Shyley Waterman
Category Analyst at Tactiq- Claim this Profile
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Bio
Experience
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Tactiq
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Category Analyst
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Jul 2022 - Present
- Provide category insights, analysis, and dashboards, using multiple data sources, to support the strategies of category buyers, distributors, and manufacturers within the Food/Beverage/DSD space. - Support POG execution by providing a comparative analysis of distribution data and sales performance. After 3 months of increased engagement and improved reporting, in-stock rates increased by 25%-30%. - Generate and distribute weekly, monthly, and ad hoc reports highlighting category and sub-category performance trends. The development of more detailed/focused reports has enabled field service to target specific areas of decline and increase in-stock and weekly sales performance rates by 3-5%. - Create, monitor, and report on new POG set completions via field surveys and reporting. The implementation of surveys and corresponding reporting have resulted in more thorough and timely POG resets and the identification and resolution of previously unknown in-field challenges. Show less
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Synergy Metals Recycling, LLC
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United States
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Mining
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1 - 100 Employee
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Social Media Consultant
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Oct 2019 - Jul 2022
- Enhanced and increased the Synergy Metals brand through the creation of a social media strategy. - Created a cohesive and platform-appropriate social media schedule. - Built awareness among local communities via social media engagement. - Ensured SMR was appropriately represented across all social media and advertising platforms. - Created platform-appropriate material for use as shared content. Utilized different content formats where appropriate as posts, videos, and advertisements on Facebook, LinkedIn, Google business pages, and Nextdoor. - Captured images, videos, and commentary for use in the creation of shared media content. Show less
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Coca-Cola Beverages Northeast
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United States
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Food and Beverage Services
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300 - 400 Employee
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Project Manager/Coordinator, Analyst, and Planner
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Oct 2017 - Jul 2020
- Acted as project coordinator for developing and deploying an onboarding strategy to bring 12 sales centers in 3 states with 300+ employees online to Salesforce and Salesforce1 CRM systems under an aggressive timeline. The top-line strategy included understanding business needs, equipment acquisition, data loading and refinement, software installations, training and coaching, and troubleshooting. - Managed all ongoing activity related to customized planning software, Salesforce, and Salesforce1 CRM systems across 22 sales centers including 30 managers and 800+ frontline employees. Management activity included acting as subject matter expert, coach/trainer, level 2 technical support lead, and liaison between software development companies and Coca-Cola. Management practices and leadership resulted in an increase of 15% to in-field efficiency and a reduction of help desk requests by nearly 100%. - Developed and implemented a series of metrics and KPIs used at the sales center level to monitor and reduce operating costs. Comparative analysis of planned versus actual mileage over 1 month revealed the opportunity to reduce the mileage spend in 3 sales centers by 30%. - Devised and instituted an ongoing strategy of reducing operational spending resulting from system misuse and abuse. Utilized existing metrics to pinpoint areas of risk combined with the development of standard operating procedures to ensure continued monitoring as a deterrent. The result was an immediate $500-$1000/month saving per sales center. Show less
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Coca-Cola Enterprises, Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Logistics and Business Analyst
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Mar 2014 - Oct 2017
- Developed strategic initiatives for reducing waste, maximizing productivity, and increasing/maintaining awareness of current business conditions. Collaborated cross-functionally to develop and deploy a labor utilization model that reduced costs by $20k within the first month while also reducing customer complaints. - Drove continuous improvement through the development and execution of best practices and standard operating procedures. Deployed a strategy to reduce unproductive service visits by 40% in 3 sales centers resulting in a reduction in labor spending of $1.25M over 2 years. - Developed, executed, and monitored strategic action plans to drive continuous improvement in 12 facilities across seven states. Executed an outlet review process that reduced data clutter by 40%-50%, resulting in a more efficient labor planning process. Identified a $21K labor overspend resulting from misinterpretation of customer expectations. - Acted as subject matter expert for developing and introducing new tools, procedures, and planning objectives for internal customers and the planning team. Conducted information sessions to familiarize new employees with the activities and objectives of logistics planning. Show less
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Coca-Cola Refreshments
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Providence, Rhode Island, United States
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Distribution Planning Specialist
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Feb 2007 - Mar 2014
- Planned daily and weekly DSD and labor schedules for multiple business segments and sales centers while reducing labor hours and routes by as much as 10%. - Communicated between sales, distribution, warehouse, and management teams for the coordination of schedules. Increased communication streamlined end to end process and reduced planning resources by 7%. - Maintained customer database to ensure data integrity and planning accuracy. - Trained new employees in the use of multiple planning software systems and processes. Show less
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Education
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Providence College
Bachelor of Science (BS), Business Administration and Management, General -
Bryant University
Associate's degree, Business Administration and Management, General