Experience

Conferma Pay

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing

  • Jun 2022 - Present

  Manchester, England, United Kingdom



Vivio

• Head of Marketing

  • Sep 2019 - Jun 2022

  Chester, United Kingdom Responsible for... Overall marketing strategy Annual marketing plans across all marketing channels Planning & execution of targeted acquisition campaigns Management of company website and social media channels Manage & review marketing budgets ensuring ROI and KPIs are met Delivery of end-to-end marketing campaigns to facilitate growth Management of third party supplier relationships Award-submission entries and PR - Created digital marketing strategy that… Show more Responsible for... Overall marketing strategy Annual marketing plans across all marketing channels Planning & execution of targeted acquisition campaigns Management of company website and social media channels Manage & review marketing budgets ensuring ROI and KPIs are met Delivery of end-to-end marketing campaigns to facilitate growth Management of third party supplier relationships Award-submission entries and PR - Created digital marketing strategy that increased YoY web traffic by 120% - Implemented new CRM workflows that supported the growth of the company - Secured PR content within leading industry publications to help boost thought leadership - Created an automated client portal to increase client engagement and improve onboarding - Secured top tier partner marketing status with Virgin/O2 - Won industry leading awards during my tenure including; *Best B2B Dealer 2020 at the Mobile News Awards * Best B2B Reseller 2022 at the Mobile News Awards Show less



Global Travel Group

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • May 2017 - Aug 2019

  Chester, United Kingdom As Marketing Manager I was responsible for all marketing activities both digital and traditional for the group. I also headed up a marketing team of 5 to help support over 350 independent travel agents on a consultancy basis.



Click Consult (Part of Ceuta Group)

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• (SEO) Organic Search Executive

  • Mar 2016 - Apr 2017

  Hooton, Cheshire - Manage technical elements of SEO campaigns. - Produce comprehensive technical SEO audits. - Conduct advanced keyword research and strategy planning. - Continually monitor organic performance for client accounts. - Inform technical, content and outreach strategy. - Plan link-building strategy in order to grow organic performance. - Produce monthly reports to discuss performance with clients. - Produce quarterly strategy documents that prioritise activities that will have… Show more - Manage technical elements of SEO campaigns. - Produce comprehensive technical SEO audits. - Conduct advanced keyword research and strategy planning. - Continually monitor organic performance for client accounts. - Inform technical, content and outreach strategy. - Plan link-building strategy in order to grow organic performance. - Produce monthly reports to discuss performance with clients. - Produce quarterly strategy documents that prioritise activities that will have the greatest impact on organic performance. - Attend sales pitches, client meetings/conference calls with existing and prospective clients. - Attend weekly SEO roundtable meetings with the wider team to discuss industry developments and best practice. Main Tools: Google Analytics Google Search Console Google Adwords – Keyword Planner AWR Majestic SEO Ahrefs Searchmetrics Link Detox Moz – Opensite Explorer SEMRush Screaming Frog Copyscape Clients: Liverpool ONE Kwik Fit Bags.co.uk Demon Tweeks HomeLet Advanced Diesel Engineering (ADE) Simply Academy Show less



Lewis's Home Retail Ltd

• SEO & PPC Executive

  • Jun 2015 - Mar 2016

  Liverpool, United Kingdom



Global Travel Group

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Senior Marketing Executive

  • Jun 2014 - Jun 2015

  Chester, United Kingdom

• Marketing & Advertising Executive

  • 2012 - Jun 2014

  Chester, United Kingdom



De Vere Group

• Hospitality
• 100 - 200 Employee

• Meetings and Events Team Leader

  • Sep 2004 - Nov 2012