Sian Park
Senior Product Marketing Manager at iCivics- Claim this Profile
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Bio
Sara Ring
Sian stepped in to manage our Northwestern Christian Writers Conference when the previous lead left with just weeks to go before the conference. A million details and communication requirements fell to Sian, and she worked diligently through every issue, maintaining her composure and tracking down a solution or an answer to every new twist and turn. Sian was remarkable in her ability to smoothly step up into a significantly larger role, maintain her professionalism, and communicate effectively with our attendees, faculty members, and volunteers. She was the absolute definition of grace under pressure. Sian was a pleasure to work with on this project, and she would be an outstanding addition to any organization.
Cat Forsgren
Sian is a highly adaptable marketing specialist who was a leader in brand management and innovation while we worked under the umbrella of Northwestern Media. Although on separate teams, our small office and similar goals / campaigns allowed us to work alongside each other on numerous projects over the years where I directly benefited from her expertise in detail management. Her fierce loyalty to the bigger picture and innate ability to champion an organization's brand - both online and in person - makes her an excellent asset to any company.
Sara Ring
Sian stepped in to manage our Northwestern Christian Writers Conference when the previous lead left with just weeks to go before the conference. A million details and communication requirements fell to Sian, and she worked diligently through every issue, maintaining her composure and tracking down a solution or an answer to every new twist and turn. Sian was remarkable in her ability to smoothly step up into a significantly larger role, maintain her professionalism, and communicate effectively with our attendees, faculty members, and volunteers. She was the absolute definition of grace under pressure. Sian was a pleasure to work with on this project, and she would be an outstanding addition to any organization.
Cat Forsgren
Sian is a highly adaptable marketing specialist who was a leader in brand management and innovation while we worked under the umbrella of Northwestern Media. Although on separate teams, our small office and similar goals / campaigns allowed us to work alongside each other on numerous projects over the years where I directly benefited from her expertise in detail management. Her fierce loyalty to the bigger picture and innate ability to champion an organization's brand - both online and in person - makes her an excellent asset to any company.
Sara Ring
Sian stepped in to manage our Northwestern Christian Writers Conference when the previous lead left with just weeks to go before the conference. A million details and communication requirements fell to Sian, and she worked diligently through every issue, maintaining her composure and tracking down a solution or an answer to every new twist and turn. Sian was remarkable in her ability to smoothly step up into a significantly larger role, maintain her professionalism, and communicate effectively with our attendees, faculty members, and volunteers. She was the absolute definition of grace under pressure. Sian was a pleasure to work with on this project, and she would be an outstanding addition to any organization.
Cat Forsgren
Sian is a highly adaptable marketing specialist who was a leader in brand management and innovation while we worked under the umbrella of Northwestern Media. Although on separate teams, our small office and similar goals / campaigns allowed us to work alongside each other on numerous projects over the years where I directly benefited from her expertise in detail management. Her fierce loyalty to the bigger picture and innate ability to champion an organization's brand - both online and in person - makes her an excellent asset to any company.
Sara Ring
Sian stepped in to manage our Northwestern Christian Writers Conference when the previous lead left with just weeks to go before the conference. A million details and communication requirements fell to Sian, and she worked diligently through every issue, maintaining her composure and tracking down a solution or an answer to every new twist and turn. Sian was remarkable in her ability to smoothly step up into a significantly larger role, maintain her professionalism, and communicate effectively with our attendees, faculty members, and volunteers. She was the absolute definition of grace under pressure. Sian was a pleasure to work with on this project, and she would be an outstanding addition to any organization.
Cat Forsgren
Sian is a highly adaptable marketing specialist who was a leader in brand management and innovation while we worked under the umbrella of Northwestern Media. Although on separate teams, our small office and similar goals / campaigns allowed us to work alongside each other on numerous projects over the years where I directly benefited from her expertise in detail management. Her fierce loyalty to the bigger picture and innate ability to champion an organization's brand - both online and in person - makes her an excellent asset to any company.
