Sian Smith MCIM
Director Of Business Development at BAS Associates Ltd- Claim this Profile
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Bio
David Cooper
Sian’s a highly skilled Sales & Marketing leader - with a great competence on performance marketing, connected directly to sales pipeline management. Sian’s grasp of the digital marketing function is second-to-none. We worked together during an intense period of functional and cultural change in a business - it was always a pleasure to work with Sian - always able to connect the big picture with what needs to be done.
Gareth Miller
Sian has a comprehensive knowledge of marketing, business strategy and development. She is a real strategic thinker but isn't afraid to get stuck in and 'get stuff done'. Her approach is detailed and accurate and she thinks around problems to find the best solutions to any challenge. Also, importantly, she is an absolute pleasure to work with, bringing good humour and a can-do attitude to any project.
David Cooper
Sian’s a highly skilled Sales & Marketing leader - with a great competence on performance marketing, connected directly to sales pipeline management. Sian’s grasp of the digital marketing function is second-to-none. We worked together during an intense period of functional and cultural change in a business - it was always a pleasure to work with Sian - always able to connect the big picture with what needs to be done.
Gareth Miller
Sian has a comprehensive knowledge of marketing, business strategy and development. She is a real strategic thinker but isn't afraid to get stuck in and 'get stuff done'. Her approach is detailed and accurate and she thinks around problems to find the best solutions to any challenge. Also, importantly, she is an absolute pleasure to work with, bringing good humour and a can-do attitude to any project.
David Cooper
Sian’s a highly skilled Sales & Marketing leader - with a great competence on performance marketing, connected directly to sales pipeline management. Sian’s grasp of the digital marketing function is second-to-none. We worked together during an intense period of functional and cultural change in a business - it was always a pleasure to work with Sian - always able to connect the big picture with what needs to be done.
Gareth Miller
Sian has a comprehensive knowledge of marketing, business strategy and development. She is a real strategic thinker but isn't afraid to get stuck in and 'get stuff done'. Her approach is detailed and accurate and she thinks around problems to find the best solutions to any challenge. Also, importantly, she is an absolute pleasure to work with, bringing good humour and a can-do attitude to any project.
David Cooper
Sian’s a highly skilled Sales & Marketing leader - with a great competence on performance marketing, connected directly to sales pipeline management. Sian’s grasp of the digital marketing function is second-to-none. We worked together during an intense period of functional and cultural change in a business - it was always a pleasure to work with Sian - always able to connect the big picture with what needs to be done.
Gareth Miller
Sian has a comprehensive knowledge of marketing, business strategy and development. She is a real strategic thinker but isn't afraid to get stuck in and 'get stuff done'. Her approach is detailed and accurate and she thinks around problems to find the best solutions to any challenge. Also, importantly, she is an absolute pleasure to work with, bringing good humour and a can-do attitude to any project.
Experience
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BAS Associates Ltd
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United Kingdom
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Accounting
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1 - 100 Employee
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Director Of Business Development
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Dec 2020 - Present
Enabling business growth in partnership with business owners. Services include, but are not limited to the following:Business Recovery Planning - Consider how COVID-19 has impacted your business, identify your biggest risks and opportunities, set clear goals and actions and consolidate what needs to be done into a concise planBusiness Planning - Create a focused business plan designed to support the attainment of clear set goals to deliver systematic growthMarketing Planning - Create a clear strategy with defined goals and actions to ensure effective marketing- led growth whilst improving return on investment (ROI)Succession Planning - Define a plan designed to support the future of your business if an accident was to occur or as part of a 3-5 year exit strategyTo find out more about how we can bring together our expertise to grow your business, book a free discovery meeting here: https://calendly.com/sian-smith/15min
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WP Group
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United Kingdom
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Oil and Gas
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1 - 100 Employee
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Group Business Development Manager - Business Growth, Strategy & Marketing
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May 2016 - Dec 2020
Responsible for deploying all methods of new business growth; strategy development and implementation, digital marketing, telemarketing, pipeline, data profiling & go-to-market offerings whilst ensuring successful development of CRM systems to compliment go-to-market offers. Working with, and managing a team of 16 team members, together we created and successfully delivered end-to-end campaigns and promotions. These activities were focused on ensuring that all WP Group B2B customers and new prospects alike, understand the breadth of the WP Group offer and its capabilities - ultimately leading to targeted and controlled growth.
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B2C Commercial Business Manager - Sales & Marketing Strategy
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Feb 2015 - Apr 2017
I produced and managed all aspects of the B2C Sales & Marketing strategy with full P&L accountability. Persistent in my drive to identify development opportunities and process improvements, I worked to grow the profitability of this part of the business by 25% in 2 years.
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Marketing Sales Development Manager
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Sep 2013 - Apr 2016
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B2C Sales & Marketing Manager
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Sep 2014 - Feb 2015
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Butler Fuels Limited
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United Kingdom
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Oil and Gas
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Sales Specialist
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Sep 2009 - Aug 2013
Defining & implementing sales strategies designed to attract, win and retain customers. Defining & implementing sales strategies designed to attract, win and retain customers.
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Education
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2014 - 2016
Oxford College of Marketing
Certificate in Professional Marketing -
2002 - 2007
The Cottesloe School
A*-C -
2015 - 2015
Totton College
Certificate in Team Leading
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