Sianna Book

Account Manager at Studio La Plage (SLP)
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Location
Brent, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2022 - Present
    • India
    • IT Services and IT Consulting
    • Marketing Campaigns Manager
      • Aug 2021 - Mar 2022

      Implement campaigns aligned with go to market strategies set in place by the Product Marketing Manager including the use and management of CRM and digital tools.Website development and maintenance on an ongoing basis continuously improving the customer journey and experience.Measuring the impact and effectiveness of all campaigns at a regular cadence; adapting the approach based on learnings.Development of paid media, campaign flighting, budgets, and all aspects of campaign development Show less

    • Customer Engagement Manager
      • Mar 2021 - Aug 2021

    • Marketing Administrator
      • Nov 2020 - Mar 2021

    • South Africa
    • Travel Arrangements
    • 100 - 200 Employee
    • Marketing Project Manager
      • Aug 2016 - Aug 2020

      • Successfully recreated the in-store experience online throughout Covid-19, getting creative through the virtualisation of the brand sales experience• Introduced out-of-the-box customer and team incentives, including in the design of recognisable graphics that modernise the Pentravel brand• Dabbled in recruitment advertising, and transformative approaches to talent acquisition by branding-up recruitment campaigns with brand values• Initiated, implemented and executed new marketing strategies that led to a significant increase in brand market presence • Unified Creative/Project Managers to the marketing vision, including creating new go-to-market solutions for brand-new travel products • Owned the design, vision and insight behind major campaigns, drawing on recognised project methodologies to improve impact and results• Accelerated marketing wins within the conference and event series, responsible for brand-recognised theming and branded print marketing content• The conceptuliser and creator of print advertising, including the Pentravel Magazine, and a copywriter that supports internal communications Show less

    • Marketing Coordinator
      • Sep 2015 - Jul 2016

      • Partnered with Product Developers to load products into the Pentravel website• Managed B2B relations and bring in £20,000 pm in Marketing Budget• Coordinated all behind-the-scenes work for revenue-generating marketing

    • Store Manager
      • Apr 2015 - Aug 2015

      • Coached a 6-strong team of Travel Agents to achieve store KPIs • Optimised the use of in-store marketing and merchandising to drive sales • Exceeded personal sales averages and identified as a growing marketing talent I have had the pleasure of travelling to London, Ireland, Paris, Venice, Amsterdam, Germany, Austria, Switzerland, Seychelles, Ecuador, Chile, The Galapagos Islands, Dubai , Abu Dhabi and Oman and look forward to seeing much more in the future! Below are short videos of trips I have taken with the company that I filmed and edited myself. Show less

    • Travel Consultant
      • Jan 2013 - Mar 2015

Education

  • University of South Africa/Universiteit van Suid-Afrika
    Bachelor of Commerce - BCom, Marketing/Marketing Management, General
    2017 - 2020
  • Boston Business College
    Tourism and Travel Services Management
    2011 - 2013
  • Kingsway High School
    Matric
    2006 - 2010

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