Experience

Capital City College Group

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Head of Learner Journey

  • Jan 2021 - Present

  • Deliver school, partner, and agency engagement strategies to enhance reputation and partnership working • Develop a Student Ambassadorial and Alumni Scheme to support stakeholder engagement in the community• To assist in learner transition to promote lifelong relationships with the Group and positive ambassadorial ethos• Develop and implement strategic and operational, integrated marketing plans to meet the objectives of CCCG with significant attention to student recruitment• Develop and deliver stakeholder and influencer engagement strategies and marketing plans for key groups: schools, parents, agencies, partners, local authorities• To lead in the development of a wide range of engaging schools liaison marketing materials, including news releases, social media content, statements, events reports, feature articles, and briefings as well as the production of stakeholder communications activities• Management and development of budgets with relevant cost control mechanisms and consideration of appropriate supplier management• Deliver multi-channel marketing communications• Actively seek opportunities to add value, innovate or achieve cost savings including via sponsorship opportunities• Use analytics effectively to enhance and marketing information systems (statistics, target market information, competitor research, etc.) to facilitate strategic decision making for marcomms and management purposes

• Marketing Manager: Stakeholders and Influencers

  • Apr 2019 - Jan 2021

  • To work closely with the Director of Marketing and the Head of Business Development to develop and successfully deliver stakeholder and influencer engagement strategy and marketing plans for key groups (B2B and influencers).• Manage stakeholder mapping and prepare marketing and communications for stakeholders, responding to stakeholder enquiries where appropriate.• Work collaboratively with other members of the team and provide briefings and support to teams for meetings and projects with stakeholders.• Attend client-facing meetings, collaborative planning workshops and report to Director of Marketing on progress.• Provide input into weekly/monthly reports.• Develop a Student Ambassador Scheme to further stakeholder engagement in the Groupscommunities.• Lead stakeholder communications/engagement projects.• Actively engage with businesses, residents, community groups and the hard to reach includingyoung people.• Deliver multi-channel communications.• Actively seek opportunities to add value, innovate or achieve cost savings including viasponsorship opportunities.• Use analytics effectively to enhance and marketing information systems (statistics, target market information, competitor research etc.) to facilitate strategic decision making for marcomms and management purposes.• To lead in the development of a wide range of engaging stakeholder/influencer marketing materials, including news releases, social media content, statements, events reports, feature articles and briefings as well as the production of stakeholder communications activities.• Support the Director of Marketing in the development of service monitoring and feedback systems and the annual self-assessment review (SAR)



Barnet and Southgate College

• United Kingdom
• Education Administration Programs
• 200 - 300 Employee

• Marketing and Communications Team Leader

  • Mar 2016 - Mar 2019

  • Manage the day to day running of the marketing department - reporting to the Head of Marketing, Communications & Admissions• Deputise for the Head of Marketing, Communications & Admissions in terms of marketing and communications functions where required• Directly line-manage the Schools Liaison and Events Planner• Manage the marketing and communications function, supervise employees work to ensure achievement of the marketing plan’s goals• Plan, implement and evaluate key promotional campaigns• Plan campaigns within budgetary constraints and work within the organisations financial guidelines• Ensure marketing and promotional activities meet the organisations objectives and deadlines• Review and adjust marketing campaigns and strategies as needed in response to analysed data and other feedback• Manage the design, print and distribution of a range of publicity and marketing materials; both on and off-line• Media buying: planning and booking advertisements in digital, print or other media• Working closely with external agencies providing clear project briefs where necessary• Production of or participation in corporate publications such as annual reports• Maintaining detailed records of work and expenditure in relation to all projects and continually analysing costs of all marketing activities• Managing integrated marketing campaigns both for the whole organisation and specific areas of the organisations offer• Coordinating the College’s e-marketing and promotion strategy including social media, email marketing and mobile marketing• Advising staff on suitable marketing tactics to support their projects. Acting as a source of marketing expertise• Advising on and implementing the use of the organisations corporate identity in co-operation with other staff• Analysing competitor and partner activities• Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing activities and objectives



Newham College of Further Education

• United Kingdom
• Education Administration Programs
• 300 - 400 Employee

• Marketing and Communications Officer

  • May 2015 - Mar 2016

  • Manage the day to day running of the marketing department - reporting to the Head of Marketing• Prioritise workload, organise projects and delegate effectively to meet deadlines• Support the development, implementation, monitoring and maintenance of the Marketing and Communication strategy• Manage the design, print and distribution of a wide range of publicity and marketing materials; both on and off-line• Manage and liaise with suppliers including designers, printers and photographers including supplying clear project briefs• Coordinate the College’s e-marketing and promotion strategy including social media, email marketing and mobile marketing• Collate and manage the further and higher education prospectus content from concept to completion• Manage marketing schedules and budget expenditure for all marketing activities• Maintain detailed records of work and expenditure in relation to all events/projects and continually analyse costs of all marketing activities• Book and place advertisements and listings in traditional and new media• Manage integrated marketing campaigns both for the whole College and specific areas of the College’s offer• Compile, implement, analyse and evaluate ad hoc surveys amongst various stakeholders (students, staff etc)• Source and coordinate the production of promotional items• Organise and manage work experience students in the department on an ad hoc basis• Create and manage marketing databases/mailing lists• Overseeing event organisation



