Siad Awwad
Chief Executive Officer at Vital Food Group- Claim this Profile
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Bio
Sara van Helsdingen
Siad is a true senior Retail professional, knowing the European Retail landscape very well. Siad has the ability to communicate his vision in a crystal clear way, to continuously motivate a big team in turbulent times, to act and deliver against plan and to stay top level while challenging where and if needed the underlying detail. Next to that I know Siad as a very integer person that I sincerely trust, with a core strength in seeing and developing the best in people. Siad, it was an absolute pleasure working with you.
Jesko Breuer
Siad is a well reflected leadership personality. His deep knowledge of the Retail environment and his interest also into the details of the business helped him to analyse the situation at Mexx quickly and to take the right decisions. Although Siad had no experience with the eCommerce business he was always able to ask the right questions and was strongly supportive with his help. What I really enjoyed is his sensibility of leading people. He has the right attitude to build a strong team and was honestly listening to the challenges of his colleagues and subordinates. Even in these tough times Siad was acting fair and was able to build a strong leadership team around him. Siad, please continue this positive development and always listen to your strong stomach feelings. It was an honour for me to work together with you.
Sara van Helsdingen
Siad is a true senior Retail professional, knowing the European Retail landscape very well. Siad has the ability to communicate his vision in a crystal clear way, to continuously motivate a big team in turbulent times, to act and deliver against plan and to stay top level while challenging where and if needed the underlying detail. Next to that I know Siad as a very integer person that I sincerely trust, with a core strength in seeing and developing the best in people. Siad, it was an absolute pleasure working with you.
Jesko Breuer
Siad is a well reflected leadership personality. His deep knowledge of the Retail environment and his interest also into the details of the business helped him to analyse the situation at Mexx quickly and to take the right decisions. Although Siad had no experience with the eCommerce business he was always able to ask the right questions and was strongly supportive with his help. What I really enjoyed is his sensibility of leading people. He has the right attitude to build a strong team and was honestly listening to the challenges of his colleagues and subordinates. Even in these tough times Siad was acting fair and was able to build a strong leadership team around him. Siad, please continue this positive development and always listen to your strong stomach feelings. It was an honour for me to work together with you.
Sara van Helsdingen
Siad is a true senior Retail professional, knowing the European Retail landscape very well. Siad has the ability to communicate his vision in a crystal clear way, to continuously motivate a big team in turbulent times, to act and deliver against plan and to stay top level while challenging where and if needed the underlying detail. Next to that I know Siad as a very integer person that I sincerely trust, with a core strength in seeing and developing the best in people. Siad, it was an absolute pleasure working with you.
Jesko Breuer
Siad is a well reflected leadership personality. His deep knowledge of the Retail environment and his interest also into the details of the business helped him to analyse the situation at Mexx quickly and to take the right decisions. Although Siad had no experience with the eCommerce business he was always able to ask the right questions and was strongly supportive with his help. What I really enjoyed is his sensibility of leading people. He has the right attitude to build a strong team and was honestly listening to the challenges of his colleagues and subordinates. Even in these tough times Siad was acting fair and was able to build a strong leadership team around him. Siad, please continue this positive development and always listen to your strong stomach feelings. It was an honour for me to work together with you.
Sara van Helsdingen
Siad is a true senior Retail professional, knowing the European Retail landscape very well. Siad has the ability to communicate his vision in a crystal clear way, to continuously motivate a big team in turbulent times, to act and deliver against plan and to stay top level while challenging where and if needed the underlying detail. Next to that I know Siad as a very integer person that I sincerely trust, with a core strength in seeing and developing the best in people. Siad, it was an absolute pleasure working with you.
Jesko Breuer
Siad is a well reflected leadership personality. His deep knowledge of the Retail environment and his interest also into the details of the business helped him to analyse the situation at Mexx quickly and to take the right decisions. Although Siad had no experience with the eCommerce business he was always able to ask the right questions and was strongly supportive with his help. What I really enjoyed is his sensibility of leading people. He has the right attitude to build a strong team and was honestly listening to the challenges of his colleagues and subordinates. Even in these tough times Siad was acting fair and was able to build a strong leadership team around him. Siad, please continue this positive development and always listen to your strong stomach feelings. It was an honour for me to work together with you.
Experience
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Vital Food Group
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Netherlands
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Food & Beverages
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1 - 100 Employee
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Chief Executive Officer
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Jun 2022 - Present
Bakker Bart, Bakerstreet (all Shell stations in Benelux & France) and… Bakker Bart, Bakerstreet (all Shell stations in Benelux & France) and…
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Sharpening the saw / Houd de zaag scherp
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Oct 2021 - May 2022
I am a big believer in Stephen Covey's 7 habits of highly effective people. At this moment I am working on habit 7 sharpening the saw. This means I am working on my vitality: a fresh head, soul and mind. This is important, before - together with a great team of people - I will do another 'topsport activity' in building another great and valued company. I am a big believer in Stephen Covey's 7 habits of highly effective people. At this moment I am working on habit 7 sharpening the saw. This means I am working on my vitality: a fresh head, soul and mind. This is important, before - together with a great team of people - I will do another 'topsport activity' in building another great and valued company.
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kleertjes.com
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Netherlands
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Retail
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1 - 100 Employee
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CEO
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Apr 2013 - Oct 2021
Realized a beautiful joyride with beautiful people. Will never forget our MI-joyride (mission impossible) to create a strong and fundamental position in the childrenswear market with Nr.1 Top of mind and Nr. 1 Spontaneous brand awareness. kleertjes.com are from 15mln to 90mln sales per year in 8 years. This is 6 times the sales from where we started. I love everyone of the kleertjes.com Team who was on the ride and I will never forget you. Realized a beautiful joyride with beautiful people. Will never forget our MI-joyride (mission impossible) to create a strong and fundamental position in the childrenswear market with Nr.1 Top of mind and Nr. 1 Spontaneous brand awareness. kleertjes.com are from 15mln to 90mln sales per year in 8 years. This is 6 times the sales from where we started. I love everyone of the kleertjes.com Team who was on the ride and I will never forget you.
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Bandolera
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Netherlands
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Retail Apparel and Fashion
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1 - 100 Employee
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CEO
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Jun 2010 - Mar 2013
Realized the turnaround of the company by improved collections and processes in the operations in the different channels of retail, wholesale and e-commerce. Realized the turnaround of the company by improved collections and processes in the operations in the different channels of retail, wholesale and e-commerce.
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Mexx
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Brazil
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President Retail
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May 2008 - Apr 2010
Professionalized retail organization, improved the operational processes, reorganized the retail department and implemented a strong 'being on the floor philospohy'. Professionalized retail organization, improved the operational processes, reorganized the retail department and implemented a strong 'being on the floor philospohy'.
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Chief Operating Officer
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Mar 2006 - May 2008
Responsible for the areas of Store Operations, Store Development and Real Estate. Responsible for the areas of Store Operations, Store Development and Real Estate.
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Sales Director Europe
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Feb 2001 - May 2004
Responsible for European Store Operations of 250 stores Responsible for European Store Operations of 250 stores
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Marketing Manager
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1998 - 1999
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Education
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1987 - 1992
University of Dortmund
Diploma Business Administration, Marketing, Controlling, International Management
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