Experience

Visit Wales

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Visit Wales Brexit Transition Manager

  • Jul 2019 - Present

  My role is to enhance the profile, reputation and influence of Wales. Priorities include; building on the unified brand for Wales as a place in which to invest, work, live, visit and study and developing a strong digital led brand through the Wales Digital Gateway project, with a specific emphasis on wales.com as the unifying website.My main tasks include; working on Wales Gateway ‘Welcome’ Branding at key locations, overseeing the International Stakeholder Research project, managing the Wales Destination Marketing campaign, working with a brand agency to improve International Stakeholder Engagement, Project Coordinator and secretariat for the Tourism and Marketing EU Transition Fund, including budget and contract management, ensuring a rigorous approach to procurement, contract management, budget expenditure and forecasting. Show less

• Content Producer

  • Jul 2018 - Present

  I work in the Visit Wales Brand Hub on the production, planning, sourcing and publishing of website content. I am currently working on the migration of the current website to the new Digital Gateway which will streamline content across the Wales brand and showcase the amazing people, places and products of Wales. I work closely with others in the creative hub to ensure web, social and imagery is consistent across our platforms and results in a fantastic experience for our users and businesses. I also provide marketing and editorial support for our major campaigns and events and the 'Year of' annual campaigns. We are currently in the 'Year of the Discovery', celebrating and recognising our wonderful adventures and promoting tourism destinations and services. Show less



Engage for Success

• Civic and Social Organizations
• 1 - 100 Employee

• Virtual Content Team Lead and Wales Group Coordinator (part-time volunteer)

  • Jan 2017 - Present

  I work in the movement within the Core Team: taking ideas for the Engage for Success website forward, developing the Virtual Content Team, enhancing social media presence and co-ordinating the Wales Task and Action Group. My role includes leading and managing a team of volunteers to deliver and comment on new content - curating good practice from across industries for the movement. Developing and implementing digital strategy to increase awareness of the latest employee engagement, leadership, management and HR collateral being released and reaching out to various bodies to ensure links are made where necessary. I seek ways to drive traffic to the website through relevant, topical and fresh employee engagement content being uploaded. I also liaise with the wider engagement community, such as leading consultancies, FTSE organisations, SME’s and CIPD, to curate content to ensure website remains relevant and topical. Engage for Success is a movement committed to the idea that there is a better way to work, a better way to enable personal growth, organisational growth and ultimately growth for Britain by releasing more of the capability and potential of people at work. We provide evidence, case studies and points of view about how employee engagement drives performance and productivity to achieve growth, to make the case for action. We support people in the workplace with practical tools and ideas they need to take action, and we hope to inspire people to get involved in our movement by facilitating access to like minded communities, experts and leaders. Show less



Academi Wales (Welsh Government)

• Website and Social Media Manager

  • Jul 2013 - Jul 2018

  Communication and stakeholder management, including: researching, writing and implementing the Academi Wales Communication Plan to ensure clear and consistent messages, aligned to key management themes and topics, are delivered across relevant channels and to the target audiences, including leaders and mangers, medical professionals, graduates and internal and external stakeholders. Advising Academi Wales Director and the Senior Management Team on the most relevant and appropriate communication to support the development and delivery of key products and projects, including all events, programmes and learning materials. Leading in internal engagement through regular communication meetings and being proactive in working with the wider team to embed culture of positivity, team working and inclusion. Developing and reviewing the Academi Wales Digital Services Strategy and designing, testing and evaluating Academi Wales online learning presence – providing expert insight into the latest digital tools and trends.Branding, publication and design, including: leading on coordination of the production of Academi Wales publications and other branded products using excellent planning and robust guidance to ensure brand integrity, value for money and outputs within expected timescales. Supporting the team to understand, interpret and apply actions to ensure that Academi Wales meets the Welsh Language Standards. Other responsibilities, including: management and content development of the Academi Wales website, including creating new sections of the site, creating and implementing a content schedule and uploading and amending resources, including learning materials, articles, case studies, news and blogs. Providing events management support such as assessing venues, overseeing logistics and collating social media activity. Show less

• New Media Communication Manager

  • Oct 2011 - Jul 2013

  I support learning and development through the use of new communication channels and using innovative tools to deliver learning content. I managed the online transition from PSMW to Academi Wales branding. This included collating all content from our three existing websites and migrating it to our new umbrella site, Academi Wales. This is a 'learning portal' which includes information about our Wales courses and programmes, news, blog and events as well as information and tools to help managers across the Welsh public service improve their leadership skills. I also run our social media channels, such as Twitter, YouTube, Flickr and Soundcloud. To move the brand forward and keep up-to-date with the latest innovations, I research and create learning methods through online tools and interactive content, such as elearning, videos and online books.I also investigated multi-platform learning, through the use of a mobile and tablet friendly website or app to promote learning throughout the Welsh public service. Show less



Office for National Statistics

• United Kingdom
• Government Administration
• 700 & Above Employee

• Lead Communication Officer

  • Dec 2009 - Sep 2011

  As the acting Intranet and Events Manager, I was responsible for the management of intranet redevelopment project, working with IM team and specialist contractor (including consulting experts and users, making decisions on design and usability, writing and auctioning a launch communication strategy).I also managed four main events (including identifying and liaising with venue providers, creating costs documentation, contacting and managing exhibitors and guest speakers, managing promotional materials from design to production and delivery)In my management capacity, I recruited two new members to the team and was responsible for the matrix management of two junior staff.I also designed and delivered intranet news training sessions, including writing a comprehensive manual and workbook. I was responsible for advising staff who were planning to hold events in clarifying their objectives, promotion and planning. Additionally, I shadowed a member of the Intellectual Property Office, advancing my knowledge of press, PR and events and also creating an excellent relationship with their marketing function. Show less

• Communication Officer

  • Jul 2007 - Dec 2009

  As the direct assistant to the Intranet Manager, my main responsibilities included being the main contact point for all intranet inquiries, giving advice and support to all Content Management System (CMS) users, creating and updating style and users guides. I was also the secretariat for monthly Communication Network meetings and a diversity network group. My other duties include working closely with the internal technical support team to help resolve ongoing and ad-hoc service problems, writing, editing and proof-reading the internal magazine, and training and mentoring new members of staff.As an Internal Communications Officer, my main responsibilities included keeping the intranet news site up-to-date; writing articles, editing a variety of copy and proof reading. I also created information databases in Microsoft Excel and analysed the results of internal communications surveys - and presented survey results in an easy to understand and eye-catching format on the Intranet using Paint and Photo Editor.Additionally, I also created and ordered promotional material, such as flyers, posters and roller banners, advised on, wrote and approved web-copy. Show less