Tower Hamlets College

• United Kingdom
• Education Management
• 100 - 200 Employee

• Marketing Coordinator

  • Feb 2015 - May 2015

  • Assist with event organisation• Booking and placing advertisements and listings in traditional and new media• Coordinate digital marketing for College - collating information, writing copy, choosing and editing relevant photos or video• Coordinate social media, email marketing and mobile marketing• Coordinate integrated marketing campaigns both for the whole College and specific areas of the College's offer• Source and coordinate the production of promotional items• Coordinate internal awareness of the College’s marketing activities including notice boards and press cuttings; internal email marketing• Set up and manage marketing databases/mailing lists which can be used for various objectives across the College• Support the Events Coordinator to ensure that all planning and practical arrangements are in place for each event• Maintain detailed and accurate records of work and expenditure in relation to all events and projects• Coordinate internal communication: collecting articles, layout and distributions for the newsletter; collecting news items, formatting for web, upload and maintenance of news on intranet site• Oversee and contribute to the maintenance of the College’s course information on external search engines/databases• Coordinate photo sessions with external photographers• To compile, implement, analyse and evaluate ad hoc surveys amongst various stakeholders (students, staff, prospective students etc.);• Evaluate and do cost analysis of all marketing activities• Organise and manage work experience students in the marketing department on an ad hoc basis• Write press releases and distribute to media contacts• Support the coordination of marketing of Students’ Union activities, including support and development of newsletter with SU Editor• Present marketing activities to internal and external groups• Liaise with the press over communication issues• Proof-read all marketing collateral before it goes to print/email



Haringey Sixth Form College

• United Kingdom
• Education Management
• 1 - 100 Employee

• Marketing & School Liaison Officer

  • Jan 2010 - Feb 2015

  • Event management and co-ordination• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign• Maximise recruitment of new pupil possibilities through the planning, organisation and administration of promotional opportunities, including Open Days• Producing marketing materials including leaflets, posters, flyers, newsletters, e-newsletters• Managing the production of marketing materials which are out sourced• Developing, maintaining and updating the marketing databank of information including digital images• Drafting and distributing press releases and archiving press clippings • Contributing to, and developing, marketing plans and strategies • Ensure internal marketing is in keeping with the Centre’s brand• Develop and implement a social media plan for the Centre• Arranging the effective distribution of marketing materials• Writing and proofreading copy• Monitoring competitor activity• Managing marketing budget• Updating the Centre’s website

• PA to Assistant Principals

  • Apr 2011 - Feb 2012

  • Dealing with incoming email, faxes and post, often corresponding on behalf of the manager• Screening phone calls, enquiries and requests, and handling them when appropriate• Devising and maintaining office systems, including data management and filing• Recording CPD evaluation form information for internal training sessions• Producing documents, briefing papers, reports and presentations• Booking Continuous Professional Development (CPD) courses• Meeting and greeting visitors at all levels of seniority• Keeping an accurate record of the CPD budget• Carrying out research and presenting findings• Liaising with clients, suppliers and other staff• Arranging travel and accommodation• Organising and maintaining diaries• Taking dictation and minutes

• School Liaison and Advice Officer

  • Jan 2010 - Jul 2011

  • Visiting local schools and working with school pupils who may wish to apply to study at the Centre, which includes delivering school assemblies, delivering course information sessions to smaller groups, attending school parent’s evenings and careers events and borough-wide events• Provide advice and guidance for young people in partner schools on the options available at the Centre• Organising school liaison and transition team meetings• Assisting Senior Managers with the organisation of Centre events (e.g. Information mornings, Taster Days, Celebration Evenings, etc.) and to participate in these events as appropriate• Attending meetings with the Marketing Manager and other relevant colleagues, in planning Centre events• Liaising with the MIS Manager to ensure applicants are entered onto the database and their progress to enrolment is captured• Developing contacts with Partner Schools and establishing strong working relationships with relevant staff within the school• Giving presentations to year 11 pupils in schools to promote courses• Developing excellent working relationships with all organisations supporting young people in transition from school to college• Engaging with applicants through every stage of the admissions process, ensuring prospective students feel valued and supported

• Faculty Administrator - Creative Arts, Performing Arts, Media & Music

  • Oct 2008 - Jan 2010

  • Provide general clerical/admin support, e.g. photocopying, filing, faxing, e-mailing, minutes, responding to routine correspondence• Undertake routine administration of Centre lettings and other uses of Centre premises• Maintain manual and computerised records/management information systems• Operate relevant equipment/ICT packages (e.g. word, excel, databases)• Maintain stock and supplies, cataloguing and distributing as required• Undertake general financial administration, e.g. processing orders• Provide general advice and guidance to staff, students and others• Undertake typing, word-processing and other IT-based tasks• Provide loan services to students for books and equipment• Assist in arrangements for Centre trips/events • Assist with student first aid/welfare duties• Maintain and collate students’ reports• Undertake administrative procedures



Axon Publishing

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Office Assistant

  • Mar 2007 - Oct 2008

  • Arranging travel, accommodation and shipments for overseas shoots• Assist office manager to ensure smooth running of the office• Responsible for office security at start & end of day• Booking, logging and tracking all courier requests• Organising client meetings & travel arrangements• Assisting company Directors with daily tasks• Replenishing office supplies and stationery• Reconciling Directors expenses• General office administration• Greeting visitors & clients• Drawing up office plans• Printer maintenance• Creating itinerary’s• Managing phones• Housekeeping