Shyue Chuan Chong

Associate Professor cum Director at Tunku Abdul Rahman University of Management and Technology
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Contact Information
us****@****om
(386) 825-5501
Location
Mantin, Negri Sembilan, Malaysia, MY

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Experience

  • Tunku Abdul Rahman University of Management and Technology
    • Malaysia
    • Higher Education
    • 500 - 600 Employee
    • Associate Professor cum Director
      • Jan 2021 - Present

      Associate Professor of the Faculty of Accountancy, Finance, and Business and Director of the SME Centre at the TAR UMT, Malaysia. In the course of his research career, he has published close to 120 international refereed journal articles, conference papers, technical reports, and books and directed 77 research and consultancy projects. His areas of expertise and research interests consist of primary survey, marketing and consumer behaviour, tourism, and BRI (Belt and Road Initiative). Education Background Doctor of Philosophy (Economics), University Tunku Abdul Rahman Master of Applied Statistics, University of Malaya Bachelor of Economics (Hons) Applied Statistics, University of Malaya Show less

  • TAR UMT
    • Malaysia
    • Education Administration Programs
    • Associate Professor
      • Jan 2021 - Sep 2023
  • UTAR
    • Higher Education
    • 200 - 300 Employee
    • Assistant Professor
      • May 2004 - Sep 2023

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