Experience
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iCivics
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United States
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E-Learning Providers
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1 - 100 Employee
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Senior Product Marketing Manager
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Aug 2022 - Present
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BridgeTower Media
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United States
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Technology, Information and Media
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1 - 100 Employee
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Audience Development Manager
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Jan 2020 - Aug 2022
◦ Innovative brand manager providing oversight of marketing efforts while increasing paid circulation through print and digital marketing efforts for 9 legal news publications. Achieving a 9% increase in new sales from 2020 to 2021 and on target to reach a 6% revenue increase in 2022. • Developed and implemented a lead generated 51 responses, 34 proposals valued at $107K, and 7 closed sales with 126 new subscriptions by utilizing email marketing and print advertising. • Developed concept, draft copy, design, production, and implementation of direct mail pieces resulting in a +19.3% annual increase in digital subscriptions over an 18-month period and enrolling 948 new subscribers in 2020. • Collaborated cross-departmentally with customer service representatives and publishing teams to provide unparalleled customer care to subscribers. • Monitoring campaign performance and overseeing monthly email marketing campaigns from conception to implementation. Regularly performing A/B testing on emails and direct mail efforts for continuous improvement and refinement of campaigns. • Spearheaded strategic digital marketing campaigns to increase webinar registration, award nominations, and event ticket purchases; Increased webinar registrations to an average of 175 registrants per webinar in 2020. Show less
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Associated Clinic of Psychology
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United States
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Mental Health Care
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100 - 200 Employee
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Communications and Marketing Specialist
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Jun 2019 - Jan 2020
• Elevated and fostered stellar company culture by overseeing internal communications and launching a company newsletter. • Developed a customer service training program to be delivered to approximately 75 client-facing employees that furthered brand values and consistency. • Strategic marketing expert leading marketing initiatives, establishing style guidelines, and creating marketing materials targeted for B2B and B2C audiences. • Elevated and fostered stellar company culture by overseeing internal communications and launching a company newsletter. • Developed a customer service training program to be delivered to approximately 75 client-facing employees that furthered brand values and consistency. • Strategic marketing expert leading marketing initiatives, establishing style guidelines, and creating marketing materials targeted for B2B and B2C audiences.
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University of Northwestern — St. Paul
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United States
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Higher Education
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500 - 600 Employee
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Listener Engagement & Brand Manager, Strategic Initiatives Coordinator
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Apr 2018 - Jun 2019
• Trusted advisor serving on the executive team and alongside the General Manager and Program Director leading brand engagement for a platform that reaches 100K+ listeners (+30% over 2-year period) and 49K+ web visitors (+40% over 2-year period) monthly. • Managed and developed brand voice on all channels, platforms, and devices through clear coordination with listener engagement initiatives leading to audience growth and network awareness, driving an average of 300 new name acquisitions monthly and increasing newsletter open rate to 24%. • Identified, planned, and executed campaigns, promotions, and fundraising initiatives by collaborating with fundraising vendors and General Manager to foster and grow donor relationships. • Produced $35K profit through the Northwestern Christian Writers Conference hosting 650 attendees and 30 faculty members. Sold out (1400 tickets) auditorium for 70th anniversary event and increased welcome packet requests over 700% in 1 year through targeted marketing strategies. Show less
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Marketing & Web Content Assistant
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Jun 2013 - Apr 2018
• Increased brand awareness and engagement across all platforms by developing a multi-channel marketing strategy; web traffic/users increased 5.25% on average for 5 consecutive years. • Developed and fostered a ministry partnership program that enabled the execution of the successful “Live Free Challenges” raising $73,5000 by 393 participants logging 20,000 miles walked.• Oversaw marketing initiatives while driving content creation, curation, and daily management of myfaithradio.com to grow social media accounts and leverage online influence and visibility. • Worked from ideation to planning and execution of day-of logistics for the inaugural Northwestern Christian Writers Conference. Show less
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Social Media and Listener Engagement Intern
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Aug 2012 - May 2013
• Assisted in developing, pitching, executing and measuring seasonal promotions. • Developed, executed and measured multiple social media campaigns. • Wrote on-air spots, letters to listeners, and promotional web content. Launched and grew Faith Radio’s Facebook page following by over 1000 people. Designed various print promotional pieces.
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Wedding Sound Technician
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Nov 2011 - Jun 2014
• Set up and run sound for weddings.• Interact with wedding parties, musicians, and pastors.
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Stage Hand Technician
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Aug 2009 - May 2013
Executed stage setup for 800+ events. Coordinated soundboard, lightboard and video screens. Served the needs of bands, speakers and event coordinators. Adapted to frequent last-minute changes while managing priorities and deadlines. Collaborated with team members to creatively solve problems.
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Education
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2009 - 2013
University of Northwestern - St. Paul
Bachelor’s Degree, Public Relations
Community
