Experience

Mashwire

• Singapore
• Advertising Services
• 1 - 100 Employee

• Senior Integration Specialist

  • Dec 2019 - Present

  Integration Campaign Management (ATL, Online, BTL):• Understanding the consumer journey and consumer behaviour• Identify consumer insights, trends and gaps• Provide Campaign Strategy to meet Objective• Manage Execution & Deliverable Timeliness• Content Planning & Copywriting• Campaign Reporting & Evaluation Social Media Management: • Social Media Strategy• Content Planning• Copywriting• Media Planning and Media BuyingOther Duties:• Account Servicing • Manage Costing• Market & Consumer Behaviour Research• Identifying Trends and Insights• KOL Management• EDM Planning• Article Write-upAccounts managed: Cetaphil, CMLink, Geniebook, Haribo, Hershey's, Far East Organization, Nestlé Infant Nutrition (Nestlé NAN, GERBER, Lactogen), POKKA, Ocean Health, pH Balancer, SMU Admissions, Sunshine Bakeries, Strepsils, Gaviscon, Wildcape Manuka Honey and Wyeth Nutrition.



Halza Pte Ltd

• Advertising Services

• Marketing Research Manager

  • Jul 2018 - Nov 2019

  • Researched and developed marketing content to support monthly health campaigns• Strategised and managed social media to grow brand awareness, engagement and followers• Monitored and analysed social media data (Google Analytics, FB and IG Insights)• Developed and executed digital marketing strategies to meet business growth• Conducted market research on digital healthcare trends and consumer behavior towards health management• Supported on promotional activities and marketing materials for company events



IPPIN PTE. LTD.

• Singapore
• International Trade and Development
• 1 - 100 Employee

• Associate

  • May 2017 - Jul 2018

  • Managed regulatory compliance for the import of Japanese products• Reviewed product labelling and ingredient contents• First point of support for customer queries and customer experience journey mapping• Inventory management between multiple systems for order to cash process• Streamlined inventory workflow and day to day operations• Generated and updated monthly sales report• Coordinated events • Managed regulatory compliance for the import of Japanese products• Reviewed product labelling and ingredient contents• First point of support for customer queries and customer experience journey mapping• Inventory management between multiple systems for order to cash process• Streamlined inventory workflow and day to day operations• Generated and updated monthly sales report• Coordinated events



itBit

• United States
• Financial Services
• 1 - 100 Employee

• Operations Associate (Short Contract)

  • Jun 2017 - Aug 2017

  • Performed virtual currencies (Bitcoin) deposits and withdrawal transactions in the exchange• On-boarded new customers and background credit verification • Point of support for customer queries via Salesforce (CRM system) • Performed virtual currencies (Bitcoin) deposits and withdrawal transactions in the exchange• On-boarded new customers and background credit verification • Point of support for customer queries via Salesforce (CRM system)



Symrise AG

• Germany
• Food and Beverage Manufacturing
• 700 & Above Employee

• Regulatory Affairs Executive

  • Jun 2013 - Mar 2017

  • Managed global key accounts and ensured customer satisfaction on technical queries, documents and questionnaires• Lead on customer questionnaire and document automatization project to improve internal process• Ensured regulatory compliances globally for flavours and food products to customers• Standardized and harmonized global guidelines development both internally and for external customers • Conducted Halal, Regulatory and System Trainings to both new hires and current employees• Responsible for food crisis management and business continuity plan (BCP) for the Regulatory Department• Applied for AVA Free Sale Certificate, Food Export Certificate & Alcohol and Tobacco Tax and Trade Bureau (TTB USA)



F&N Foods

• Singapore
• Food Production
• 200 - 300 Employee

• R&D Technologist (Scientific & Regulatory Affairs)

  • Jun 2011 - May 2013

  • Ensured food compliances and provided recommendations for product labeling and advertisement • Conducted scientific literature search services on products, processes and technologies • Supported new product development and improvement of existing SKUs• Monitored regulatory compliances updates, food market in various countries, and competitor analysis• Managed databases, product guidelines and checklists for expansion to new market • Ensured food compliances and provided recommendations for product labeling and advertisement • Conducted scientific literature search services on products, processes and technologies • Supported new product development and improvement of existing SKUs• Monitored regulatory compliances updates, food market in various countries, and competitor analysis• Managed databases, product guidelines and checklists for expansion to new market