Experience

WhiteSpace Consulting & Capability Building

• India
• Business Consulting and Services
• 1 - 100 Employee

• Senior Strategy Consultant

  • Nov 2022 - Present

  Mumbai Building Marketing strategy, Brand building Strategy & Market Research



Self-employed

• Pharma Marketing Consultant & Adviser

  • Jan 2022 - Nov 2022

  Mumbai, Maharashtra, India Development of innovative marketing strategy for building Mega brand in the current portfolio and also to identify new molecule ( Non patented) to launch considering strategic fit in the current basket. Team building and control mechanism for better implementation.



Geluk Pharma Pvt Ltd

• Director

  • Sep 2015 - Nov 2022

  Mumbai I along with my partner Mr.Dilip Mehta have launched this company namely Geluk Pharma Pvt Ltd focusing Dermatology & Cosmetology segment initially. We have already tied up with an international company to market Fulvic Acid for the first time in India. Fulvic Acid has application in skin and hair care beside its strong antioxidant property. We have applied with FSSAI for approval as nutraceuticals and Health supplement.



Independent Pharma Consultant (self employed)

• Director

  • Feb 2015 - May 2018

  I was and still engaged in a consulting activity with a Pharma company at Mumbai and interested to be associated with other companies which are facing challenges in bringing desired growth for the organisation.



VHB Life Sciences LImited

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• President

  • Jan 2012 - Jan 2015

  Mumbai Area, India - Headed sales & marketing operation of FIVE divisions of the company beside coordination with PPIC, HR,Distribution and MIS - Five divisions were targeted towards different specialties like Critical care, Neuro & Nephro,Gynec & Peadia, IVF and Oncology - Had three GMs and Two NSMs reporting into me



CACHET PHARMA (ALKEM GROUP)

• India
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• President -Domestic Operation

  • Jul 2010 - Dec 2011

  Mumbai Area, India - Overall responsibility of entire domestic operation - Launched one new SBU focusing critical care segment



BIOCHEM PHARMACEUTICAL INDUSTRIES

• India
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• President

  • Mar 2009 - Jun 2010

  Mumbai Area, India Headed four divisions of the company and sales grew in the 1st year when top management decided to sell the company and subsequently acquired by Zydus.



J.B.CHEMICALS & PHARMACEUTICALS LIMITED

• Marketing Director

  • Mar 2003 - Mar 2009

  Mumbai Area, India I was heading domestic operation and was reporting to CMD. Launched two SBUs focusing Gastro and Pain management segment. Launched Cilacar a new calcium channel blocker for the first time in the country which is now a mega brand of more than 50 cr.



Alkem Laboratories Ltd.

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• President

  • Apr 2001 - Mar 2003

  Mumbai Area, India Took responsibility at a crucial juncture when more than 200 people from all level left the organisation following their leader. Successfully recruited entire team in short span of time and business grew to occupy 12th rank in IMS . Taxim became 95 cr brand from 55 cr. Launched three SBUs in specialty segments namely Cardio-Diabeto, Neuro-Psychiatry and Oncology with SBU head for each unit, which added value in chronic care segment as Alkem at that time had main focus on acute care segment… Show more Took responsibility at a crucial juncture when more than 200 people from all level left the organisation following their leader. Successfully recruited entire team in short span of time and business grew to occupy 12th rank in IMS . Taxim became 95 cr brand from 55 cr. Launched three SBUs in specialty segments namely Cardio-Diabeto, Neuro-Psychiatry and Oncology with SBU head for each unit, which added value in chronic care segment as Alkem at that time had main focus on acute care segment only. Show less



Intas Pharmaceuticals

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Vice President

  • Mar 1998 - Mar 2001

  Ahmedabad Area, India As vice president I was heading Five SBUs of Cardio-Diabeto, Gastro, Neuro-Psychiatric and launched Oncology and Ophthalmology through acquisition. Each SBU was headed by GMs and the company did extremely well and sales grew from 70 cr to 200 cr during this period. Brands like Ciza, Lan30, Amtas , Zen like brands became leader in the category. Launched Hepatitis B vaccine through strategical alliance with Bharat Biotech International Ltd and achieved 10 cr sales in the 1st year. Post earthquake… Show more As vice president I was heading Five SBUs of Cardio-Diabeto, Gastro, Neuro-Psychiatric and launched Oncology and Ophthalmology through acquisition. Each SBU was headed by GMs and the company did extremely well and sales grew from 70 cr to 200 cr during this period. Brands like Ciza, Lan30, Amtas , Zen like brands became leader in the category. Launched Hepatitis B vaccine through strategical alliance with Bharat Biotech International Ltd and achieved 10 cr sales in the 1st year. Post earthquake decided to leave Ahmedabad and joined Alkem at Mumbai. Show less



Biological E. Limited

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• General Manager

  • Feb 1996 - Feb 1998

  Hyderabad Area, India Joined as GM-Sales & Marketing and the sales grew by 50% in the 1st year. Launched entire ranges of pediatric range of vaccines of PMC of France inking strategic alliance with them. Launched Oncology SBU for the company beside Gastrogyl brand which became 10 cr brand in the 1st year of launch.



Dabur Pharmaceuticals ltd

• Sr.Marketing Manager

  • Dec 1988 - Feb 1996

  New Delhi Area, India Initially joined as Branch Sales Manager for East Zone with Kolkata head quarter subsequently was responsible for East and West Zone being based at Kolkata. Then got promotion as Marketing Manager for Pharma and moved to Delhi. Considering performance and learning approach Dr.Anand Burman entrusted the responsibility of launching Paclitaxel developed by Dabur for the 1st time in India forming separate Oncology division for the company.Division did extremely well and Intaxel did 9 cr in the… Show more Initially joined as Branch Sales Manager for East Zone with Kolkata head quarter subsequently was responsible for East and West Zone being based at Kolkata. Then got promotion as Marketing Manager for Pharma and moved to Delhi. Considering performance and learning approach Dr.Anand Burman entrusted the responsibility of launching Paclitaxel developed by Dabur for the 1st time in India forming separate Oncology division for the company.Division did extremely well and Intaxel did 9 cr in the first year of launch. Show less



Gkaxo Laboratories

• Area Sales Manager/Part of Product Management Team

  • Jul 1972 - Dec 1988

  Burdwan, West Bengal Started carrier from MR level and then got promotion as Area Sales Executive . Became best executive of East Zone and then moved to PMT at Mumbai. Worked 4 years in Product Management Team during the period of launch of Phexin,& Zinetac. Before leaving I was working as ASM at Burdwan with the responsibility of districts of West Bengal.