Sian Bennett
Marketing Communications Consultant at Conclude- Claim this Profile
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Experience
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Conclude
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Norway
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Software Development
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1 - 100 Employee
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Marketing Communications Consultant
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May 2022 - Present
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Self Employed
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Real Estate
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1 - 100 Employee
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Marketing Communications Consultant
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Jun 2020 - Present
My career has spanned different roles and industries, including music, media, health and finance. I’ve primarily held communication positions and have been fortunate enough to do what I love. Today I describe myself as a Strategist and Storyteller. A more standard explanation would be that I’m a Marketing Generalist with a specialisation in Communication (but I’ve never really liked boxes). Below is where I can help you: – Marketing Communication Strategy – Project Management for Communication – Content Creation Planning – Editing – Email Marketing Strategy – Employer Branding Show less
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Kantox
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Spain
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Financial Services
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100 - 200 Employee
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Head Of Communication
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May 2018 - May 2020
Fast-growing B2B fintech helping companies to automate corporate FX workflow and leverage foreign currencies for growth. I created multilingual content and coordinated activities that supported a range of corporate and B2B needs, including: - Press releases, editorial placement, interview coordination - Award submissions, corporate events and speaking engagements - Blogs, social media content, email marketing and ad copy that converts - Employer branding and talent attraction content - Marketing budget and industry event planning - Marketing collateral for corporate and industry events - Writing, producing or editing whitepapers, guides, reports, brochures and case studies Show less
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Ria Financial
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Financial Services
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1 - 100 Employee
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PR & Communication Director
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Jun 2014 - May 2018
Ria is a subsidiary of Euronet Worldwide, Inc. (Nasdaq: EEFT) and forms part of the money transfer division alongside XE.com and IME. I was responsible for Global Public Relations and Corporate Communication activity. - Budget forecasting and management of Corporate Communication and Trade Marketing expenses - Press Conferences: planning, and execution - Writing and securing approval of press releases for a publicly listed company - Producing fact sheets, case studies, Q&A documents, brochures - Management of agency relationships (in English and Spanish), plus freelancers as required - Editorial placement, including research, writing and editing - Content Marketing: producing multi-lingual content for advertising, editorial and marketing - Primary writer and editor of Corporate Blog (now defunct) - Responsible for LinkedIn account updates - Managed calendar and negotiation of B2B events plus their execution for EMEA & South Asia Show less
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Account Manager
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Oct 2013 - May 2014
Worked with packaging suppliers, primarily in the United Kingdom, Benelux and German markets, assisting them to grow their industry presence. - Oversaw Key Account and Relationship Management. -Generated leads and new business; attended trade shows. - Established strong connections with previously uninterested prospects; identified and managed a new lead which resulted in account win of +£120K for the first year Skills specific: New business development, sales, lead generation, key account management, digital advertising, proposals, presentations, database management and upkeep, reporting, campaign analysis. Show less
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RadioWorks
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Canada
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Telecommunications
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1 - 100 Employee
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Marketing Communication Manager
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Mar 2012 - Oct 2013
RadioWorks is a specialist, independent radio advertising agency based in London. Responsible for marketing and project leading both online and offline B2B group activities, and managing the Marketing Assistant. Skills specific: Project management and delivery, planning and executing events and offsite trade marketing activities; marketing communication; brand communication; content creation (writing, blogging) and sub-editing all external communications; maximising external PR opportunities; CRM management; CMS (Wordpress); email marketing; social media activity across several LinkedIn, Facebook and Twitter accounts. Show less
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Various
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Financial Services
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1 - 100 Employee
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2006 - Feb 2012
Magazine sub-editor working across a range of publications including teen, women's lifestyle, wedding and music categories using InDesign (Mac and PC) examples: RE:MIX magazine, NZ Weddings, Girlfriend, New Idea.
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Apr 2003 - Aug 2011
- Public Relations and Communications Specialist (health and music projects for local and international artists)- Senior Key Account Manager for Samurai Music (now based in Berlin)- Publicist at Festival Mushroom Records and Flying Nun (2 years)- Radio Producer and Reporter for Rampant Media (youth radio show distributed across 22 stations)- The Music Expo, Assistant to the Event Director
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About Health
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Hospital & Health Care
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Marketing Communications Project Manager
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Jun 2007 - Sep 2011
Working alongside the Directors, I was an integral part of the company across a range of business activities including Product Management. Marketing & Advertising: • Creating, executing and managing marketing and advertising campaigns, including direct sales and affiliate marketing for a B2C health company • Sales strategy and planning; new business development and sales support • Writing, briefing and overseeing the development of marketing materials including packaging details, product labels and brochures Digital Communications and Brand Management: • Overseeing the design and delivery of a new logo, website, blog development, and company newsletter • Web content, editing and management • Tracking and leveraging Analytics data • SEO writing and editing; Google AdWords • Updating blog and social media platforms using Wordpress and other CMS programmes Broadcasting: • Media spokesperson, including TV and regular radio interviews to promote the company's flagship product Copywriter: • Copywriting cross-platform campaigns: radio, television, web and print media for the company's health products • Researching and commissioning health and lifestyle articles • Technical research and writing to support product claims, while adhering to strict advertising standards Special Projects: • Technical research and collaboration on the formulation of health products (dietary supplements) Show less
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Johnson & Laird
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New Zealand
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Performing Arts
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1 - 100 Employee
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Voice Artist, TV and Radio Presenter
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May 2003 - Aug 2011
Represented first by Word of Mouth and then Johnson & Laird as a voice-over artist and occasional TV presenter. Represented first by Word of Mouth and then Johnson & Laird as a voice-over artist and occasional TV presenter.
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Radio New Zealand
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New Zealand
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Technology, Information and Internet
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Freelance Reporter
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Apr 2005 - Oct 2007
Researched, arranged and conducted interviews; produced long-form factual radio programmes for national music-based shows The Music Mix, Musical Chairs and Music 101. Researched, arranged and conducted interviews; produced long-form factual radio programmes for national music-based shows The Music Mix, Musical Chairs and Music 101.
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