign involved Market understanding, Competition analysis, Market research, Media planning and Communication strategizing. The launch involved press ads, radio activation, non FCTs, POS elements, etc. • Northern Central Railways (Government) – Pitched and won business for the agency. Work scope involves Awareness and Safety communication to general public, corporate ads and various other government communications. • Northern Eastern Railways (Government)– Pitched and won business for the agency. Work scope involves Awareness and Safety communication to general public, corporate ads and various other government communications. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Oct 2013 - Jun 2014

  At JWT, I've experienced working in different industries by catering to various brands. Brands handled at JWT include:1. Bharti Airtel (India's biggest Telecom company) (July 2011 – June 2014)• Airtel Money - Thoroughly involved in the planning and execution for the campaign as the product champion.- The national launch of the Airtel money campaign (March 2012) was highly successful, as the subscriber base in India grew from 75,000 to 3 million consumers.- The campaign was awarded an Effie Award in December 2012. It also got shortlisted for Abby Awards in April 2013.- Handled BTL communication for the 2nd phase of national launch.• Airtel 4G LTE - Solely handled the pilot launch of airtel 4G LTE in Chandigarh and Pune. The campaign involved Market understanding and Communication strategy.• Airtel Internet (Jo Mera Hai Woh Tera Hai) - Actively handled BTL communication for the campaign.• Tera Mera Friendship Band - Actively involved in digital activation and Out-of-home advertising of the Tera Mera Friendship Band campaign on facebook. It won the award for ‘Best digital campaign’ in the Indian Digital Awards.• Har Friend Zaroori Hai - Solely handled print, BTL, digital and vernaculars across all states in India for the brand campaign.• Airtel Health - Actively involved in the product understanding, market understanding and regional launch of airtel health. The communication included print, BTL and OOH advertising.2. Pepsico (Kurkure - FMCG) - (Jan 2014 – June 2014)• Butter Masti Launch – Actively involved in Product research, Product shoot, Packaging and Commuincation Strategy of the still awaited flavour.• Relaunch Taste campaign - Handled post editing of the main Television commercial featuring Pareeniti Chopra and Kunal Kapoor.3. GreenLam (April 2013)• Worked on the pitch for GreenLam Engineered Wooden Flooring which involved rigorous on-ground research and market understanding. Agency won the account and actively works on this brand. Show less

• Management Trainee

  • Jan 2012 - Oct 2013

• Trainee

  • Jul 2011 - Dec 2011