Si Yan Chua
Digital, Brand & Communications Manager at Hilti Singapore- Claim this Profile
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Bio
Anna Tan
Si Yan is a very passionate individual who is highly dedicated to her work. As a mentor, she is very patient, nurturing and knowledgeable. With her guidance, I have gained a deeper understanding of Marketing as I get to touch based on campaign creation, events management, digital marketing and even loyalty marketing. She is open to new ideas and has given me a lot of opportunities to conceptualise them into reality. With her insightful critique and feedback, it has enhanced my working experience and has allowed me to grow even better as a person. Beyond her role, Si Yan is also very genuine and caring towards the people around her. Si Yan has earned my deepest respect and I believe she will be a great asset to any other industry.
Susan Lai
Si Yan is a great asset to the marketing team. She can formulate effective marketing strategies based on understanding of the product offering and customers’ needs. Si Yan is always keen to learn new things and has shown leadership capability especially when coordinating with the various departments from sales, logistics and to the technical team. She is able to communicate her ideas in a clear and effective manner, making it easy to get the buy in from the rest of the team. Her passion and commitment towards her work is evident for all, it’s always exciting to be working alongside her. I am sure she will be able to perform well in any company or industry.
Anna Tan
Si Yan is a very passionate individual who is highly dedicated to her work. As a mentor, she is very patient, nurturing and knowledgeable. With her guidance, I have gained a deeper understanding of Marketing as I get to touch based on campaign creation, events management, digital marketing and even loyalty marketing. She is open to new ideas and has given me a lot of opportunities to conceptualise them into reality. With her insightful critique and feedback, it has enhanced my working experience and has allowed me to grow even better as a person. Beyond her role, Si Yan is also very genuine and caring towards the people around her. Si Yan has earned my deepest respect and I believe she will be a great asset to any other industry.
Susan Lai
Si Yan is a great asset to the marketing team. She can formulate effective marketing strategies based on understanding of the product offering and customers’ needs. Si Yan is always keen to learn new things and has shown leadership capability especially when coordinating with the various departments from sales, logistics and to the technical team. She is able to communicate her ideas in a clear and effective manner, making it easy to get the buy in from the rest of the team. Her passion and commitment towards her work is evident for all, it’s always exciting to be working alongside her. I am sure she will be able to perform well in any company or industry.
Anna Tan
Si Yan is a very passionate individual who is highly dedicated to her work. As a mentor, she is very patient, nurturing and knowledgeable. With her guidance, I have gained a deeper understanding of Marketing as I get to touch based on campaign creation, events management, digital marketing and even loyalty marketing. She is open to new ideas and has given me a lot of opportunities to conceptualise them into reality. With her insightful critique and feedback, it has enhanced my working experience and has allowed me to grow even better as a person. Beyond her role, Si Yan is also very genuine and caring towards the people around her. Si Yan has earned my deepest respect and I believe she will be a great asset to any other industry.
Susan Lai
Si Yan is a great asset to the marketing team. She can formulate effective marketing strategies based on understanding of the product offering and customers’ needs. Si Yan is always keen to learn new things and has shown leadership capability especially when coordinating with the various departments from sales, logistics and to the technical team. She is able to communicate her ideas in a clear and effective manner, making it easy to get the buy in from the rest of the team. Her passion and commitment towards her work is evident for all, it’s always exciting to be working alongside her. I am sure she will be able to perform well in any company or industry.
Anna Tan
Si Yan is a very passionate individual who is highly dedicated to her work. As a mentor, she is very patient, nurturing and knowledgeable. With her guidance, I have gained a deeper understanding of Marketing as I get to touch based on campaign creation, events management, digital marketing and even loyalty marketing. She is open to new ideas and has given me a lot of opportunities to conceptualise them into reality. With her insightful critique and feedback, it has enhanced my working experience and has allowed me to grow even better as a person. Beyond her role, Si Yan is also very genuine and caring towards the people around her. Si Yan has earned my deepest respect and I believe she will be a great asset to any other industry.
Susan Lai
Si Yan is a great asset to the marketing team. She can formulate effective marketing strategies based on understanding of the product offering and customers’ needs. Si Yan is always keen to learn new things and has shown leadership capability especially when coordinating with the various departments from sales, logistics and to the technical team. She is able to communicate her ideas in a clear and effective manner, making it easy to get the buy in from the rest of the team. Her passion and commitment towards her work is evident for all, it’s always exciting to be working alongside her. I am sure she will be able to perform well in any company or industry.
Experience
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Hilti Singapore
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Singapore
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Construction
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1 - 100 Employee
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Digital, Brand & Communications Manager
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Jan 2022 - Present
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FUJIFILM Business Innovation Singapore
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Singapore
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IT Services and IT Consulting
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200 - 300 Employee
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Service Marketing Manager
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Sep 2020 - Jan 2022
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USG Boral Building Products
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Singapore
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Wholesale Building Materials
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200 - 300 Employee
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Marketing Manager
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Sep 2017 - Aug 2020
Marketing Communications & Digital Marketing:• Overall accountability for brand management and corporate identity• Strategise & execute yearly marketing communications calendar to meet intended financial goals of respective product categories• Country Digital Champion• Content development with PR and Digital Agencies• Managing yearly marketing budget to meet intended financial and brand objectivesCategory/Product Management:• Overall accountability for assigned product category • Go-to-person for all product enquiries• Collaborate with Sales and Technical Teams to market new/existing product(s)• Product development with R&D based on data-driven customers' insights• Gather market data and perform competitive analysis • Build and understand the personas of target audiences to ensure effective ROI on implemented marketing campaigns• Monthly financial analysis to track category performance • Formulate and develop marketing plan and category strategies (4Ps) to achieve intended category financial growth • Manage and implement tactical plans (product launches) and promotions• Execute approved go-to-market plans to drive intended financial growth Show less
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Assistant Marketing Manager
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Jul 2016 - Sep 2017
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Senior Marketing Executive
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Jun 2015 - Jun 2016
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Senior Product Marketing Executive
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Apr 2015 - May 2015
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Product Marketing Executive
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Mar 2013 - Apr 2015
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Unicity Singapore Pte Ltd
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Consumer Goods
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1 - 100 Employee
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Senior Sales and Marketing Executive
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Jun 2010 - Feb 2013
1) Events (Overseas and Local) Planning and Execution. 2) Marketing Communications & Social Media Marketing. 3) Marketing Coordinations for Regional Markets - Singapore, Malaysia and Indonesia . 1) Events (Overseas and Local) Planning and Execution. 2) Marketing Communications & Social Media Marketing. 3) Marketing Coordinations for Regional Markets - Singapore, Malaysia and Indonesia .
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Education
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2008 - 2010
The University of Stirling
Bachelor of Arts with Honours -
2005 - 2008
Nanyang Polytechnic
Diploma in Business Management -
2001 - 2004
Unity Secondary School
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